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Dynamic reporting: What it is, how it works + best tools (2026 guide)

Learn what dynamic reporting is, how it works, the best tools and how it enables clearer reporting and data insights.

Reporting & Insights

Mar 26, 2026

Why unread client reports could be hurting your agency (and what to do about it)

Unread reports lead to churn, rework, and missed opportunities. Here’s how to spot disengaged clients early—and get them back on track.

Reporting & Insights

Mar 17, 2026

Google Analytics automated reports: 2026 guide to automated GA reporting

Sick of spending countless hours on Google Analytics reporting? Learn how to set up automated Google Analytics reports and send to clients on a recurring schedule–in just a few clicks.

Reporting & Insights

Mar 9, 2026

Latest

6 Klaviyo Metrics Your Agency Should Track

Apr 15, 2024

Top 6 Klaviyo Metrics to Track in Client Reports

Monitoring the right Klaviyo email marketing metrics can be tricky. By knowing what to track, your agency will understand which email marketing efforts are working, and which areas need more attention.

Reporting & Insights

How To Create a Content Marketing Report for Clients - Hero Image

Mar 29, 2024

How To Create an Irresistible Content Marketing Report for Clients

How does your agency’s content marketing strategy impact a client’s bottom line? Learn how to create a content marketing report for clients in this guide by Abby Wood, Founder of The Content Lab.

Reporting & Insights

How to Create a Great YouTube Analytics Report in Minutes

Mar 26, 2024

YouTube Analytics Report: From Data to Channel Insights in Minutes

A comprehensive YouTube Analytics report is the only way to monitor trends, identify areas for improvement, and make data-informed decisions. Here are the steps your agency should follow when creating one.

Reporting & Insights

How To Create a Lead Generation Report to Impress Your Clients

Mar 19, 2024

The Complete Guide to Impactful Lead Generation Reports

Learn how to use lead generation reports to demonstrate campaign success to clients. Plus, access customizable report templates and best practices.

Reporting & Insights

Mar 13, 2024

7 Best Practices for Supercharged Analytical Reports

Analytical reports inform clients on the performance of your agency’s work and show off your expertise. Here are 7 best practices to get them right.

Marketing Analytics

Reporting & Insights

Content Marketing KPIs to Track In Your Marketing Agency Dashboard

Feb 26, 2024

Content Marketing KPIs to Track in Client Reports and Dashboards

Content marketing KPIs connect ROI to creative output, give tangible results, and demonstrate content performance. Here are the ones your agency should track.

Reporting & Insights

Feb 19, 2024

8 Must-Have Features for Digital Agency Reporting

Explore the essential client reporting features that top marketing agencies use to streamline their processes and enhance report quality.

Reporting & Insights

a guide to creating ad hoc marketing reports

Jan 13, 2024

A Guide To Ad Hoc Reporting for Marketing Agencies

For a marketing agency, it means creating reports for your clients on request to answer a specific question. You might think this is beyond the scope of your services, but with the right ad hoc reporting tools, it won’t be hard to provide actionable insights to satisfy your clients’ specific needs.

Reporting & Insights