Elyse Gagné
How To Ask a Client To Increase Their PPC Budget
Discover effective strategies on how to approach your clients to increase their PPC budget. Discover communication tactics and data-backed justification for higher spending.
7 Tough Love Truths From Video Advertising Trends in 2023
Discover the latest digital video advertising trends that you need to embrace. Stay ahead of the competition and leverage these insights to optimize your ad campaigns for maximum impact.
How Smart Marketers Master Discrete vs Continuous Data
Discover the strategic role that discrete and continuous data plays in demonstrating value to marketing clients, with handy tips and a comparison chart.
How To Bake Success Into Your Agency With the 7 Cs
How can marketing agency CEOs focus their team on agency success? There are 7 Cs that create the foundation for any agency to build a path toward building a successful agency.
What Would Ted Lasso Do? Conscious Leadership Tips for Agency Leaders
Unlock conscious leadership for marketing agencies: balance stakeholders, logic, emotional intelligence, and integrity to drive positive transformation.
The Expert Guide to Crafting a Strong Value Proposition
As a digital marketing agency owner or leader, you know the challenges of standing out in a crowded marketplace–and crafting a strong agency value proposition is crucial to differentiate your agency and make potential clients sit up and take notice.
7 Ways Marketing Leaders Can Prevent Burnout
Discover practical tips and techniques for avoiding burnout and sustaining your agency’s success with our helpful guide. Learn how to prioritize self-care, manage stress, and maintain a healthy work-life balance for a more productive and fulfilling career.
Staying Ahead of Scope Creep: A Guide for Marketing Agencies
Even the most well-managed projects are vulnerable to scope creep. While scope creep can be a major source of stress for project managers, it is also an opportunity. This article explores some proven tactics project managers can use to turn scope creep into opportunities on their projects.
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