


Why Is Net 30 Bad? Here’s How Your Agency Should Be Billing Instead
Net 30 slows growth and cash flow. Learn why agencies are switching to upfront payments, retainers, and weekly billing to stay profitable.


How To Create a Segmentation and Positioning Strategy for Your Agency
Improve your agency’s marketing with a strong segmentation and positioning strategy. David Metcalf, owner of Distl, shares how to identify key segments, target high-value prospects, and increase conversions.


8 Reporting Hacks Used by Real Agencies
Streamline client reporting with eight hacks real agencies use to save time, deliver insights, and keep clients coming back.


What is Connected TV? How CTV Advertising Works in 2025
Learn what Connected TV (CTV) is and discover strategies to leverage this growing channel.


Top 10 Best Programmatic Advertising Platforms
Explore the top 10 best programmatic advertising platforms to streamline ad buying, boost efficiency, and deliver better programmatic ad results.


ROI vs. ROAS: How To Explain the Difference to Clients
Are your clients fixated on ROAS while overlooking ROI? Learn when to use each metric, how to explain the difference to clients, and why both are essential for measuring true success.


6 Strategies To Stay Ahead of Marketing Industry Trends in 2025
Stay ahead in 2025 with expert insights from Mary Walker on the latest digital marketing trends. Learn 6 proven strategies to keep your agency competitive and adapt to new opportunities.


The Agency Leader’s Guide to Mastering Cash and Profit Optimization
Learn Cash and Profit Optimization strategies to scale your agency sustainably. Master invoicing, accrual accounting, and cash flow management for growth.

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