How do you create a custom Basis Standalone DSP dashboard?

Creating a custom Basis Standalone DSP dashboard is easy with AgencyAnalytics. Start with the Basis Standalone DSP dashboard template or build one from scratch using drag-and-drop widgets. Include visuals for clicks, conversions, spend, device type, audience demographics, and viewable impressions. Clarify raw metrics with data visualization software so campaigns tell a clear, strategic story.

Can Basis Standalone DSP reporting be automated?

Absolutely. AgencyAnalytics supports scheduled report delivery so Basis Standalone DSP insights go out on autopilot—no manual exports or repetitive data updates needed. Teams gain back time and can focus on launching, testing, and optimizing campaigns.

Which metrics should agencies track in Basis Standalone DSP reporting?

Agencies should focus on core DSP performance data: clicks, impressions, spend, conversions, CTR, CPC, CPA, viewable impressions, video starts/completions, and demographic breakdowns by country, region, and city. These metrics surface budget pacing, campaign reach, engagement, and conversion trends.

How do you white label Basis Standalone DSP reports?

With white label client reporting, agencies embed custom logos, color schemes, layout styles, and branded domains into dashboards and reports. Whether your client views a live dashboard or receives a scheduled report, the presentation consistently aligns with your agency identity.

How do large agencies report on Basis Standalone DSP metrics across multiple clients?

By setting up individual dashboards per client and granting access via client portals, agencies centralize data and simplify reporting. This setup avoids repetitive report management and allows teams to focus on campaign insights rather than logistics.

IntegrationsBasis Standalone DSP

Basis Standalone DSP Reporting Tool

Item: AgencyAnalytics
Rating: 5
Author: Graham Lumley

Informative Basis Standalone DSP dashboards and reports to engage your clients.

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A screenshot of the Basis Standalone DSP integration on AgencyAnalytics

Bring Basis Standalone DSP data into focus

Transform complex metrics into clear, client-friendly reports that reveal what’s working and where to improve.

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Performance Analytics

Monitor how well your Basis Standalone DSP campaigns are running and report to your clients

Hyperlocal Data

Track audiences by country, region, city, and audience segment

Cross-Device Tracking

Drill into device-based performance data with cross-device tracking

Automated Reports

Run and send reports on a cadence that suits both you and your clients - automatically

Customizable Dashboards & Reports

Beautiful, Informative Dashboards

Wow your clients with easy-to-understand dashboards and custom reports that combine Basis data with metrics from over 85 included data integrations.

Access customizable templates built with highly-visual graphs and charts. Bar charts, pie charts, line charts, tables, and more - include the visualization that suits the data so that your clients can absorb it at a glance and connect your efforts with their growth.

Explore the Meta Ads Report Template

Explore the Meta Ads Report Template

Metrics Explorer

Explore All Available Centro DSP Metrics

See all the metrics you can easily add to your client reports and marketing dashboards

Audio Video Starts
Click CVR
Clicks
Companion Clicks
Companion CTC
Companion CTC Revenue
Companion Impressions
Complete View
Completion Rate
Conversions
CPA
CPC
CPM
CTC
CTC Revenue
CTR
Cvrm
Data Spend
Date
Ecpcv
Eligible Impressions
Impressions
Measured Impressions
Measured Rate
Media Spend
Quartile 1
Quartile 2
Quartile 3
Revenue
Spend
View CVR
Viewability Fee
Viewable Impressions
Viewable Rate
VTC
VTC Revenue

provide client access to reports and dashboard

Track Local Demographics

Break your clients' Basis Standalone DSP reports down by demographics - Country, Region, City, and Audience Segment - to get granular data on how your campaigns are performing granularly.

Optimize Your Ads

Device Tracking

Monitor how people are interacting with your Basis Standalone DSP campaigns, broken down by device. Make informed decisions on how to optimize your ads by device so that you can get the best results possible

Live Data

On-Demand Client Dashboards

Give your clients 24/7 access to the dashboards they need, so they can indulge in data when they need it - even while they're burning the midnight oil. Easy logins mean your clients can consume their data without delay and without needing to contact you.

Add your branding and logos to your dashboards and reports so everything looks like it's coming straight from your agency. Tell your clients you developed your own in-house reporting system - we'll keep the secret! They'll just enjoy the professional look and experience.

Add Your Agency's Branding

Bring Basis DSP performance into one platform alongside ad spend, CRM metrics, and conversion data. With 85+ integrations, AgencyAnalytics gives you a complete view of your media strategy.

No silos. No friction. Just full-funnel clarity.

Browse Integrations

Bring disconnected programmatic campaign data into one easy-to-understand dashboard. Skip the spreadsheets and BI tools—deliver insights your clients can trust, follow, and act on.

When the data is clear, your strategy shines brighter.

Visualize Client Success

Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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No more digging through DSP reports or tracking down metrics. AI-powered insights surface pacing issues, budget shifts, and performance trends—so you can act fast and lead with clarity.

Stop reacting to data. Guide the strategy to focus on what happens next.

Discover AI Reporting Tools

Get instant visibility into client performance across your portfolio—no spreadsheets, no platform-hopping. Track clicks, spend, and conversions in one place to stay ahead of issues and keep campaigns on course.

One source of truth. Smarter planning. Scalable results.

See the Bigger Picture

Automated Basis reporting eliminates repetitive tasks—freeing your team to focus on campaign strategy, budget optimization, and client growth. Deliver polished, branded dashboards with zero manual lift.

Work smarter behind the scenes—and shine in every client meeting.

Create Custom Marketing Dashboards

An example showing how to unlock powerful AI insights for real-time marketing decisions using AgencyAnalytics' AI reporting tools

FAQs About Basis Standalone DSP Reporting for Marketing Agencies

Media campaigns thrive on speed and precision. These FAQs guide agencies in surfacing DSP performance, branding reports, automating workflows, and scaling insights across accounts.

Creating a custom Basis Standalone DSP dashboard is easy with AgencyAnalytics. Start with the Basis Standalone DSP dashboard template or build one from scratch using drag-and-drop widgets. Include visuals for clicks, conversions, spend, device type, audience demographics, and viewable impressions. Clarify raw metrics with data visualization software so campaigns tell a clear, strategic story.
Absolutely. AgencyAnalytics supports scheduled report delivery so Basis Standalone DSP insights go out on autopilot—no manual exports or repetitive data updates needed. Teams gain back time and can focus on launching, testing, and optimizing campaigns.
Agencies should focus on core DSP performance data: clicks, impressions, spend, conversions, CTR, CPC, CPA, viewable impressions, video starts/completions, and demographic breakdowns by country, region, and city. These metrics surface budget pacing, campaign reach, engagement, and conversion trends.
With white label client reporting, agencies embed custom logos, color schemes, layout styles, and branded domains into dashboards and reports. Whether your client views a live dashboard or receives a scheduled report, the presentation consistently aligns with your agency identity.
By setting up individual dashboards per client and granting access via client portals, agencies centralize data and simplify reporting. This setup avoids repetitive report management and allows teams to focus on campaign insights rather than logistics.