Blog / Contributor
Michael Okada
Contributor
Michael is a Vancouver-based writer with over a decades’ experience in digital marketing. He specializes in distilling complex topics into relatable and engaging content.
Articles by Michael Okada
Apr 5, 2022
What to Tell Your Clients About First-Party Data
Agencies are running out of time to figure out how to harness the power of first-party data–and you definitely don’t want to be left scrambling for crumbs when third-party cookies are gone forever!
Michael Okada
Contributor
Mar 1, 2022
Email Benchmarks Agencies Should Use for Re-engagement Campaigns
In the face of rising customer acquisition costs year over year, agencies are focusing on re-engagement campaigns now more than ever to deliver big wins for their clients. Make your clients’ email marketing analytics shine in your email marketing reports.
Michael Okada
Contributor
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