Local SEO Dashboard

What is a Local SEO Dashboard?

A local SEO dashboard is a fully customizable reporting tool that helps agencies track metrics related to local search performance. It simplifies reporting by combining essential data points such as local search rankings, Google Business Profile insights, citation accuracy, and review tracking.

It’s more than a data-tracking system. With the white label feature, infusing your agency’s logo, unique colors, and custom cover page is a breeze. That way, the reporting experience goes beyond actionable insights–it becomes a branding touchpoint that clients become familiar with.

Present clients with a cohesive view of their local SEO campaign performance. Quickly analyze performance trends, identify areas for optimization, and refine strategies based on real-time data. 

Why Your Agency Needs a Local SEO Dashboard

A local SEO dashboard provides your clients with a tailored reporting experience right from the get-go. By fully customizing the interface, you’ll present local SEO metrics that align with their unique goals–all in a sleek, professional format. 

Help clients see the value of your work, all without confusing spreadsheets or overwhelming reports. From local search rankings to Google Business Profile insights, this tool provides all the data you need. Reinvest your reclaimed billable time into what matters most–creating high-level strategies and building solid agency-client relationships. 

Customizable, visually intuitive, and data-driven, this local SEO dashboard transforms reporting into a streamlined process. It’s more than a dashboard–it’s a system that reflects the expertise and creativity your agency brings to the table.

11 Sections To Include in a Local SEO Dashboard

Build an effective local SEO dashboard by focusing on the metrics that matter most to your clients. By organizing data into clear sections (like the ones below), your agency will deliver insights that provide the most value.

1. Impressions

Google Business Profile impressions show how often your client’s listing appears in local search results. This metric helps agencies gauge online search visibility, which could result in more traction and local organic traffic for your clients. 

A high number of Google Business Profile impressions is a good sign. It means your client’s business frequently appears when potential customers search for relevant terms. On the other hand, a low number of impressions suggests that optimization efforts may be needed. This may include improving keyword targeting or enhancing their Google Business Profile (e.g., adding more pictures).

2. Clicks

Clicks show how often users visit a client’s website via their Google Business Profile.

It’s a step above passive viewing, which helps agencies assess whether a client’s listing is actually translating to local search traffic. 

A high number of clicks means your client’s content is generating interest, which could lead to more concrete actions. To address a low click rate, consider using more local-specific search terms, adding descriptions to business listings, or refining the overall local search strategy.  

3. Calls

In addition to tracking visibility, it's essential to understand how views convert into actions. By monitoring phone calls received from Google Business Profile, you’ll know exactly how many potential customers reach out after seeing your client’s listing. 

This lead generation metric reflects the effectiveness of your client’s local SEO strategy and helps gauge overall user engagement.

When calls are high, it means that your client’s listing is converting visibility into real-world inquiries. It shows heightened interest, which may increase foot traffic to their physical business location.

Low call numbers, however, suggest the need for improvements, like updating contact details or adding more compelling calls-to-action.

4. Sessions

Sessions measure the total number of visits to a client’s website within a specific timeframe. This metric gives agencies a clear view of overall site engagement, helping agencies track how well local SEO efforts translate into user activity.

Monitoring sessions help agencies understand whether a client’s website is getting enough visibility. To fix a low number of sessions, consider addressing any technical SEO issues (if any exist) or acquiring more local backlinks to boost organic traffic. 

5. Conversions

Conversions represent the number of users who complete a desired action on your client’s website, such as filling out a form, making a purchase, or calling the business. This metric demonstrates the value of your agency’s services—it shows whether your client’s local SEO campaigns yield tangible business results.

To fix a low number of conversions, address any bottlenecks in the customer journey (e.g., shortening a sign-up form that has too many fields). It’s also worth improving content on local landing pages and ensuring call-to-actions are easy to find.

6. Reviews

Reviews track customer feedback on various platforms (like Google or Yelp), providing valuable insights into satisfaction and trust. These reviews directly impact local SEO keyword rankings and may significantly influence your client’s business reputation.

Provide direct links to your client's website and social media pages, making it easy for customers to share their experiences. Engaging with reviews–both positive and negative–shows responsiveness on your client’s part and builds trust. 

7. Local Search Rankings

Local search rankings measure how prominently your client’s business appears in organic search results for location-sensitive keywords. By monitoring this metric, agencies ensure a client’s business stays competitive and visible in the local search space.

A high ranking means that potential customers are more likely to find your client’s business when using relevant local search terms. On the other hand, low rankings suggest that improvements are needed, such as choosing more relevant keywords or enhancing their Google Business Profile.

8. New Links

New links are external websites linking to your client’s site, which boosts domain authority and enhances search performance. This metric allows agencies to refine local SEO strategies, consistently acquire authoritative links, and improve overall rankings. 

A high number of new links shows that your client’s business is gaining credibility, which can positively impact local search rankings and visibility. If this number is low, it may indicate the need for stronger outreach efforts (e.g., partnering with local businesses for joint promotions).

9. Citations

Citations refer to online mentions of a local business across various websites, directories, or platforms. Monitoring this insight helps agencies track both the number and quality of mentions, ensuring the client maintains a strong online presence.

A high number of local citations reflects a well-established online presence, which often boosts visibility on search engine results pages. Conversely, low citation numbers may harm local SEO performance, indicating a need for better directory management and data consistency.

10. Name, Address, and Phone Number (NAP) Errors

NAP errors refer to inconsistencies in a business's Name, Address, and Phone Number (NAP) across different online platforms. Inconsistent NAP data makes it harder for search engines to verify a business's information, leading to lower credibility in local search results.

Reporting on NAP errors helps agencies track and correct these inconsistencies, ensuring accurate information across all platforms. This reduces the risk of ranking penalties, which reaffirms your role in maintaining a client’s online reputation.

11. Goal Tracking 

After creating local SEO campaigns, it’s time to track the results. No need to toggle between platforms or create complex spreadsheets–use the goal-tracking feature in AgencyAnalytics instead. Through visual progress tracking, you’ll have real-time local SEO insights right at your fingertips. At a glance, clients will know whether they’re on track to meet their targets, which gives them enough advance notice to plan ahead.  

Whether it’s acquiring a specific number of customer reviews or meeting a quarterly lead gen goal, use this feature to ensure things are progressing as they should. 

Setting KPIs means aligning your agency’s efforts with client expectations. For best results, focus on clear, relevant metrics that drive results and maintain transparency. Here are a few best practices to consider:

• Develop goals that are tied to business outcomes (not just vanity metrics).

• Ensure KPIs are measurable with reliable data sources.

• Regularly review and adjust goals based on campaign performance.

Streamline Reporting With Local SEO Dashboards. Focus on What Matters.

No more manual data compilation. Instead, use a local SEO dashboard to make reporting easier, faster, and more efficient. Reclaim billable time and improve operational efficiency–all with one tool.

Present data in an intuitive and easy-to-read format that clients will easily understand. And if a bit of customization is needed, no problem! Use the drag-and-drop feature to shift things around, toggle with widgets, and swap data visualizations. Even include local SEO audit insights from built-in integrations like RankTracker and Google Search Console!

In a few clicks, export your dashboard as a downloadable local SEO report (if that’s what your client prefers). Alternatively, use a pre-built local SEO report template right from the start–you’ve got options!

This automated reporting platform does more than save time–it also grows with your agency. With seamless access to 80+ integrations, this tool was built to handle an increasing volume of data. 

To speed up the reporting process even more, check out the 11-second Smart Dashboard feature. Watch as your client’s unique metrics populate into a beautiful, customizable dashboard–just like that! 

Invest in a system that does the heavy lifting for you. That way, you’ll have more hours to ensure timely client communications and deliver top-notch local SEO reports.

Used AgencyAnalytics for many years without complaint. Constantly improving their offering and therefore my offering to my clients. The price point is excellent for my marketplace. AgencyAnalytics is an integral part of Deepblue-digital and the SEO we offer. Perfect for keeping your SEO client up to date with work performed.

Jason Cook

Deepblue-digital