Google Business Profile Reporting
Bring Google Business Profile data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Search Metrics
Analyze direct vs. discovery searches, searches over time, and more
Visitor Actions
Highlight clicks to website, requests for directions, and more
Phone Calls
Use call clicks to track phone call trends by date or by hour to optimize future campaigns
Ratings & Reviews
Monitor customer sentiment by analyzing GBP ratings & reviews
Data Rich, Search-Based KPIs
Provide clients with a wealth of local search data. Include metrics such as direct vs. discovery searches, search vs. map views, and historical searches/views of their local business listing by date. Give clients valuable business insights by comparing recent trends with previous periods and monitor broad changes in your client’s target market.
Explore All Available Google Business Profile Performance Metrics
- Average Rating
- Bookings
- Call Clicks
- Conversations
- Date
- Direction Requests
- Field Status
- Food Menu Clicks
- Food Orders
- Impressions
- Impressions Desktop Maps
- Impressions Desktop Search
- Impressions Mobile Maps
- Impressions Mobile Search
- Interactions
- Reviews
- Website Clicks
What actions are visitors taking?
Measure Customer Engagement
While search queries and views are crucial, customer engagement is the next step in any GBP page conversion funnel. Measure customer actions for any Google Business Profile listing, including website clicks, requests for directions, and phone calls. Demonstrate your agency’s value by communicating exactly how their audience is engaging with their business online.
Analyze Individual and Aggregate Reviews
Google Ratings & Reviews
Measure audience sentiment for your clients with Google ratings and reviews. Show clients their average rating and all reviews in a given time period. Even better, watch reviews as they're generated in real time with the feed-style reviews dashboard. Monitoring Google Business Profile analytics has never been easier.
Built for multi-location clients
Combine Multiple Locations
Are your clients managing multiple different business locations? Plug them all into one dashboard or report! With AgencyAnalytics, combine Google Business Profile pages: display aggregated data, or filter widgets for one specific location in one streamlined dashboard or report. Give your clients a full overview of their local search performance.
Outrank the local competition
Google Business Profile Rank Tracking
Add your client's GBP pages to the powerful keyword rank tracker to monitor daily changes on both Google Maps and the local 3-pack. Then, report on their keyword ranking gains and losses, and get ahead of the SEO game to boost your client's organic traffic. Access real-time Google Business Profile insights with ease.
Share and Monitor All Posts
Google Business Profile Posts
Is your client using GBP posts to promote events, special offers, or generate more customer engagement? Easily share and monitor all of their posts - including the post status, post content, and images. Give clients access to a 24/7 live dashboard, so they're always up to date!
Elevate Local SEO Mastery
Harness Google Business Profile for Local Visibility
Transform local SEO strategies by leveraging Google Business Profile analytics. Through in-depth analysis of search queries and insights from GBP analytics, agencies optimize Google Business Profile listings for peak performance.
This strategic approach enhances visibility in local search results, ensuring businesses stand out when customers search for related services. Utilize these metrics to meet and exceed client goals, showcasing the tangible success of your agency's local SEO strategies.
Lee Wallis
Excite Media
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Rocky Pedden, President
RevenueZen
FAQs About Google Business Profile Reporting for Marketing Agencies
Still have questions about Google Business Profile reporting? You’re in the right place. Get quick, actionable answers tailored to marketing agencies managing local visibility for multiple clients.
Agencies should track direct vs. discovery searches, impressions (search and maps), website clicks, direction requests, phone call clicks, and average rating. Adding review counts and historical performance helps surface what’s working and where to improve.
Yes. Agencies automate GBP reporting by using tools that pull updated search impressions, profile engagement, and review data. These automated reports eliminate manual updates, deliver timely insights, and help agencies achieve visibility goals.
Agencies white label Google Business Profile reports by applying their own branding—logos, colors, domains, and layouts—to every client-facing report. With white-label branding, they deliver polished, professional reports that reinforce their agency’s identity and build trust with local business clients.
To create a custom GBP report, agencies select key metrics (e.g. location analytics, review stats) and arrange them using drag-and-drop widgets. Then, layer in white-label branding, expert commentary, automated goal tracking, and advanced data visualizations to present a polished, strategic snapshot of local-business performance.
Agencies manage Google Business Profile reporting at scale by using standardized dashboards and automated templates. Each report updates in real time, and templates can be duplicated across accounts—eliminating repetitive setup and ensuring consistency. This lets agencies deliver reliable Google Business Profile insights across dozens of local businesses without adding operational overhead.
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Everything your agency needs
Automated Reports
White Label Dashboard
Client & Staff Access
Connect Your Data
AI Powered
Goal & Budget Tracking
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