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Digital Marketing Agency Podcasts Every Agency Owner Should Listen To

digital marketing podcasts for agencies

As an agency owner, there’s never a dull moment. You’re meeting with your team, consulting with clients, juggling multiple digital marketing agency tools, prospecting for new business — and that’s just the start. With a limited amount of time, it’s a challenge to stay current in the ever-changing marketing field. 

But don’t fret. There are plenty of ways to continue learning, and listening to podcasts is one of the best ways to do that. Tune in during your morning run or workout, when cooking breakfast, or while you commute to and from the office. 

Here are some of the many reasons why digital marketing agency podcasts continue to grow in popularity:

1. Stay in the loop: Business leaders must constantly improve upon their skills. You should always be on the lookout for the “next big thing.” You should be open to taking advice from other agency owners and marketing professionals. As your knowledge and skillset grow, so will your revenue. 

2. Obtain a competitive advantage: When you listen to digital marketing agency podcasts, you gain an inside view of how others think. What new strategies are your competitors using? What mistakes are they making? 

3. Become a better person: The best leaders are often great “people persons”. Learning how to communicate more effectively is one way that allows you to connect with your employees and clients and lead your agency to success.

Check out our guest appearance in the How To Scale An Agency podcast:

What are the Best Digital Marketing Agency Podcasts?

A quick search will turn up thousands upon thousands of marketing podcasts. But even if you’re an avid podcast listener, you only have so much time in your day. With this in mind, we’ve compiled a list of the best digital marketing agency podcasts along with what makes them unique and how to listen. 

1. Agency Accelerated

What makes it special? A podcast for agency owners that focuses primarily on boosting sales, revenue, and profit. 

Award-winning marketer and strategist Stephanie Liu focuses on one thing and one thing only: growing your agency quickly. Every episode is built on the foundation of driving sales and boosting revenues, all through a how-to approach.Rather than tackle this broad topic on her own, Liu talks directly with marketing experts with advanced agency insights. Every agency owner dreams of scaling. The Agency Accelerated podcast — powered by Agorapulse — helps turn this dream into reality.

Past episodes

7 Essentials For Accelerating The Growth of Your Agency

How To Prepare Your Agency For The Live Shopping Trend

How To Achieve And Maintain A Growth Mindset For Your Agency

Where to listen: Apple Podcasts 

2. The Agency Profit Podcast

What makes it special? Agency owners teach agency owners how to improve profitability. 

Many digital marketing agency podcasts focus solely on getting more clients. While there’s nothing wrong with that — it’s valuable knowledge — The Agency Profit Podcast goes one step further. 

With the help of agency owners, consultants, and expert marketers, every episode focuses on “actionable tips for improving profitability and operational efficiency.”

Areas of focus include KPIs, digital marketing agency tools (shameless plug), systems to implement in your agency, how to manage things such as billing rates and client capacity, and much more. 

Past episodes

Why Your Agency Should Always Be Hiring, With Megan Kuethen

How to Create and Maintain Your Processes, With Marquis Murray

How to Transition From Agency Craftsman to Business Leader, With Chris Bantock

Where to listen: Apple Podcasts

3. Agency Leadership Podcast

What makes it special? Actionable advice with a focus on beginner-level foundational topics. 

With an insider look at the business of PR and marketing agencies, the Agency Leadership podcast — powered by the Small Agency Growth Alliance — is designed to help agency owners grow the right way. 

There’s a lot to like about this podcast — including its hosts Chip Griffin and Gini Dietrich — but the simplistic manner in which the information is presented makes it a must-listen. Any agency owner can learn from this podcast, but beginner-level professionals, in particular, enjoy the focus on “foundational” topics. 

Past episodes

What does 2022 have in store for PR and marketing agencies?

Quick-thinking agencies can help clients in a crisis

Improving agency employee retention

Where to listen: Small Agency Growth Alliance

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4. The MarTech Podcast 

What makes it special? Experienced marketing and tech thought-leaders discuss the latest in marketing trends.

To be the best, you need to learn from the best. And that’s exactly what happens when you listen to the MarTech podcast. Through interviews with experts from marketing and technology industry leaders, there’s no question if you’re gaining valuable insights. You are.

Former guests work for companies such as HubSpot, Saint Joseph’s University, Deloitte, Lucid, and Edelman. 

Benjamin Shapiro hosts the podcast, and he describes it best by saying:

The MarTech Podcast tells the stories of world-class marketers who use technology to generate growth and achieve business and career success.

Past episodes

Is Marketing Operations Dead? — William Tyree //

Tomorrow’s Customer Experience — Michael Solomon // Saint Joseph's University

Saas Demand Generation Playbook — Rachel Leist // HubSpot

Where to listen: MarTech Podcast

5. Think Fast, Talk Smart: The Podcast 

What makes it special? Experts from the Stanford University community share their thoughts on “all things communication.”

The most successful agency owners have the ability to connect with their audience, communicate their thoughts, and build strong relationships. For those struggling in this area — and even those who need some refining — the Think Fast, Talk Smart could be the answer.

Hosted by Matt Abrahams, lecturer of strategic communication at the Stanford Graduate School of Business, episodes consist of experts from the school’s campus. Topics include but are not limited to how to overcome public speaking anxiety, how to effectively answer questions, and how to think on your feet. 

Past episodes

Feelings First: How Emotion Shapes Our Communication, Decisions, and Experiences

Make ’Em Laugh: How Humor Can Be the Secret Weapon in Your Communication

Quick Thinks: Communicating and Leading Virtually

Where to listen: Think Fast, Talk Smart: The Podcast

6. Marketing Smarts Podcast

What makes it special? Backed by a leading B2B marketing resource, industry-leading marketing professionals discuss the latest in growth strategies. 

Hosted by MarketingProfs, the Marketing Smarts podcast features comprehensive interviews with high-performing marketing professionals. Each episode is 30 minutes long and full of actionable advice to help you manage and grow your agency. 

MarketingProfs is a top business-to-business marketing resource, with 600k members and growing. As a subscriber to its podcast, you gain access to some of the brand’s most popular subject matter. 

Past episodes

The Importance of Revenue Operations in Your Organization: Jen Spencer

The Benefits of Having an Internal Evangelist Program: Dan Sanchez

Building Positive Company Culture While Intentionally Staying Small: Rob Simone

Where to listen: Apple Podcasts

7. Exit Five

What makes it special? Interviews with experienced senior tech marketers who provide advice on overcoming marketing challenges. 

Hosted by Dave Gerhardt — an uber-successful marketing executive — Exit Five is a podcast by senior tech marketers that gives agencies insight into the challenges faced by senior marketing executives. And of course, there’s plenty of advice on how to tackle these challenges and other marketing-related issues. 

Past episodes

Story is Strategy

Building a B2B Marketing Strategy That Will Actually Work

Is The CEO Getting In The Way of The Right Company Story?

Where to listen: Apple Podcasts

Podcasts are an underrated digital marketing agency tool.

From boosting sales and revenue to becoming a better thinker and leader, these podcasts are valuable to your growth as an agency owner, leaving you better-equipped to lead your marketing team to success.

Want an easy way to track all of your agency's digital marketing efforts? Try our digital marketing dashboard free for 14 days!

What are your thoughts on these podcasts? Do you have other favorites that you would add to the list? Tweet this article to @agencyanalytics with your answer!

Chris Bibey

Written by

Chris Bibey

Chris Bibey is a freelance writer and content marketing consultant based in Pittsburgh, PA. For 10+ years, Chris has provided content creation and marketing services to entrepreneurs, companies, and agencies spanning a variety of industries.

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