Elyse Gagné
Discrete vs. Continuous Data: What’s The Difference?
Learn the true differences and similarities between discrete and continuous data. See examples and discover how to measure and utilize this data to gain profitable insights.
6 Strategies to Champion Working Moms at Your Agency
This Mother’s Day, go beyond breakfast in bed. Change your agency’s policies to deliver true equity and support for your Mom employees.
How To Handle Common Marketing Agency Sales Objections
The best way to get past a sales objection at a marketing agency is to address it head-on. Understand what is holding your potential clients back will help your agency move forward with the sale.
How to Delegate and Empower Your Team To Scale Your Agency
In this how-to guide we explore the benefits of delegation, tips for how to do it well, and mistakes that agency leaders should avoid.
Top 10 Agency Leadership Mistakes and How To Avoid Them
Discover the common leadership mistakes made by agency owners and explore practical solutions to avoid them. Learn from industry experts and transform your leadership style for business success and growth.
Why Programmatic Video Advertising Is a Game-Changer for Client Campaigns
Discover the benefits of programmatic video advertising for your clients, including the best platforms and how to report on programmatic video ad campaign success.
How To Bake Success Into Your Agency With the 7 Cs
How can marketing agency CEOs focus their team on agency success? There are 7 Cs that create the foundation for any agency to build a path toward building a successful agency.
The Expert Guide to Crafting a Strong Value Proposition
As a digital marketing agency owner or leader, you know the challenges of standing out in a crowded marketplace–and crafting a strong agency value proposition is crucial to differentiate your agency and make potential clients sit up and take notice.