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IntegrationsBasis Standalone DSP

Basis Standalone DSP Reporting Tool

Informative Basis Standalone DSP dashboards and reports to engage your clients.
A screenshot of the Basis Standalone DSP integration on AgencyAnalytics

Bring Basis Standalone DSP data into focus

Transform complex metrics into clear, client-friendly reports that reveal what’s working and where to improve.

Performance Analytics

Monitor how well your Basis Standalone DSP campaigns are running and report to your clients

Hyperlocal Data

Track audiences by country, region, city, and audience segment

Cross-Device Tracking

Drill into device-based performance data with cross-device tracking

Automated Reports

Run and send reports on a cadence that suits both you and your clients - automatically

Customizable Dashboards & Reports

Beautiful, Informative Dashboards

Wow your clients with easy-to-understand dashboards and custom reports that combine Basis data with metrics from over 80 included data integrations.

Access customizable templates built with highly-visual graphs and charts. Bar charts, pie charts, line charts, tables, and more - include the visualization that suits the data so that your clients can absorb it at a glance and connect your efforts with their growth.

Screenshot of Custom Dashboard
Metrics Explorer

Explore All Available Centro DSP Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Audio Video Starts
    • Click CVR
    • Clicks
    • Companion Clicks
    • Companion CTC
    • Companion CTC Revenue
    • Companion Impressions
    • Complete View
    • Completion Rate
    • Conversions
    • CPA
    • CPC
    • CPM
    • CTC
    • CTC Revenue
    • CTR
    • Cvrm
    • Data Spend
    • Date
    • Ecpcv
    • Eligible Impressions
    • Impressions
    • Measured Impressions
    • Measured Rate
    • Media Spend
    • Quartile 1
    • Quartile 2
    • Quartile 3
    • Revenue
    • Spend
    • View CVR
    • Viewability Fee
    • Viewable Impressions
    • Viewable Rate
    • VTC
    • VTC Revenue
    Basis Standalone DSP reporting metrics
    dsp reporting metrics widget
    provide client access to reports and dashboard

    Track Local Demographics

    Break your clients' Basis Standalone DSP reports down by demographics - Country, Region, City, and Audience Segment - to get granular data on how your campaigns are performing granularly.

    Basis Standalone DSP reporting metrics

    Optimize Your Ads

    Device Tracking

    Monitor how people are interacting with your Basis Standalone DSP campaigns, broken down by device. Make informed decisions on how to optimize your ads by device so that you can get the best results possible

    dsp reporting metrics widget

    Live Data

    On-Demand Client Dashboards

    Give your clients 24/7 access to the dashboards they need, so they can indulge in data when they need it - even while they're burning the midnight oil. Easy logins mean your clients can consume their data without delay and without needing to contact you.

    provide client access to reports and dashboard

    Paul Morris

    Superb Digital

    AgencyAnalyticshasbeenagame-changer.It’simprovedeveryaspectofthebusiness,notjustreporting.Lesstimespentonreportinghasmadeusmorescalableaswecantakeonmoreclients.

    Add your branding and logos to your dashboards and reports so everything looks like it's coming straight from your agency. Tell your clients you developed your own in-house reporting system - we'll keep the secret! They'll just enjoy the professional look and experience.

    A graphic showing white label options

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

    No more digging through DSP reports or tracking down metrics. AI-powered insights surface pacing issues, budget shifts, and performance trends—so you can act fast and lead with clarity.

    Stop reacting to data. Guide the strategy to focus on what happens next.

    Unlock powerful AI insights for real-time marketing decisions. AgencyAnalytics' AI reporting tools instantly elevate your client dashboards and reports.
    Graham Lumley

    Graham Lumley

    Blackhawk Digital Marketing

    We’vetriedseveralreportingplatformsformarketingagencies,andAgencyAnalyticsis,withoutadoubt,thebestwe’vefound.

    FAQs About Basis Standalone DSP Reporting for Marketing Agencies

    Media campaigns thrive on speed and precision. These FAQs guide agencies in surfacing DSP performance, branding reports, automating workflows, and scaling insights across accounts.

    Creating a custom Basis Standalone DSP dashboard is easy with AgencyAnalytics. Start with the Basis Standalone DSP dashboard template or build one from scratch using drag-and-drop widgets. Include visuals for clicks, conversions, spend, device type, audience demographics, and viewable impressions. Clarify raw metrics with data visualization software so campaigns tell a clear, strategic story.

    Absolutely. AgencyAnalytics supports scheduled report delivery so Basis Standalone DSP insights go out on autopilot—no manual exports or repetitive data updates needed. Teams gain back time and can focus on launching, testing, and optimizing campaigns.

    Agencies should focus on core DSP performance data: clicks, impressions, spend, conversions, CTR, CPC, CPA, viewable impressions, video starts/completions, and demographic breakdowns by country, region, and city. These metrics surface budget pacing, campaign reach, engagement, and conversion trends.

    With white label client reporting, agencies embed custom logos, color schemes, layout styles, and branded domains into dashboards and reports. Whether your client views a live dashboard or receives a scheduled report, the presentation consistently aligns with your agency identity.

    By setting up individual dashboards per client and granting access via client portals, agencies centralize data and simplify reporting. This setup avoids repetitive report management and allows teams to focus on campaign insights rather than logistics.

    Everything your agency needs

    Automated Reports

    Automated Reports

    Build and schedule reports in seconds. Save time with a streamlined reporting process.
    White Label Dashboard

    White Label Dashboard

    Add your agency’s branding across the dashboard, reports and mobile app.
    Client Staff Access

    Client & Staff Access

    Give your clients and staff their own login and customize what they can see.
    Connect Your Data

    Connect Your Data

    Integrate all your SEO, PPC, social, email and call tracking services.
    AI-Powered

    AI Powered

    Ask AI to turn client data into actionable insights.
    Goal & Budget Tracking

    Goal & Budget Tracking

    Track goals and budgets to highlight progress and prove your agency’s value.

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