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IntegrationsMailchimp

Mailchimp Reporting Tool

The Mailchimp reporting tool provides key insights into email campaign performance. Track open rate, click-through rate, and conversions to help your clients improve their email strategies.
Automated Mailchimp Reports

Bring Mailchimp data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

Monitor Performance

Track open rate, clicks, unsubscribes and more per email campaign and average overall

Explore Lists

Analyze list engagement by looking at individual subscriber behavior

Prove Your Value

Show your clients exactly how you're driving list growth and engagement over time

Optimize Campaigns

Compare open and click history for advanced optimization

Current and Historical Performance Data

Monitor Email Campaign Performance

No more digging through multiple screens to find your data! Monitor the performance of all your client's campaigns and their combined campaign metrics in a single dashboard. Review email opens, link clicks, unsubscribes, audience growth, and more at the individual and overall campaign level.

A sample Mailchimp report chart
Metrics Explorer

Explore All Available Mailchimp Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Date
    • Emails Sent
    • Recipient Clicks
    • Recipients Clicks
    • Subscribers
    • Unique Opens
    Analyze the growth and engagement of your client's Mailchimp audience
    Live Mailchimp Client Dashboard
    A screenshot of a customized email campaign report
    A sample Mailchimp open rate chart
    An example of some of the most important Mailchimp KPIs and Metrics

    Examine Your Audience

    Analyze List Growth & Engagement

    Show your clients precisely how their subscribers are growing over time, and just how active those subscribers are. Report on open rates, click rates, and more by list as well as for your client’s audience as a whole. Track audience quality by monitoring rating across individual subscribers, lists, and audience as a whole.

    Analyze the growth and engagement of your client's Mailchimp audience

    Impress clients with "up to the minute" Mailchimp data

    Live Client Dashboard

    Clients love seeing up to the minute "open" and "click through" data on campaigns that have just been sent. But often it doesn't make sense to give them access to your actual Mailchimp account. Let them watch graphs populate in real time inside of our white labeled dashboard featuring YOUR branding.

    Live Mailchimp Client Dashboard

    Custom, automated reports tailored to each client

    Customized Mailchimp Reports

    Configure automated email marketing reports with the metrics that matter most to each individual client. Craft a high level overview for certain clients, and a detailed analysis with custom commentary for others.

    A screenshot of a customized email campaign report

    No more boring bar graphs from Excel

    Gorgeous Full-color Charts & Graphs

    "Wow" your clients by breaking down their Mailchimp data into beautiful, full color charts and graphs. Our dazzling charts not only catch your client's attention, they also present information in an intuitive "at-a-glance" format.

    A sample Mailchimp open rate chart

    Clicks, Opens, Audience Growth, and Total Revenue

    Key Mailchimp Metrics

    Craft client reports with the most critical, industry standard email marketing data points. Showcase month over month audience growth, total revenue, and measure clicks and opens at a list, individual campaign, and average overall level. Impress clients with detail down to the individual subscriber level.

    An example of some of the most important Mailchimp KPIs and Metrics
    Joshua George Founder Click Slice Headshot

    Joshua George, Founder

    ClickSlice

    Winningbacktimeallowstheteamtofocuslessondoingadmintasks,andfocusonclientcampaigns.Savingthistimehasbeenmassiveforus,asnooneiswastingallthosehoursonreportinganymore.

    Import Mailchimp performance data and combine it with metrics from 80+ platforms and Google Sheets. Track campaign impact, channel-specific KPIs, and client goals—all from a single dashboard.

    More context. Less chaos. One complete view.

    Example of Available Marketing Integrations

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

    Use built-in tools to turn email and cross-channel metrics into interactive dashboards your clients can follow. No BI tools. No spreadsheets. Just actionable insights presented clearly.

    Smarter decisions start with smarter visuals.

    Examples of data visualization widgets inside AgencyAnalytics client reporting software
    Bryce MacCabe Entrata

    Bryce MacCabe, Director of Digital Marketing Services

    Entrata

    AgencyAnalyticspresentsasignificantupgradetoourprevioussolution.Thenewreportingismuchmorepowerfulandprovidesdetailedandtailoredinsightstohelpusmakebetterdecisionsinformedbydata.

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