Blog / Contributor

Elyse Gagné

Contributor

Elyse Gagné develops branding and content strategies that unite businesses with their customers. A podcast junkie, you'll find her learning about the latest technologies and brand storytelling techniques while she gardens or hikes.

Articles by Elyse Gagné

the 7 C's of agency success are represented by an arrow shooting at the center of a board and confetti around

Agency Advice

Jun 22, 2023

How To Bake Success Into Your Agency With the 7 Cs

How can marketing agency CEOs focus their team on agency success? There are 7 Cs that create the foundation for any agency to build a path toward building a successful agency.

Elyse Gagné

Contributor

an image of a diamond representing an agency's value proposition

Agency Advice Client Acquisition

May 16, 2023

The Expert Guide to Crafting a Strong Value Proposition

As a digital marketing agency owner or leader, you know the challenges of standing out in a crowded marketplace–and crafting a strong agency value proposition is crucial to differentiate your agency and make potential clients sit up and take notice.

Elyse Gagné

Contributor

Marketing Agency Burnout Blog Post Header Graphic

Agency Advice

Apr 19, 2023

7 Ways Marketing Leaders Can Prevent Burnout

Discover practical tips and techniques for avoiding burnout and sustaining your agency’s success with our helpful guide. Learn how to prioritize self-care, manage stress, and maintain a healthy work-life balance for a more productive and fulfilling career.

Elyse Gagné

Contributor

Image of an agency and a client handling scope creep by communicating via documents and emails

Agency Advice

Apr 11, 2023

Staying Ahead of Scope Creep: A Guide for Marketing Agencies

Even the most well-managed projects are vulnerable to scope creep. While scope creep can be a major source of stress for project managers, it is also an opportunity. This article explores some proven tactics project managers can use to turn scope creep into opportunities on their projects.

Elyse Gagné

Contributor

image showing selling a marketing agency

Agency Advice

Mar 16, 2023

Want To Sell Your Marketing Agency? Here Are 11 Exit Strategies To Consider

Explore important considerations before selling your marketing agency so that you can make the right decision for your business. If you’re ready to find out whether selling your agency is in your business’ best interest, keep reading!

Elyse Gagné

Contributor

Agency Advice

Feb 22, 2023

How To Create a One-Page Business Plan for Your Marketing Agency (+ Template)

Creating an agency business plan is a vital first step in launching your new agency. Learn how to create a one-page agency business plan to map out your road to success.

Elyse Gagné

Contributor

News Agency Advice

Feb 13, 2023

What Makes a Truly Great Super Bowl Ad? 8 Lessons for Agencies Aiming To Be Great

Having a hit Super Bowl ad for an agency is like bringing home the Vince Lombardi trophy itself. But makes a truly great Super Bowl ad, really? Let’s take a look at the key lessons learned from the best Super Bowl Ads–and the agencies behind them.

Elyse Gagné

Contributor

Google Data Studio Pricing Is It Still Free Now That It's Looker

Analytics

Feb 13, 2023

Google Data Studio Pricing: Is It Still Free Now That It’s Looker?

Google Data Studio (GDS) was a popular marketing reporting engine for in-house marketers as well as marketing agencies across the globe. But is Google Data Studio still free in 2024 now that it’s Looker Studio?

Elyse Gagné

Contributor

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