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TemplatesLocal SEO Dashboard

Local SEO Dashboard for Visibility Tracking and Client Reporting

Eliminate guesswork in local SEO performance. Track keyword rankings, review insights, and Google Business Profile metrics in a Local SEO Dashboard built for clarity, transparency, and trust. Boost efficiency, drive better results, and ensure campaigns achieve maximum ROI.
Local SEO Dashboard Template Example

Customizable Local SEO Dashboard for Smarter Local Search Insights

A white label Local SEO dashboard consolidates essential metrics, making it easier to track search visibility, customer reviews, and local citations. Customize widgets, white label dashboards, and highlight the KPIs that matter most to your clients—all in a visually compelling format.

Replace time-consuming reports with live insights that show how location-specific strategies are performing. Spend less time compiling data and more time improving map pack rankings, managing reviews, and identifying areas for growth.

Local SEO dashboard drag and drop customizing

Robyn Pigott

Eleventy7 Marketing

IlovealltheMANYintegrationsthatareconstantlybeingadded,scheduledreporting,dashboards,&theirawesomesupportteam!IsendSEOreportstomyclients,ANDIcanevensendasampleSEOreporttopotentialclients.Iamincrediblyimpressedwiththeregularupdatesandnewintegrations.

Easily Report on Your Client’s Local SEO Performance

Custom Local SEO Dashboards as Unique as Your Agency

Streamline Every Tool in One Place

Instantly Access All Your Clients’ Local SEO Data

Maximize your agency’s precious billable hours. Consolidate insights from 80+ integrations into a single, unified local SEO dashboard. Save time on manual data pulls and focus on delivering results that matter.

View insights from top local SEO platforms, including Google Business Profile, Birdeye, Synup, BrightLocal, and more. Streamline the entire reporting process and present data in a visual, intuitive format.

An example of the available marketing platform integrations AgencyAnalytics offers to connect your clients' marketing data
Make It Truly Yours

White Label Your Local SEO Dashboards

Reinforce your agency’s identity while delivering clear, data-driven insights. Include your logo, colors, and style on every local SEO reporting template or dashboard–all in a few clicks!

Deliver comprehensive reports and dashboards that reflect your agency, not a third-party tool. Ensure a seamless brand experience that provides value, elevates your credibility, and strengthens client relationships.

Add Your Own Branding To Your Customizable SEO Reporting Software
Unique Data Points

Provide Granular Insights With Custom Metrics

Create monthly SEO reports that align with your client’s unique objectives. Use the custom metrics feature to easily blend data points across 80+ integrations. That way, you’ll go a step above surface-level data, showing clients you’re fully invested in their success.

Present tailored insights that matter. Invest in a tool that provides an added level of flexibility, enabling your agency to share a comprehensive report or dashboard each time.

GBP dashboard custom metrics
Everything In One Place

Monitor All of Your Clients at a Glance

An account-level dashboard consolidates key metrics and data from various client campaigns into central view. Easily monitor performance, identify trends, and make data-driven decisions.

Help your internal teams stay agile and efficient. Quickly highlight issues, optimize campaigns, and ensure all client accounts have enough visibility.

GBP multi campaign dashboard
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Customer Support is Our Top Priority

Need help? We’ve got you covered, 24/5. Our live chat support is always ready to assist, with lightning-fast response times and exceptional service. Don’t take our word for it–our customers have consistently rated their satisfaction levels above 95%!

Whether you’re tweaking a dashboard or adjusting configurations, we’re here to answer your questions. You care about your client’s success. We care about yours. 

Best in Class Customer Support for Marketing Agencies
Report Smarter. Not Harder.

Streamline Reporting and Focus On What Matters

No more manual data compilation. Instead, use a local SEO dashboard to make reporting easier, faster, and more efficient. Reclaim billable time and improve operational efficiency–all with one tool.

Gain a comprehensive understanding of local search engine optimization performance without the hassle. Create custom dashboards that reflect your client’s needs–add comments, adjust reporting summaries, and more. 

Optimize your agency’s processes with a single reporting tool. Streamline client onboarding, clone existing dashboards, and even use pre-built local SEO report templates for maximum efficiency.

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Website Click

10 Sections To Include in a Local SEO Dashboard

Local search rankings measure how prominently your client’s business appears in organic search results for location-sensitive keywords. By monitoring this metric, agencies ensure a client’s business stays competitive and visible in the local search space.

A high ranking means that potential customers are more likely to find your client’s business when using relevant local search terms. On the other hand, low rankings suggest that improvements are needed, such as choosing more relevant keywords or enhancing their Google Business Profile.

SEO Competitor Report Example

Build automated local SEO dashboards that deliver results

Save time and impress clients with a powerful, results-driven dashboard template. Access the free local SEO dashboard template today!

Try these client reporting features for marketing agencies

In addition to tracking visibility, it's essential to understand how views convert into actions. By monitoring phone calls received from Google Business Profile, you’ll know exactly how many potential customers reach out after seeing your client’s listing.

This lead generation metric reflects the effectiveness of your client’s local SEO strategy and helps gauge overall user engagement.

When calls are high, it means that your client’s listing is converting visibility into real-world inquiries. It shows heightened interest, which may increase foot traffic to their physical business location.

Low call numbers, however, suggest the need for improvements, like updating contact details or adding more compelling calls-to-action.

Local SEO dashboard calls metrics

FAQs About Custom Local SEO Dashboards

Still have questions about how to create and use custom Local SEO Dashboards? Don’t worry, we’ve got you covered.

A Local SEO Dashboard is a reporting tool that consolidates SEO metrics from multiple sources—like Google Search Console, Google Analytics, and call tracking software—into a single interface. It helps marketing agencies measure how local businesses perform across business listings, search engines, and the local pack.

To create a white label Local SEO Dashboard, connect your client’s data sources to a platform like AgencyAnalytics, select a layout or start from a local SEO report template, and apply your agency’s branding. On select plans, manage local SEO campaigns across multiple locations with a fully branded reporting interface.

Track metrics such as local organic traffic, impressions, click-through rates, and top search queries. Use data from Google Analytics organic search and Google Search Console to understand how much traffic comes from SEO efforts—and which search terms are driving visibility in local SEO campaigns.

The dashboard centralizes all local SEO reporting in one place, giving clients a clear view of their SEO campaign performance. Whether they want to monitor individual business locations or assess a broad local SEO strategy, the dashboard delivers clear, actionable insights to support ongoing marketing strategies.

A Local SEO Dashboard helps SEO agencies identify what’s working in their local SEO efforts and where to optimize. It tracks engagement across business listings, uncovers gaps in visibility, and supports data-driven adjustments that drive results in local search—and ultimately, stronger SEO campaigns.

Yes. The built-in Local SEO Dashboard is a great starting point, but it can be fully customized to align with each client’s local SEO campaign goals. Add widgets for Google Business Profile insights, Google Maps data, local listings, and tracking metrics from Google Analytics—including user behavior across marketing channels. Tailor the layout to showcase online visibility and provide actionable insights that give your clients (and your agency) a competitive edge in the local market.

Popular dashboards include the SEO reporting dashboard for tracking SEO performance, the social media analytics dashboards for measuring social media impact, and the PPC dashboards for PPC campaign reporting. Agencies also use the digital marketing dashboard to provide digital marketing overviews and the website analytics dashboards to review web analytics metrics.

Kim Walker, Founder

Shop Marketing Pros

TheonlyregretwehaveaboutswitchingtoAgencyAnalyticsisnotdoingitsooner.Ithassavedusanincredibleamountoftimeandmakesuslookpolishedandprofessional.

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