28 Customer Retention KPIs To Improve Client Loyalty
Retaining clients is more valuable than finding replacements. But you can’t improve what you don’t measure, and that’s where customer retention KPIs come into play.
Google Analytics 4 vs. Universal Analytics: What’s New
With the mandatory transition from universal analytics (UA) to Google Analytics 4 (GA4), there are a lot of similarities and differences. Here we’ll help provide what’s new, what’s changed, and what stayed the same.
Connecting the Dots: How This Agency Grew Their Client Base
42connect focuses on what they do best to acquire clients and what they can do to retain them. Read about how this Ohio-based agency achieved a current roster of over 33 retainer-based clients.
A Guide to Google Analytics 4 (GA4) Dimensions
This article covers everything you need to know about GA4 Dimensions. Read on to learn more about what Dimensions are, how they work in your account, and how to implement them correctly.
Top Features of Google Search Console for SEO
A deep dive into Google Search Console (GSC) from an agency perspective to make sure you have all the insight and analytics you need to keep delivering the best results for your clients.
How to Get Customers to Leave Reviews for Clients
Online reviews are more important than ever. This article explains tips on how to get customers to leave reviews for your clients’ businesses–and how to manage all your client reviews from one place.
What is Interoperability in Digital Marketing?
With increasing restrictions and demands pointing to an open web, where does that put data tracking, marketing analytics, and identity management? In this article, learn about the role of interoperability in digital marketing and what new regulations mean for your marketing agency.
Track Progress Against Key Objectives With Custom Goals
Goal-tracking is an essential key to any marketing agency’s success. Without it, it is difficult to measure progress or quantify results. But how integrated is goal tracking in your daily workflow?
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