Simplify reporting & optimization with custom metrics
Enhance data precision & streamline reporting
Leveraging Custom Metrics gives your marketing agency a competitive edge. By offering more detailed and relevant insights, you showcase your agency’s expertise and deliver unparalleled value.
Precise Insights
Custom Metrics provide targeted data for accurate performance tracking
Clearer Reports
Simplify reporting with focused, relevant metrics clients will connect with
Optimized Campaigns
Gain deeper insights to refine strategies and boost ROI
Increased Client Trust
Share metrics that increase transparency and strengthen client relationships
Precise Data for Deeper Insights
Custom Metrics offer unparalleled precision, helping you to track the exact performance indicators that align with your client’s goals.
By focusing on the most relevant data, you uncover deeper insights, optimize campaigns more effectively, and provide clients with clear, actionable reports.
Streamline Reporting with Custom Metrics
Create Custom Metrics that highlight key performance indicators and help clients understand their marketing data.
Combine multiple metrics into clear, concise data points that showcase performance and emphasize results.
Improve Campaign Optimization
Create your own Custom Metrics to provide a clearer view of campaign performance. This helps your team make data-based decisions and precise campaign adjustments.
By analyzing detailed and customized metric data, you optimize strategies for better results and higher ROI.
Combine multiple data points into a single metric for easier analysis
Choose from dozens of prebuilt report and dashboard templates, covering SEO, PPC, Social Media, and more. Paint a comprehensive picture of your client's entire marketing strategy with customized white-labeled dashboards.
Effortlessly transform live dashboards into professional reports, leaving a lasting impression with every click.
Access and combine data from 85+ marketing platforms in one centralized location. Top integrations include Google Analytics, Google Ads, Facebook, HighLevel, and more.
Seamlessly integrate data from each tool to streamline data analysis, enhance reporting, and build a holistic view of your clients’ marketing strategies.
Tired of reports that bury insights in a sea of data? The drag-and-drop editor helps you craft laser-focused narratives for each client, aligned with their unique goals.
Free your team to become data storytellers, not data wranglers. Build unshakeable client trust with clear, impactful reports that showcase your agency's value.
White-label reporting transcends aesthetics and builds client trust. Transform raw data into compelling narratives delivered under your agency's brand.
This isn't just presenting findings; it's crafting a clear roadmap to success, tailored to each client's objectives.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
Use built-in data visualization tools to automatically transform complex data into intuitive, interactive dashboards. No clunky exports or BI tools—just smart, streamlined insights your clients can understand and act on.
Designed for clarity, built for performance.
Create Custom Goals to monitor your progress against key objectives and add annotations to highlight significant achievements.
Set precise targets, track performance over time, and showcase successes.
AgencyAnalytics puts your agency first with 24/5 live chat support, responding to your queries in under 3 minutes. With a satisfaction rate above 95%, our expert team guides you through creating custom metrics, dashboards, automated reports, and more, ensuring you deliver outstanding services to your clients.
You care about your clients’ success, we care about yours.
Save time every month by automatically including the most critical marketing metrics from over 85 data sources in one platform. Customize each report template or digital marketing dashboard, and quickly clone them to speed up client onboarding.
Focus on delivering exceptional results and growing your agency, leaving the tedious work behind.
FAQs About Custom Metrics & Client Reporting
Want to track exactly what matters for your clients? These FAQs explain how to create custom metrics that combine data from multiple sources and use these metrics to optimize campaigns and deliver reports your clients value.
Yes. An AgencyAnalytics custom metric combines metrics from different integrations in one formula, so return on ad spend across Facebook Ads and Google Ads becomes one figure on the report. Total spend across every ad platform and cost per phone lead work the same way. Up to 15 metrics per formula, set as currency, a percentage, or a whole number.
AgencyAnalytics builds a custom metric from any metric with history behind it, so ad spend, clicks, sales, and calls all qualify. Google Sheets columns count too, which is the way in for a figure your team keeps by hand. The custom metrics guide lists the compatible sources.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
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