LinkedIn Dashboard

What is a LinkedIn Dashboard?

A white label LinkedIn Dashboard is a customizable reporting tool crafted for marketing agencies to monitor and present key performance indicators (KPIs) associated with LinkedIn campaigns. By branding the dashboard with the agency’s logo and colors, agencies provide clients with a seamless, professional reporting experience.

This dashboard consolidates and visualizes essential metrics from LinkedIn, such as engagement rates, lead generation statistics, and campaign ROI, making it easy for agencies to track progress and optimize strategies.

Why Your Agency Needs a LinkedIn Analytics Dashboard

Your agency is unique, and so are your clients. You need tools that highlight this uniqueness, not generic reports that could belong to anyone. A customizable LinkedIn Analytics Dashboard from AgencyAnalytics delivers exactly what your clients need to see.

A customizable dashboard makes it easy to select and showcase each client's most relevant LinkedIn metrics. Whether tracking engagement, analyzing lead quality, or measuring the impact of specific campaigns, set up the dashboard to focus on the key areas that matter. Quickly generate reports with meaningful insights that directly address your clients’ goals.

The dashboard’s design is simple and straightforward, making it simple for your team to use and for your clients to understand. This clear communication aids faster decision-making and helps your clients see the value of their LinkedIn activities.

Add your agency’s branding to the reports, enhancing the professional look and feel and reinforcing your agency’s identity with every presentation. Choosing a LinkedIn Analytics Dashboard supports your agency’s commitment to providing personalized, valuable services that stand out.

8 Sections To Include in a LinkedIn Dashboard

A well-structured LinkedIn dashboard is more than just a collection of metrics—it’s a strategic tool that provides a clear window into your client’s professional network, content performance, and audience engagement.

By focusing on the most relevant data points, your customizable LinkedIn dashboard transforms complex insights into actionable strategies, making it easier to refine your agency's approach, achieve strategic objectives, and impress clients. .

Think of your agency's reporting dashboard as a guide that aligns your agency's marketing efforts with your client's goals, offering clarity in a space where precision and transparency are paramount.

1. Followers

The followers metric reflects the number of professionals who stay updated with a client’s LinkedIn page, signaling trust and interest in the brand.

Including the followers count on a digital marketing dashboard provides agencies with valuable insights into the growth and reach of a client’s LinkedIn account. This metric acts as a direct indicator of brand credibility and audience engagement over time. Agencies leverage this data to showcase the expanding network to clients and its potential impact on business goals. 

Monitoring follower trends helps adjust content strategy and marketing tactics to engage the existing audience and boost follower growth. This straightforward measure makes it easier for agencies to demonstrate the value they add through effective social media marketing.

2. Organic vs. Paid New Followers

Organic followers discover and follow a LinkedIn company page through non-paid means, typically due to the quality of content, word of mouth, or natural network growth. Paid followers, on the other hand, result from targeted advertising campaigns on LinkedIn.

Tracking both types of new followers on a LinkedIn profile dashboard provides agencies with actionable insights into which content strategy and advertising tactics are most effective. This distinction helps agencies fine-tune their approach, ensuring resources are allocated to strategies that yield the best ROI. 

For example, if organic growth lags behind paid, it might signal the need for a content revamp. Conversely, strong organic growth indicates resonant content that engages the target audience. Including these insights in a LinkedIn dashboard helps demonstrate how strategic adjustments have enhanced their overall LinkedIn page performance and helped them effectively connect with more decision-makers and potential customers.

3. Net Followers

Net followers on LinkedIn represent the actual growth of your client’s audience. They are calculated by subtracting the number of unfollows from the total number of new followers over a given period.

Monitoring net followers highlights the balance between gaining new followers and maintaining current ones, which is essential for refining content and engagement strategies. Agencies use these figures to demonstrate to clients the real impact of their efforts, aligning LinkedIn activities with broader business goals. 

Accurate measurement of net followers ensures agencies showcase growth beyond superficial follower counts, enabling more targeted and effective campaign adjustments.

4. Clicks

Clicks on LinkedIn are a direct indicator of engagement. They show how often users have interacted with posts by clicking on content, links, or company profiles.

Clicks are among the most important metrics for marketing agencies to track on a LinkedIn profile dashboard. They provide clear evidence of how well content resonates with the audience. Monitoring clicks helps agencies refine their marketing strategy, ensuring that LinkedIn posts are optimized for maximum interaction.

Agencies use these insights to adjust content strategies, targeting specific job functions, follower demographics, or interests revealed through search appearances and search results. Detailed content analytics enable agencies to identify trends and determine which types of posts generate the most engagement, such as comments and shares, and which are most effective at driving traffic to the client’s premium account or main website. 

5. Impressions

Impressions measure the total number of times LinkedIn posts appear on users’ feeds, regardless of whether they click or interact with the content.

Impressions are foundational for understanding how extensively a client’s content circulates on social media platforms. They indicate the potential audience each post can influence, which is critical to engagement metrics. 

By analyzing impressions for your client's LinkedIn profiles alongside other important metrics, such as click-through rates, agencies gain valuable insights into the effectiveness of their content strategy. This information helps them optimize their marketing strategy by adjusting the timing, format, and substance of LinkedIn posts. 

Additionally, post impressions data help evaluate the impact of paid versus organic content, helping to refine budget allocation for sponsored posts. Agencies use this data to ensure that every piece of content effectively enhances brand presence and engagement on LinkedIn and other social media platforms.

6. Social Actions

Social actions on LinkedIn encompass all user interactions with content, including likes, comments, and shares, which helps determine how actively users respond to LinkedIn feed posts.

Tracking Social Actions with beautiful graphs like bar charts provides agencies with detailed insights into how content stimulates engagement within the network. This analysis helps refine the content strategy by identifying which types of posts encourage the most interaction and are most effective in maintaining viewer interest. 

Agencies use this data to adjust their marketing strategies to boost engagement metrics further and increase overall visibility and influence on social media platforms. 

Understanding social actions also assists in tailoring content to better suit the target audience’s preferences and behaviors, ensuring that every post maximizes potential engagement and contributes to the client’s broader marketing goals.

7. Demographics

LinkedIn demographics provide detailed insights into a company's follower demographics, including job function, company size, and geographical location. 

Demographics allow agencies to understand who engages with their clients’ content and who has the most influential followers. By examining follower demographics, agencies fine-tune their content strategy to better align with the interests and needs of key audience segments. This targeted approach helps optimize post engagement, ensuring content resonates with the right people. 

Additionally, demographic insights assist in crafting more personalized marketing messages that appeal directly to decision-makers within specific industries or regions. Agencies use these demographics to ensure their clients’ content strategies on social media platforms are relevant and strategically positioned to attract and retain a valuable audience.

Here are the top LinkedIn demographics metrics an agency should prioritize:

8. Goal Tracking 

Adding goal tracking to a LinkedIn dashboard shows how well client campaigns meet their targets. This feature gives a clear picture of campaign performance, helping agencies show their value and make necessary adjustments to achieve better results. 

Setting relevant KPI goals is crucial for marketing agencies to accurately measure the success of their client campaigns on platforms like LinkedIn. Here are three best practices for crafting effective KPI goals:

• Align goals with client business objectives to ensure social media KPIs directly support broader company aims.

• Regularly review and adjust goals to respond to market conditions and campaign performance.

• Use historical data and industry benchmarks to set realistic targets that challenge and motivate the team while remaining achievable.

Customizable Dashboards To Meet Client Needs

Include all the metrics from your client's marketing platforms to build a comprehensive reporting dashboard. Use the drag-and-drop editor to easily customize and tailor client dashboards and track all the vital data points from a single interface.

Enhance your reporting and client onboarding with Smart Dashboards. In just 11 seconds, create and save custom dashboards perfectly tailored to a client’s unique needs, objectives, and marketing platforms.

Streamline Reporting With LinkedIn Dashboards and Focus on What Matters

LinkedIn dashboards simplify client reporting and campaign analysis, freeing marketing agencies to focus on what truly matters: crafting effective campaigns and strengthening client relationships.

The AgencyAnalytics automated reporting platform helps agencies scale efficiently. The customizable dashboard templates minimize manual data handling, allowing for more time on campaign strategy. 

The platform’s drag-and-drop editor makes it simple to tailor reports to specific client needs, ensuring key data points are always front and center. Automated dashboards maintain data integrity and update in real time, letting agencies make quick, informed decisions and clearly show campaign results to clients.

AgencyAnalytics offers the most robust reporting while allowing us to customize dashboards by client. We also love that it is very visually appealing.

Laura Fleischer / President