Ahrefs Dashboard for SEO Insights and Live Client Reporting

A Customizable Ahrefs Dashboard for Smarter SEO Reporting

Tailor your Ahrefs dashboard to track the most relevant SEO metrics for your agency and clients. Customize widgets, white label dashboards, and adjust date ranges to highlight backlink growth, keyword performance, and domain authority trends. Deliver an interactive dashboard that provides live insights while reinforcing your agency’s brand.

By customizing dashboards, we can highlight and prioritize the client KPIs that are most relevant to them, ensuring that we’re delivering data that’s both actionable and meaningful to them.

Michelle van Blerck / Communications Manager

Digital Freak

8 Sections To Include in an Ahrefs Data Dashboard

An Ahrefs dashboard simplifies Ahrefs data and other relevant SEO metrics into clear, actionable insights. Let's dive into the key sections to include in your dashboard for an in-depth view of a client’s online presence. 

1. Summary 

The summary section of your dashboard offers two major advantages. First, it provides clear and straightforward metrics, giving clients a snapshot of their SEO performance and website health. This overview ensures that clients feel engaged without feeling overwhelmed by detailed technical SEO data.

Secondly, it helps your agency quickly identify areas that need optimization, streamlining your ability to fine-tune SEO strategies. 

Use the drag-and-drop interface to quickly create custom summaries and automated marketing reports highlighting key Ahrefs data. This customization ensures you’re delivering personalized insights clients are excited to dig into. 

2. URL Rating

URL rating evaluates the quantity and quality of links pointing to a particular URL, helping gauge its authority in search engines. The higher the rating, the better the page's chance of attracting search traffic. 

Including this metric in your dashboard highlights the specific areas where your link-building efforts are paying off. It also assists you in identifying which URLs need more quality links to improve search traffic and rankings. For clients, it reinforces the value of targeted strategies that boost page authority. 

3. Domain Rating

Domain rating is a key metric for tracking the overall health of SEO efforts. It measures the strength of a website’s backlink profile. Unlike URL rating, which focuses on individual pages, domain rating looks at the domain as a whole. The higher the rating, the more authoritative your clients’ domain is, which often correlates with better search performance across all its pages.

Including domain rating in your Ahrefs dashboard offers a holistic view of how authoritative your client’s website is compared to competitors. A growing domain rating shows clients the long-term value of your SEO efforts and digital marketing strategies while helping you identify which domains need more focus to stay competitive. 

4. Backlinks 

Backlinks are the number of external websites linking to your client’s pages. These links are a key factor in driving both authority and visibility in search engines. A strong backlink profile indicates credibility and relevance to search engines, making these metrics crucial for any site audit.  

Including new, lost, and broken links in your Ahrefs dashboard gives you a clear picture of the links contributing to a client’s search performance. It highlights the value your agency brings by improving link-building efforts. Plus, backlink analysis helps you quickly spot any low-quality or harmful links so you can address issues before they affect search engine performance. 

5. Referring Domains

Referring domains show how many unique websites link to your client’s content. While backlinks showcase quantity, referring domains emphasize the diversity of sources pointing to your client’s site, which may boost their credibility in the eyes of search engines.

A diverse and growing number of referring domains reflects your agency’s ability to secure high-quality, authoritative links. Including a list of new, lost, and broken referring domains in your Ahrefs dashboard shows clients the breadth of your outreach and link-building efforts. 

It also makes it easy to pinpoint which domains contribute most to the client’s website traffic, helping you focus on the opportunities that will drive the biggest wins.

6. Referring IPs

Referring IPs indicate how many unique IP addresses are pointing to your client’s pages. This metric tells you whether links come from a geographically diverse set of websites, which contributes to a more balanced backlink profile.

Including new, lost, and broken referring IPs in your dashboard helps clients see the diversity of sources supporting their website’s authority. It proves your agency’s ability to build quality links from different regions and networks. Referring IPs is also important for spotting any link-building trends that may need adjustment to maintain a healthy balance of IPs.

7. Anchors 

Anchor text refers to the clickable text in a hyperlink, which signals search engines on what the linked page is about. Anchors play a major role in helping search engines understand link context and relevance to a given topic or keyword.

Tracking anchor text in your Ahrefs dashboard shows clients how their content is perceived and linked across the web. It ensures that your agency’s link-building strategy remains relevant and targeted, aligning with the client’s SEO goals.

8. Goal Tracking 

Including goal tracking in your Ahrefs dashboard is essential for showing clients their progress toward key objectives like keyword rankings, search traffic, organic traffic, and other SEO client/agency goals.

Goal tracking ensures that every action taken aligns with client expectations, fostering transparency and accountability.

Customizable Dashboards To Meet Client Needs

Create comprehensive reporting dashboards that clients love. Adding key metrics from additional platforms like Google Analytics 4, Google Ads, Google Search Console, and more provides a complete picture of campaign performance. 

Consolidating relevant metrics like this ensures you keep track of all relevant data points, even those not covered in an existing template. This adaptability ensures that every campaign is tracked with precision and clarity. 

Create customized dashboards in just 11 seconds using AgencyAnalytics’ smart dashboards feature. 

Streamline Reporting With Ahrefs Dashboards and Focus on What Matters

Gathering Ahrefs data in a dashboard streamlines client reporting and eliminates the need for manual tasks. By using an SEO report template, your agency frees up time to focus on creating winning campaigns. 

With automated reporting and customizable dashboard templates, your agency will scale effortlessly. As your client base grows, you handle more accounts without increasing the workload. This system adapts to any campaign size, letting you focus on optimizing strategies and driving results while maintaining high-quality service and client satisfaction.

AgencyAnalytics presents a significant upgrade to our previous solution. The new reporting is much more powerful and provides detailed and tailored insights to help us make better decisions informed by data.

Bryce MacCabe / Director of Digital Marketing Services