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FeaturesAgencyAnalytics API

AgencyAnalytics API for reporting automation

Automate reporting workflows by integrating AgencyAnalytics data directly into your agency’s systems. Built for agencies on the Agency Pro plan, the API simplifies data access, streamlines custom reporting, and scales with your agency’s needs.
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A look at how the AgencyAnalytics API playground makes it easy for marketing agencies to automate more reporting processes at scale.

The scalable API built for high-growth marketing agencies

Streamline how your marketing team accesses client data with a purpose-built API designed for marketing agencies. Power custom dashboards, internal tools, and advanced reporting workflows with seamless data integration that keeps your marketing agency efficient, agile, and ready to scale.

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Generate Federated Logins

Enhance your clients’ user experience by enabling 1-click login between your agency’s platform and AgencyAnalytics

Automate Client Setup

Save time by automatically adding 10s or even 100s of new clients simultaneously using the API

Fetch Keyword Ranking Data

Automatically fetch your clients’ keyword ranking data at set intervals from the AgencyAnalytics Rank Tracker

Streamline Agency Management

Quickly create, read, and delete new platform users, whether they're your agency’s clients or staff

CREATE USER SESSIONS

Offer Seamless AgencyAnalytics Access

Open up greater automation and seamless functionality within the AgencyAnalytics platform through the JSON API. Make the AgencyAnalytics platform feel like your own.

Use the AgencyAnalytics API to create federated logins that provide users with a single-sign-on experience
ADD CLIENTS THROUGH API

Expedite Client Onboarding

Adding dozens or even hundreds of marketing agency clients can become tedious and time-consuming. Automate the process and add efficiency as you scale by leveraging AgencyAnalytics’ endpoints to add multiple clients simultaneously. Your team can also automatically group various clients within the client overview section of your account for enhanced agency management and organization.

Use AgencyAnalytics API to create new client campaigns for your marketing agency at scale.
CREATE AND MANAGE CLIENT AND STAFF USERS

Automate More of Your Marketing Agency Management

Save time managing and maintaining your AgencyAnalytics user base as your marketing agency rapidly scales. Create and delete client and staff users automatically using the API. Access lists of staff and client users. Create user-base automations between third-party platforms, such as your CRM or your HR solution. Make agency management a breeze.

A screenshot of the AgencyAnalytics client and staff user access management screen
FETCH KEYWORD RANKING DATA

Pull All Your Clients’ Keyword Rankings Using API

Establish a more automated SEO reporting workflow for your marketing agency. Pull keywords, rankings, and backlinks from AgencyAnalytics into your own native platform without having to integrate directly with multiple SEO platforms. Fetch rankings for a specific keyword or for a client's entire keyword campaign into spreadsheets at set intervals. Run calculations on them, and work with the ranking data as needed.

Automate the process of pulling client keyword rankings using the AgencyAnalytics API query builder.
AGENCYANALYTICS API PLAYGROUND

Leverage the Exploration-Based Interface

Avoid slogging through static API documentation pages and copying and pasting code as you build automation into your marketing agency's workflows. With AgencyAnalytics' interactive API playground, developers speed up available endpoint discovery, query creation, testing, and execution to help your agency scale faster.

Explore the AgencyAnalytics API playground to discover all the ways your marketing agency can add more automation to the reporting process.

Connect your tools and create custom workflows with a reporting API built for marketing agencies.

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Illustration of a user at a marketing agency trying the client reporting features from AgencyAnalytics
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Every marketing agency has its own signature—and your reporting should reflect that. Apply custom branding, set up a personalized domain, and deliver dashboards through a polished web app that’s unmistakably yours. Whether managing one brand or several, your agency stays consistent, professional, and on-brand at every touchpoint.

Add Your Agency's Branding
An example of how to white label marketing agency dashboards and client reports

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Give clients a central place to stay connected—from real-time performance metrics to active tasks. Each dashboard is tailored to the client’s goals, eliminating noise and confusion. It’s transparency that feels polished, personal, and entirely within your marketing agency’s ecosystem.

Offer Custom Client Portals
An example of a marketing agency client portal

FAQs About the AgencyAnalytics API

Want to streamline workflows across your entire agency? These FAQs explain how the AgencyAnalytics API helps automate account creation, manage users, and access marketing data securely—all without manual setup or data duplication.

An analytics API (Application Programming Interface) allows marketing teams to interact with analytics tools programmatically instead of manually through a dashboard.

A typical analytics API—such as the Google Analytics API—is designed to pull data into custom reports, dashboards, or spreadsheets.

The AgencyAnalytics API is built specifically for marketing agencies to automate processes like client account setup, user management, and data organization, helping teams streamline operations across their entire agency.

Unlike most analytics APIs that focus on data extraction, the AgencyAnalytics API focuses on workflow automation—because the data part is already handled for you. AgencyAnalytics automatically connects to 80+ marketing tools, so you never have to build your own data pipelines.

Instead, the AgencyAnalytics API helps marketing agencies automate account creation, manage users, and control access across their entire organization. This saves time, eliminates manual setup, and ensures a seamless experience for every client from day one.

No. The AgencyAnalytics API is not designed to push platform data to another system or pull in data from third-party marketing platforms. Instead, it’s best used for operations such as creating, editing, or deleting clients and users; viewing keyword and backlink data from the built-in rank tracking and backlink monitoring tools; and managing SSO (Single Sign-On) authentication.

For example, when a new user signs up on your site, you can automatically create their user account and a new client within your AgencyAnalytics instance—without any manual input.

To get started, first sign up for an AgencyAnalytics account. Once you’re in, generate your API key directly from your dashboard and access our sandbox environment to safely test requests before deploying them to live client accounts. Comprehensive documentation is available in our API help guide, including examples for adding clients, managing users, and viewing keyword data.

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Yes. The API allows you to automatically create client accounts, assign users, and manage permissions the moment a new client signs up. This seamless onboarding process saves your team time, ensures consistency, and helps you impress clients with instant setup and data availability.

The AgencyAnalytics API is available on select client reporting plans. It’s ideal for larger agencies that want to connect their internal systems with AgencyAnalytics for a fully automated workflow. Contact your account manager to confirm availability and get API access enabled for your plan.

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More features

Automated Reports

Automated Reports

Automate reporting to save time, track performance, and deliver polished reports in minutes.
White Label Dashboard

White Label

Deliver white-labeled reports and dashboards that highlight results and reinforce your agency’s brand.
Client Staff Access

Drag and Drop Report Builder

Drag and drop data from 80+ platforms and build clear, client-friendly reports in minutes.
Connect Your Data

Marketing Performance Insights

Make smart decisions with benchmark comparisons, anomaly detection, and trend forecasting.
AI-Powered

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Automate SEO reporting to track rankings, monitor backlinks, and focus more on optimization.
Goal & Budget Tracking

Digital Benchmarking

Benchmark performance against industry standards to guide strategy and improve client outcomes.

See how 7,000+ marketing agencies help clients win

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