TikTok Dashboard for Engagement Insights and Client Reporting

Customizable TikTok Dashboard for Campaign Clarity and Brand Impact

A TikTok dashboard helps agencies track key video metrics without the manual effort. Customize layouts, highlight engagement trends, and deliver insights your clients actually care about—like which posts are gaining traction and how followers are growing over time.

White label the experience with your logo and colors to reinforce your agency’s brand while giving clients a professional, personalized view of their data. With live dashboards, there’s no need for spreadsheets or screenshots. Just streamlined reporting, clear insights, and more time to focus on growth.

AgencyAnalytics not only enables the team to have useful data at their fingertips, but also presents it in a palatable way for our clients to digest. Beyond time savings, the platform helps us keep the client conversation centered on strategy vs chasing down metrics and helping the client understand them.

Jessica Weiss / Director of Marketing & Strategic Partnerships

7 Sections To Include in a TikTok Dashboard

Organize dashboards into clear sections for maximum impact. Here’s a breakdown of key insights to include, which ensures clients will grasp key takeaways and understand their data. 

1. Video Views

Video views are counted as soon as a TikTok video starts playing on a user’s screen. This metric helps agencies quantify the reach and appeal of a client’s content.

A high number of video views means your client’s content is reaching many TikTok users, which could lead to more engagement. If views are low, try improving the thumbnail, adjusting the target audience, or posting at different times.

2. Total Followers

Total followers represent the number of TikTok users who have subscribed to your client's profile. This metric indicates audience interest and demonstrates your agency’s ability to build a solid audience base. 

A high follower count is a good sign; it shows that your client has a strong brand presence and engaging content. If this number is low or declining, consider creating more relevant videos, running targeted ads, or collaborating with relevant influencers.

3. Likes

Likes measure how many times TikTok users engage positively with a video by tapping the heart icon. In other words, it indicates how effectively your client’s content resonates with viewers.

If your client’s videos receive a significant number of likes, it suggests their content is hitting the mark. On the other hand, a low number may indicate adjustments are needed (e.g., experimenting with shorter video formats). 

4. Shares

Shares track how often users forward your client’s TikTok video to others, which increases overall traction. Reporting on this metric demonstrates organic reach and the potential for some videos to go viral.

A high share count signals that your client’s content resonates in some way, encouraging viewers to spread the message. Alternatively, a low number could mean their videos aren’t entertaining or engaging enough. In this case, focus on emotive storytelling, creating a well-structured narrative, and eye-catching visuals. 

5. Average Time Watched

Average time watched measures the typical duration users spend watching a client’s TikTok video before exiting the app or scrolling ahead. Essentially, this metric shows whether your client’s videos effectively hold viewer attention.

Use this data point to pinpoint the most effective content formats and topic areas. To address a low average watch time, focus on incorporating hooks that encourage users to continue viewing.

6. Reach

Reach tracks the total number of unique users who see your client’s TikTok video, providing insight into content visibility and audience size.

A high reach suggests that content is successfully breaking out beyond followers and gaining traction with new viewers. On the other hand, low reach may mean targeting adjustments are needed (e.g., focusing on a broader audience).

7. Goal Tracking

A key part of reporting is monitoring progress. That’s where dynamic goal tracking comes in–use it to assess marketing performance, optimize campaigns, and share real-time insights. 

This feature adds an extra layer of transparency, highlights tangible results, and builds trust. It also helps clients understand whether their targets are on track, ensuring they’re equipped to make projections and plan ahead.

Setting relevant goals is essential for aligning your efforts with client expectations. To get the  most from this exercise, be sure to:

• Focus on metrics that are tied directly to business objectives.

• Set KPIs that reflect both short-term wins and long-term growth.

• Ensure KPIs are specific to each client’s unique needs and industry.

Streamline Reporting With TikTok Dashboards and Focus on What Matters

Why spend countless hours piecing together data?

With a professional TikTok dashboard, there’s no need to–easily consolidate metrics across TikTok and 80+ platforms with minimal effort. That way, you’ll have more time to focus on what matters: Building top-notch campaigns and delivering solid results.

It’s not a generic solution, either. With the intuitive drag-and-drop builder, it’s easy to move widgets around, choose different visualizations, and adjust formatting as needed. Present dashboards that are both aesthetically pleasing and data-rich–it’s really that simple.

What if there was a way to up your efficiency even more? Guess what–there is! 

With the Smart Dashboard feature, your client’s unique metrics auto-populate into a professional and well-formatted interface in just a few seconds. The best part? It’s fully customizable, which means you can make tweaks and align this dashboard with your agency’s vision. 

Maximize your billable time, cut down on manual work, and focus on nurturing client relationships–that’s the power of investing in AgencyAnalytics.

Gorgeous interface. Simple, elegant, without sacrificing features. And SO MANY features. Plus, integrated marketing. Now we have a single platform to manage and report SEO, SEM, and Social Media.

Pete Nowicki