Mailchimp Reporting Tool

Agencies should track open rates, click-through rates, unsubscribes, bounce rates, list growth, and revenue per campaign in a Mailchimp report. These metrics help assess how well email campaigns are performing and highlight what’s driving audience engagement. To provide broader context, agencies often include metrics from other integrated platforms to show how email supports overall marketing outcomes.

Yes, agencies use purpose-built tools to automate Mailchimp reporting by syncing campaign data with their reporting software. Once set up, reports are scheduled and updated automatically, freeing teams from repetitive manual work. This approach streamlines reporting workflows, ensures consistent data accuracy, and gives clients real-time insights into their email marketing results.

Agencies white label Mailchimp reports by customizing visual elements like brand colors, logos, login URLs, and report templates. This ensures every client-facing report reflects the agency’s identity, builds credibility, and delivers a consistent, professional experience.

To create a custom Mailchimp report, agencies drag and drop visual widgets tailored to their clients’ goals. Reports are fully customizable and integrate data from 80 platforms, enabling agencies to pair email results with web traffic, paid ads, and SEO performance to show the full picture.

Agencies report on Mailchimp data across multiple clients by centralizing data collection and using scalable reporting tools. Each client gets their own dashboard and reporting template, while all reports update automatically. This approach saves time, reduces errors, and lets agencies manage dozens of client reports without increasing overhead.