Insights to grow, lead, and
scale your agency
Featured

AgencyAnalytics launches AI search tracking as agencies report losing visibility into where clients get found
AI Tracker leads a new suite of AI features, including AgencyAnalytics MCP, which brings live client data into tools like ChatGPT and Claude.
Jul 17, 2026
Marketing attribution is broken in 2026. What does that mean for agencies?
Four attribution challenges landed within four points of each other in the 2026 Marketing Agency Benchmarks Report. Here’s why no single tracking fix closes the gap, and what that means for client retention.
Jul 15, 2026
AI search is rewriting the SEO playbook. Here’s what 494 agencies are doing about it
Two in three agencies say clients are asking about AI search. Check out new benchmark data from 494 agencies on how the SEO playbook is being rewritten for 2026.
Jun 30, 2026
Latest

Apr 19, 2025
Free CTR Calculator: Calculate Click-Through Rate Instantly
Use our free CTR calculator to measure ad performance instantly. Understand your click-through rate and gain insights to optimize client campaigns.

Apr 19, 2025
What is Programmatic Advertising? A Complete Guide
In this guide, we discuss everything your agency needs to know about programmatic advertising, including targeting strategies and tracking your results.

Apr 18, 2025
Reporting vs Analytics: Key Differences & Why You Need Both (+Examples)
Learn the key differences between reporting and analytics, when to use each, and how they impact data-driven decision-making.

Apr 14, 2025
The Comprehensive Guide to Digital Marketing KPIs
Learn how to track the most important digital marketing KPIs and make data-driven decisions. Discover essential metrics, why they matter, and how tools like AgencyAnalytics simplify reporting.

Apr 14, 2025
How To Do a Competitive Analysis in 2025
Think you know what your client’s competitors are up to? Think again. This guide breaks down how to uncover their strengths, spot their gaps, and turn their moves into a strategic win that you can highlight in your next client report.

Apr 8, 2025
10 Best SEO Competitor Analysis Tools for 2025
The right SEO competitor analysis tool reveals exactly how your clients stack up and where they can win. This guide compares the top platforms for 2025 to help you find the best fit for your agency’s strategy.

Apr 7, 2025
An Expert Guide To Benchmark Reporting
Learn how to create, analyze, and improve benchmark reports. Optimize performance tracking and enhance data-driven decision-making.

Apr 3, 2025
Click Rate vs Click-Through Rate: What’s the Difference & Why It Matters
Click rate vs. click-through rate—what’s the difference? Learn how to calculate, analyze, and improve both metrics to optimize engagement and maximize marketing performance.

Apr 2, 2025
Free Instagram Engagement Rate Calculator: Calculate Instagram Engagement Instantly
Instantly check your client’s Instagram engagement rate. Use our free calculator to measure likes, comments, shares, and compare with industry benchmarks.