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Introducing Custom Metrics for Deeper Insights

Alex Girardi
Alex Girardi
Written by
Alex Girardi
Marketing at AgencyAnalytics
Aug 05
Aug 5, 2021

Custom metrics are here! We're bringing you this much-anticipated feature that gives you full control over the metrics that are important to your clients.

Want to show your total PPC spend across all advertising platforms? You can do that.

Need to find out your average cost per phone lead? Not a problem.

Let's dig in more to this exciting update!

What are Custom Metrics?

Available at Enterprise Plan level, you can now take any existing metrics, plug them into a formula that you've created (which can combine multiple integrations!), and come up with your own brand new custom metric.

The use cases, as you can imagine, are endless! Let's see what all of this means:

How do I create a Custom Metric?

Firstly, navigate to the campaign that you want to create the custom metrics in. For this example, I will use Dunder Mifflin Paper Company.

Next, select Settings from the left-hand menu, and then Custom Metrics from the top menu.

Navigating to Custom Metrics

Now here's where the fun begins!

You'll be brought to a Custom Metric setup screen, like this:

Custom Metrics setup screen

The first three fields are:

  • Name

  • Data Type (integer, float, currency, or percent

  • Description

The fourth and final field is where you can get truly creative: the Formula field.

Creating Custom Metrics Formulas

To define your custom metrics, you typically want to manipulate two or more existing metrics using a mathematical operator.

To do this, we've made it easy to:

  • Choose metrics from our integrations

  • Insert operators

  • Add static numbers so that you can divide by 3 if you want to get the average of 3 metrics, for example

Creating custom metrics formulas

Here are some Custom Metrics ideas to help you get started:

  • Shopify or WooCommerce "total sales" - Facebook Ads "amount spent" = Net Profit

  • Shopify or WooCommerce "total sales" / (Facebook Ads "amount spent" + Google Ads "Cost")= ROAS

  • Facebook Ads "leads" + LinkedIn Ads "leads" + Google Ads "conversions" = Total Leads from Ads

We'd love to get your feedback on this beta version of the feature. Try it out with some test data and let us know what you think!

Using Your Custom Metrics

Adding your Custom Metrics to your dashboards or reports is just as easy as adding any other widget. Simply Add a widget to your dashboard or report, navigate to Misc and select Custom Metric.

Adding Custom Metric widget

You will then be able to select from your existing Custom Metrics!

Adding Custom Metric widget - 1

Stay Tuned This Summer!

Stay tuned this summer for some more really cool aesthetic and functionality updates to our platform, as well as informative and collaborative webinars on how to get the most out AgencyAnalytics!

For now, head over to your dashboard and get started with this fun new update!

To The Dashboard!

Alex Girardi
Alex Girardi
Written by
Alex Girardi
Marketing at AgencyAnalytics
Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!

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