A LinkedIn Ads report pulls your campaign performance data into one place so you can see what's working, what's not, and what to do next. It's how agencies prove ROI, justify ad spend, and show clients that their budget is generating real results.
This article walks through how to access the Campaign Manager reporting dashboard, export LinkedIn Ads data, choose the right metrics by campaign objective, and set up automated client-ready reports.
Key takeaways
A LinkedIn Ads report proves ROI and justifies client ad spend. It turns raw campaign metrics into a clear story about what's driving results and what needs to change.
The right KPIs depend on campaign objective, funnel stage, and what your client actually cares about. Impressions matter for brand awareness campaigns. Cost per lead matters for lead gen. Tracking the wrong metrics makes even a great report feel irrelevant.
Learn what to track and how to use LinkedIn analytics data in 2025. Discover key metrics and turn insights into data-driven reports that prove ROI and strengthen client strategy.
Discover the top LinkedIn analytics and metrics to optimize content, track performance, and deliver better client results for every campaign.
Nov 27, 2025
Native Campaign Manager reporting is useful for a quick performance overview, but it has real limits for agencies. Exporting LinkedIn Ads data as CSV, cleaning it up, and reformatting it for clients takes time. And it tells you nothing about what's happening on Google Ads, your client's website, or any other marketing platform.
Automated dashboards and white-label reports save time and make client communication easier. Instead of rebuilding reports from scratch each month, agencies that connect LinkedIn Ads to a reporting platform can schedule delivery and focus on strategy instead of formatting.
What is a LinkedIn Ads report?
A LinkedIn Ads report is a structured summary of how your campaigns are performing on LinkedIn. It pulls together key metrics from Campaign Manager, including impressions, clicks, conversions, cost per lead, and ad spend, so you can analyze performance and make informed decisions about where to take the campaign next.
What a LinkedIn Ads report includes
Most LinkedIn Ads reports cover:
Campaign-level performance data: Metrics like CTR, CPC, CPM, and total spend broken down by individual campaigns or campaign groups.
Ad-level data: Performance charts showing how individual ads, ad sets, and ad creatives compare against each other.
Audience insights: Professional demographics like job function, job title, company size, and industry, which are a unique differentiator for LinkedIn as a marketing platform.
Conversion tracking: Total conversions, cost per conversion, and lead gen form completions tied back to specific campaigns.
Trend data: Performance over a selected time range so you can spot patterns and measure progress against goals.
LinkedIn Ads dashboard vs. LinkedIn Ads report
These two terms get used interchangeably, but they serve different purposes.
A LinkedIn Ads dashboard is a live view of your performance data. It's what you see when you log into Campaign Manager or a connected reporting tool. It's great for monitoring in real time and keeping an eye on key metrics as a campaign runs.
A LinkedIn Ads report is a snapshot, usually covering a defined time range, that's formatted for sharing. It's built for a specific audience, whether that's a client, a marketing director, or your internal team, and it includes context, insights, and recommendations alongside the raw data.
For agency reporting, you need both. The dashboard keeps you informed day to day. The report is what you send to the client at the end of the month.
Who needs this report
Agencies managing LinkedIn Ads for B2B clients who need to show campaign performance and justify ad spend on a regular cadence.
In-house B2B marketing teams running LinkedIn campaigns who report to leadership and need to connect ad performance to business outcomes like qualified leads and revenue.
Campaign managers who want to analyze performance across multiple campaigns and ad formats, including sponsored content, text ads, video ads, conversation ads, and sponsored messaging.
Why LinkedIn Ads reporting matters for agencies
When you provide your clients with LinkedIn Ads reports, you're not just handing over data. You're showing them how well your digital advertising strategies are working, and that by investing in your agency, they're getting the best bang for their buck.
These reports dive deep into campaign performance, offering insights that help clients fine-tune their marketing efforts and optimize their campaigns and ads. By focusing on key LinkedIn metrics like impressions, engagement rates, and follower growth, clients see the real impact of their marketing, make smarter decisions, and boost their ROI, all of which reflects well on you.
LinkedIn is one of the top platforms for B2B lead generation due to its precise audience-targeting capabilities, making it easier to reach decision-makers and key influencers in relevant industries. The platform's targeting options allow you to tailor your campaigns based on specific criteria such as job title, industry, company size, and seniority level, ensuring your message reaches the right people.
LinkedIn Ads reporting is especially important for agency-client relationships because the platform skews toward longer sales cycles and higher-value deals. A single campaign metric in isolation won't tell the full story. The report is what ties performance data to business goals, so clients understand what they're getting for their budget and why staying the course (or adjusting the strategy) makes sense.
It's our job to tell a simple story through reporting to our clients. The report is the client’s proof that what we are doing is benefiting their business in a positive way.
What makes a great client-ready LinkedIn Ads report?
While each client is unique, a truly impactful LinkedIn Ads report consistently hits on a few key points:
Executive summary: Kick things off with a concise rundown of your campaign group goals, strategies, and major outcomes. This is the overview your client actually reads before they scroll to the numbers.
Performance metrics: Dive into the data with key metrics like impressions, clicks, CTR, conversion rate, CPC, and CPA. Tailor these metrics based on your client, their target audience, and the specific campaigns you're running.
Top campaigns and ad-level highlights: Showcase the top performers, whether that's individual ads, audience segments, or ad creatives that really hit the mark.
Data visualization: Turn numbers into insights by using performance charts, graphs, and tables that make complex data easy to interpret at a glance. Clients shouldn't need a data science background to understand what happened.
Recommendations and next steps: Wrap it up with actionable tips to optimize future campaigns and drive better results. This is where your expertise shows.
Agency Tip: For an in-depth overview of this platform, check out this detailed LinkedIn Ads guide.
How to create a LinkedIn Ads report in Campaign Manager
Campaign Manager is LinkedIn's native ad account management tool. It's where you run campaigns, track performance, and access your LinkedIn Ads data. Here's how to find your way around the reporting side of it.
Click the Analyze tab in the left-hand navigation. This opens the reporting dashboard with a performance overview of your active and paused campaigns.
Use the top navigation to switch between views: Campaigns, Ad Sets, and Ads (individual ads). You can also view performance at the campaign group level.
The reporting dashboard shows a summary of your key campaign metrics across a selected time range, with the option to break results down by campaign, ad type, and objective.
How to choose metrics, date ranges, and breakdowns
Campaign Manager lets you customize what you see in the reporting dashboard before you export.
Set your time range using the date picker in the top-right corner. You can choose a preset range (last 7 days, last 30 days, this month) or enter a custom range.
Select your metrics by clicking the column picker. Choose from campaign metrics like impressions, clicks, CTR, CPC, CPM, conversions, cost per conversion, and total spend.
Apply breakdowns to segment your data by campaign, ad format, or audience. This is useful when you're managing multiple campaigns for the same client and want to compare performance across ad sets or ad creatives.
How to export LinkedIn Ads reports as CSV
Once your view is configured the way you want it:
Click the Export button in the top-right corner of the reporting dashboard.
Select the data you want to export: campaign performance, ad performance, or demographic data.
Choose your file format. Campaign Manager exports LinkedIn Ads data as a CSV file by default.
Open the file in a spreadsheet tool and clean up the columns to match your client reporting format.
You can also access performance charts and downloadable report types under the Report section within Campaign Manager, which includes pre-built templates for sponsored content, text ads, and other ad formats.
Native reporting limitations to know before you share
Campaign Manager gives you a solid performance overview, but it has real constraints for agency use.
No white-label options. Every report you pull from Campaign Manager is branded as LinkedIn. Clients will see the raw interface, not your agency's brand.
No cross-channel visibility. LinkedIn Ads data lives in its own silo. You can't see Google Ads, organic search, or web analytics data alongside it without manually combining multiple exports.
CSV cleanup is time-consuming. Raw LinkedIn Ads data needs formatting before it's client-ready. For agencies managing multiple campaigns across multiple clients, that manual work adds up fast.
No scheduled delivery. Campaign Manager doesn't send reports automatically. Someone on your team has to log in, pull the data, and send it every reporting cycle.
Limited historical trend views. Campaign Manager shows performance data well, but comparing trends across longer time ranges or multiple campaigns side by side takes extra manual work.
These limitations are why many agencies pair Campaign Manager with a dedicated reporting tool built for multi-client workflows.
Which metrics should you include in a LinkedIn Ads report?
You've got plenty of data points to choose from, but the KPIs you include should connect directly to your client's campaign objective. Each metric in LinkedIn Ads offers a unique view of ad performance, so it's worth knowing which ones matter most for what your client is actually trying to achieve.
Start by pinpointing their specific marketing goals, then build your report around the metrics that tell that story.
Metrics for brand awareness campaigns
When the goal is to get your client's brand in front of the right audience, focus on:
The total cost to turn a prospect into a paying customer. The bottom-line ROI metric for conversion-focused campaigns.
Total spend
The total amount invested in an ad campaign across all campaigns or individual ad sets during the reporting period.
Professional demographics and audience insights
LinkedIn's demographic reporting is one of its biggest differentiators from other marketing platforms. Under the Demographics tab in Campaign Manager, you can break down performance by:
Job function and job title
Company size and targeted companies
Industry and seniority level
This data shows whether your ads are actually reaching the decision-makers your client is paying to reach. If a campaign targeting senior buyers is generating clicks from entry-level job titles, the audience needs adjusting. Including demographic insights in your LinkedIn Ads report adds a layer of analysis that generic performance data can't provide.
For a deeper look at LinkedIn analytics beyond paid ads, see our comprehensive guide.
Create custom LinkedIn Ads reports in just a few clicks. Connect every platform where your client is running paid ads and monitor results from a single interface. Try AgencyAnalytics free for 14 days.
Common LinkedIn Ads reporting challenges
The task of deciphering complex data, combined with the manual work of compiling a report that's actually easy for clients to read, can eat up a lot of time. Here's a breakdown of the challenges that come up most often, and what to do about them.
Challenge
Description
Solution
Clicks and Impressions
While these metrics indicate how often ads are viewed and clicked on, they don't reveal the quality of traffic or ad effectiveness.
Align ads with keywords, landing pages, and account campaign group goals. Use negative keywords to filter out irrelevant or low-intent queries, ensuring clicks are from interested and relevant audiences.
Attribution and conversion discrepancies
LinkedIn tracks conversions based on its own attribution window, which often differs from what your CRM or Google Analytics reports. Clients notice when the numbers don't match.
Align on a single attribution model upfront. Explain to clients that LinkedIn reports view-through and click-through conversions separately, and that CRM data may lag. Use consistent definitions across all reporting.
Quality score and ad rank indicate ad relevance and competitiveness, but these metrics are variable and context-dependent.
Regularly monitor and improve quality score and ad rank by optimizing keywords, ads, and landing pages. Adjust bids and budgets to stay competitive in the ad auction.
Data export cleanup and formatting issues
Raw LinkedIn Ads data exported as CSV is not client-ready. Column headers are technical, formatting is inconsistent, and combining multiple campaigns into one view requires manual work.
Build a standard formatting template for your CSV exports, or skip the manual process entirely with a reporting tool that pulls LinkedIn Ads data automatically.
Cross-channel blind spots
LinkedIn Ads data lives in its own silo. Without connecting it to web analytics, Google Ads, or other marketing platforms, you can't show clients the full picture of how their campaigns contribute to overall performance.
Use a reporting platform that connects multiple data sources so LinkedIn Ads, paid search, and organic performance appear in one view.
Reporting delays and manual workflows
Pulling reports, formatting data, and sending updates to multiple clients every month adds up. For agencies managing multiple campaigns, this becomes a real bottleneck.
Automate delivery. Scheduled reports eliminate the monthly scramble and ensure clients always get their data on time, without someone on your team manually triggering each one.
By addressing these challenges, you'll ensure that your agency is providing accurate, meaningful insights that drive better decision-making and boost campaign performance.
We leverage campaign data identifying opportunities and monitoring return on investment. Once we have collected enough data, we set a target Return on Ad Spend (ROAS) and adjust this accordingly. With this approach there is no limit to a PPC budget as long as the target ROAS can be maintained.
A reusable LinkedIn report template saves time, keeps your reporting consistent across clients, and makes your agency look organized. Here's what a solid template includes, how often to send it, and a few practices that make multi-client reporting easier to manage.
What to include in a reusable template
A LinkedIn Ads report template should have:
An executive summary section with fields for campaign objectives, key results, and period-over-period performance trends.
A KPI summary block with your top metrics displayed prominently. Tailor these fields to the campaign objective so awareness clients see impressions and engagement, while lead gen clients see CPL and total leads.
A campaign-level breakdown showing performance across multiple campaigns, including spend, conversions, and CTR for each.
An ad creative section to highlight individual ads with the strongest performance data.
A professional demographics section where relevant, showing which job functions, company sizes, or industries are engaging with the ads.
Recommendations and next steps as a standing section at the end.
Build the template once and replicate it. Each month you're filling in updated performance data, not rebuilding the structure from scratch.
Agency Tip: Looking for more advice on reporting LinkedIn campaign results to clients? Check out our comprehensive LinkedIn analytics report guide.
How often to send LinkedIn Ads reports to clients
According to the AgencyAnalytics Marketing Agency Benchmarks Survey, the majority of agencies report on a monthly basis.
Monthly reporting is the right default for most LinkedIn Ads clients. It gives campaigns enough time to generate statistically meaningful data while keeping clients in the loop before concerns have time to build. For higher-spend accounts or campaigns in active testing phases, a weekly performance overview via a live dashboard is a useful addition to the monthly report.
Best practices for multi-client agency reporting
1. Establish KPIs and goals upfront. Define specific campaign and ad-level performance objectives at the start of every engagement, and align your reporting metrics to those goals. A client focused on qualified leads doesn't need a detailed impressions breakdown at the top of every report.
2. Use a consistent reporting cadence. Irregular reporting creates anxiety. Clients who expect updates monthly but receive them sporadically start to wonder what's being hidden. Set a schedule and stick to it.
3. Use a custom LinkedIn Ads dashboard template. A pre-built dashboard that groups campaigns by objective, displays the right KPIs for each client, and pulls data automatically is faster to produce and easier to scale across a large client roster.
4. Keep clients in the loop with real-time data. Pair your monthly report with a live dashboard so clients can check in on campaign performance between reporting cycles without needing to contact you. This reduces the volume of "quick update?" emails significantly.
5. Use white-label features to reinforce your agency brand. Customize your reports with your agency's logo, colors, and domain. When the report looks like something your agency built, not something pulled from a LinkedIn export, it reinforces your professionalism.
6. Track the right metrics for each client. Regularly review which KPIs you're reporting on and make sure they still match the client's current goals. As campaigns evolve from awareness to conversion focus, the metrics in your report should evolve too.
7. Use data visualization throughout. Charts, graphs, and performance tables make complex data easy to read. Go further by granting clients access to the LinkedIn reporting dashboard summarizing the performance. Provide the option to download reports, and show them how to export a report from Campaign Manager if they ever want to dig into the raw data themselves.
8. Dig deeper for advanced optimization. Use demographic data and detailed analytics to refine your audience targeting, test new ad creatives, and reallocate budget toward the campaigns and ad formats generating the best cost per lead or cost per acquisition.
9. Add goals and annotations. Personalize each custom dashboard and report with annotations and goals alongside your expert insights and recommendations. Context turns numbers into a story clients can act on.
10. Stay agile. Continuously assess performance data and adjust your strategy to respond to changes in campaign dynamics. The best LinkedIn Ads report isn't just a record of what happened, it's a signal for what to do next.
How agencies can automate LinkedIn Ads reporting
Manual LinkedIn Ads reporting is a real drain on agency bandwidth. Logging into Campaign Manager, exporting CSV files, cleaning up the data, reformatting it for each client, and sending it out every month adds up to hours of work that isn't billable and doesn't require your actual expertise. Here's how to cut that time significantly.
Once the connection is live, LinkedIn Ads data flows into AgencyAnalytics automatically. Campaign metrics, ad-level performance, spend, conversions, and impressions all update in real time without anyone having to log into Campaign Manager and pull a manual export.
Build a white-label LinkedIn Ads dashboard
After connecting the account, use the drag-and-drop dashboard builder to create a white-label LinkedIn Ads performance view. You can pull in the metrics that matter most for each client: CPL for lead gen clients, CPM and engagement for awareness campaigns, ROAS for clients focused on revenue.
The dashboard is live 24/7. Clients can access it whenever they want an overview of how their campaigns are performing, without waiting for the next monthly report.
Combine LinkedIn Ads with other marketing channels
One of the biggest advantages of using AgencyAnalytics for LinkedIn Ads reporting is the ability to see LinkedIn performance alongside data from other marketing platforms. Google Ads, GA4, SEO data, social media analytics, and more can all appear in the same report.
For B2B clients running LinkedIn alongside Google Ads and content marketing, this cross-channel view is what turns a performance data dump into an actual strategic conversation. You can show which channel is driving the most qualified leads, where cost per acquisition is lowest, and where budget should shift next month.
That's the kind of insight that earns client trust and makes contract renewals straightforward.
Schedule automated report delivery
Once your report template is set up, schedule it for automatic delivery. Choose the frequency (weekly, monthly, or custom), set the delivery date, and AgencyAnalytics sends the report directly to your client's inbox.
No manual exports. No reformatting. No chasing down the right CSV from Campaign Manager the morning the report is due. The automated client reporting workflow runs in the background while your team focuses on the work that actually moves campaign performance.
Create custom LinkedIn Ads reports in just a few clicks. Connect every platform where your client is running paid ads and monitor results from a single interface. Try AgencyAnalytics free for 14 days.
Create automated LinkedIn Ads reports with AgencyAnalytics
LinkedIn Ads reporting is a powerful tool for showing the impact of your work and building stronger client relationships. But it only works if the report is accurate, timely, and actually easy to read.
Why agencies choose AgencyAnalytics for LinkedIn Ads reporting
Live data from your client's LinkedIn ad account. No more manual exports from Campaign Manager. Performance metrics update automatically so your reports are always current.
White-label reports that look like your agency built them. Every report and dashboard carries your branding, not LinkedIn's.
Cross-channel reporting in one view. See LinkedIn Ads performance alongside Google Ads, SEO, social media, and web analytics data. This is what lets you show clients the full picture of their marketing investment.
Scheduled delivery so reporting runs itself. Set it up once and the report goes out on time every month, without anyone on your team having to trigger it manually.
Built for agencies managing multiple clients. The platform is designed around multi-client workflows, with templates, bulk actions, and client access controls that make it practical to scale.
Impress clients and save hours with custom, automated reporting.
Join 7,000+ agencies that create reports in under 30 minutes per client using AgencyAnalytics. Get started for free. No credit card required.
With a precise and comprehensive reporting dashboard summarizing the results, you don't just prove ROI. You transform raw data into a clear story about what your agency is doing and why it matters. That's what earns renewals, referrals, and the budget conversations that go your way.
Frequently asked questions about LinkedIn Ads reports
Most agencies report monthly, and that's the right default for LinkedIn Ads. It gives campaigns enough time to generate meaningful data and keeps clients informed before concerns have a chance to grow. For high-spend accounts or campaigns in active testing, a weekly performance summary via a live dashboard is a useful addition alongside the monthly report.
Yes. AgencyAnalytics includes white label reporting features that let you apply your agency's logo, colors, and custom domain to every report and dashboard. Clients see your brand, not a generic LinkedIn or software export.
LinkedIn and your CRM use different attribution models and different tracking windows. LinkedIn counts a conversion if a user clicks or views an ad and then completes a goal within a set window, typically 30 days for clicks and 7 days for views. Your CRM records a conversion based on when a lead is created or a deal is closed, which may happen days or weeks later. The two numbers will rarely match exactly. The fix is to align on a single definition upfront, document how LinkedIn's conversion tracking works for your client, and use a consistent methodology across every report.
Yes, and for B2B agencies, this is where reporting gets genuinely useful. When you connect LinkedIn Ads, Google Ads, GA4, and SEO data to AgencyAnalytics, all of that performance data appears in one dashboard and one report. Clients can see how LinkedIn Ads is contributing to total leads and revenue alongside every other channel, which makes the conversation about budget and strategy much more grounded in actual evidence.
Written by
Francois Marchand
Francois Marchand brings more than 20 years of experience in marketing, journalism, content production, and artificial intelligence (AI). His goal is to equip agency leaders with innovative strategies and actionable advice to succeed in digital marketing, SaaS, and ecommerce.
