Blog / Contributor

Elyse Gagné

Contributor

Elyse Gagné develops branding and content strategies that unite businesses with their customers. A podcast junkie, you'll find her learning about the latest technologies and brand storytelling techniques while she gardens or hikes.

Articles by Elyse Gagné

image of marketing agency exit interviews employees version

Agency Advice

Mar 5, 2025

10 Key Topics To Get the Real Scoop From an Employee Exit Interview

Learn how to conduct effective exit interviews at your agency. Understand their importance and get insights into the ideal process to glean the benefits for both employers and employees.

Elyse Gagné

Contributor

Discrete vs. Continuous Data: What’s The Difference?

Analytics

Jan 30, 2025

Discrete vs. Continuous Data: What’s The Difference?

Learn the true differences and similarities between discrete and continuous data. See examples and discover how to measure and utilize this data to gain profitable insights.

Elyse Gagné

Contributor

Ways Agencies Can Better Support Mom Employees Hero Image

Opinion

May 9, 2024

6 Strategies to Champion Working Moms at Your Agency

This Mother’s Day, go beyond breakfast in bed. Change your agency’s policies to deliver true equity and support for your Mom employees.

Elyse Gagné

Contributor

How to Overcome Marketing Agency Sales Objections

Client Acquisition

Jan 15, 2024

How To Handle Common Marketing Agency Sales Objections

The best way to get past a sales objection at a marketing agency is to address it head-on. Understand what is holding your potential clients back will help your agency move forward with the sale.

Elyse Gagné

Contributor

How to Delegate and Empower Your Team To Scale Your Agency.

Agency Advice

Dec 21, 2023

How to Delegate and Empower Your Team To Scale Your Agency

In this how-to guide we explore the benefits of delegation, tips for how to do it well, and mistakes that agency leaders should avoid.

Elyse Gagné

Contributor

Agency Leadership Mistakes and How to Avoid Them

Opinion

Nov 17, 2023

Top 10 Agency Leadership Mistakes and How To Avoid Them

Discover the common leadership mistakes made by agency owners and explore practical solutions to avoid them. Learn from industry experts and transform your leadership style for business success and growth.

Elyse Gagné

Contributor

Unlocking the Full Potential of Programmatic Video Advertising for Clients

Marketing

Oct 30, 2023

Why Programmatic Video Advertising Is a Game-Changer for Client Campaigns

Discover the benefits of programmatic video advertising for your clients, including the best platforms and how to report on programmatic video ad campaign success.

Elyse Gagné

Contributor

digital video advertising trends shown on a screen

News PPC

Jul 31, 2023

7 Tough Love Truths From Video Advertising Trends

Discover the latest digital video advertising trends that you need to embrace. Stay ahead of the competition and leverage these insights to optimize your ad campaigns for maximum impact.

Elyse Gagné

Contributor

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