Data Blending: Add Data-Clarity to Your Marketing Decisions
Data-driven marketing is taking up much of the decision-making for businesses across industries. Agencies and their clients can’t afford to fall behind in the race for more precision, even as data volume and complexity continue to grow. But data analytics and data storytelling are evolving too.
Powerful Programmatic Advertising Strategies For Your Clients
Looking for best practices for your programmatic advertising? Read these so your agency runs its programmatic campaigns more smoothly, and ensure that they reach their intended audience for your clients.
How Google’s Third-Party Data Phaseout Will Impact Your Campaigns
The third-party data era is almost coming to an end. Google announced to deprecate third-party cookies by 2022. It’s a significant shift for marketers and agencies. We’ll cover everything you need to know about the new Google third-party data phaseout and its implications for you
What Is Zero-party Data? And What Does It Mean?
While first, second, and third-party data are the most well-known, there’s a new data type in town that’s building some significant buzz: zero-party data.
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