How To Use a Social Media Tracker to Improve Reach and Engagement
Improve your social media marketing campaigns with a social media tracker. Learn how to track social media metrics like reach, impressions, and engagement to measure the impact of your campaigns and get ahead of the competition.
Preventing Misleading Data Visualization to Safeguard Your Reputation
Misleading data visualizations can potentially distort your clients’ marketing performance and hurt your agency’s reputation. Learn about the different types of misleading data visualizations and how to avoid them.
An Expert Guide To Creating GA4 Custom Metrics
Enhance your Google Analytics 4 reporting capabilities with Custom Metrics. Measure specific user actions and behaviors that matter to your business, and gain a deeper understanding of your audience’s engagement levels.
Using Media Mix Modeling to Showcase the Impact of Your Campaigns
Media Mix Modeling is a powerful tool to help your clients optimize their advertising budgets and uncover historical trends. Here’s how to use it to identify their top-performing marketing campaigns and maximize sales potential.
From GBP Insights to Profile Performance Metrics: What’s New?
Google is phasing out GBP Insights for a new analytics platform called Performance Metrics. We’ll explore the implications for your agency and explain the best ways for marketers to incorporate GBP Performance Metrics into their digital marketing strategy.
8 Key Influencer Marketing Metrics to Track Performance
Influencer marketing is known to have a high return on ad spend, although it’s also notoriously challenging to track the ROI. In this guide, we discuss how to use a social media dashboard to track your influencer marketing analytics.
How to Position Yourself as a Results-Driven Marketing Agency
Nowadays, marketing agencies and “marketing gurus” are a dime a dozen. Business owners are left wondering, “How do I know if a marketing agency is any good?” Here’s how to set yourself apart from the rest by being a resuòts-driven agency.
Google Data Studio Pricing: Is It Still Free Now That It’s Looker?
Google Data Studio (GDS) was a popular marketing reporting engine for in-house marketers as well as marketing agencies across the globe. But is Google Data Studio still free in 2024 now that it’s Looker Studio?
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