Facebook Ads Reporting Tool

Bring Facebook Ads data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Monitor Facebook Ads Performance
Track conversion metrics based on campaign, ad set, and ad name
Detailed Campaign Metrics
Analyze click-through-rate, impressions, cost per month, and more
Audience Demographics
View audience breakdown by age, gender and location
Proof of Your Agency’s ROI
Demonstrate your value in an intuitive Facebook Ads report highlighting ROI
Track Facebook Ad Campaign Performance
No more digging through Meta Ads Manager or downloading spreadsheets to analyze performance. With this Facebook Ads reporting tool, easily track Facebook Ads impressions, clicks, conversions, and cost at a granular level.
Use the Facebook Ads reporting software to automatically pull granular metrics like custom conversions and clearly show the ROI of your clients' Facebook ad campaigns performance.
Explore All Available Facebook Ads Metrics
- 20s Phone Calls
- 60s Phone Calls
- Achievement Unlocked
- Activate App
- Add Payment Info
- Add To Cart
- Add To Cart Conversion Value
- Add To Cart Conversion Value Currency
- Add To Wishlist
- Amount Spent
- Amount Spent Currency
- App Engagements
- App Installs
- App Stories
- App Uses
- Appointments Scheduled
- Avg CPC
- Avg CPC Currency
- Block Messaging Connections
- Callback Requests Submitted
- Checkins
- Checkout Initiated
- Clicks
- Contact Conversion Value
- Contact Conversion Value Currency
- Contacts
- Content Views Conversion Value
- Content Views Conversion Value Currency
- Conversions
- Cost Per Achievement Unlocked
- Cost Per Achievement Unlocked Currency
- Cost Per Activate App
- Cost Per Activate App Currency
- Cost Per Add Payment Info
- Cost Per Add Payment Info Currency
- Cost Per Add To Cart
- Cost Per Add To Cart Currency
- Cost Per Add To Wishlist
- Cost Per Add To Wishlist Currency
- Cost Per App Engagements
- Cost Per App Engagements Currency
- Cost Per App Installs
- Cost Per App Installs Currency
- Cost Per App Stories
- Cost Per App Stories Currency
- Cost Per App Uses
- Cost Per App Uses Currency
- Cost Per Checkout Initiated
- Cost Per Checkout Initiated Currency
- Cost Per Contact
- Cost Per Contact Currency
- Cost Per Conversion
- Cost Per Conversion Currency
- Cost Per Credit Spends
- Cost Per Credit Spends Currency
- Cost Per Custom Events
- Cost Per Custom Events Currency
- Cost Per Customize Product
- Cost Per Customize Product Currency
- Cost Per Donation
- Cost Per Donation Currency
- Cost Per Estimated Ad Recallers
- Cost Per Estimated Ad Recallers Currency
- Cost Per Event Responses
- Cost Per Event Responses Currency
- Cost Per Find Location
- Cost Per Find Location Currency
- Cost Per Flow Complete
- Cost Per Flow Complete Currency
- Cost Per Game Plays
- Cost Per Game Plays Currency
- Cost Per Landing Page Views
- Cost Per Landing Page Views Currency
- Cost Per Lead
- Cost Per Lead Currency
- Cost Per Levels Achieved
- Cost Per Levels Achieved Currency
- Cost Per Link Click
- Cost Per Link Click Currency
- Cost Per Messaging Conversation Started
- Cost Per Messaging Conversation Started Currency
- Cost Per Mobile App D2 Retentions
- Cost Per Mobile App D2 Retentions Currency
- Cost Per Mobile App D7 Retentions
- Cost Per Mobile App D7 Retentions Currency
- Cost Per New Messaging Connections
- Cost Per New Messaging Connections Currency
- Cost Per Offline Conversion Others
- Cost Per Offline Conversion Others Currency
- Cost Per Outbound Clicks
- Cost Per Outbound Clicks Currency
- Cost Per Page Engagements
- Cost Per Page Engagements Currency
- Cost Per Page Like
- Cost Per Page Like Currency
- Cost Per Post Engagements
- Cost Per Post Engagements Currency
- Cost Per Post Reaction
- Cost Per Post Reaction Currency
- Cost Per Purchases
- Cost Per Purchases Currency
- Cost Per Ratings Submitted
- Cost Per Ratings Submitted Currency
- Cost Per Registrations Completed
- Cost Per Registrations Completed Currency
- Cost Per Schedule
- Cost Per Schedule Currency
- Cost Per Searches
- Cost Per Searches Currency
- Cost Per Start Trial
- Cost Per Start Trial Currency
- Cost Per Submit Application
- Cost Per Submit Application Currency
- Cost Per Subscription
- Cost Per Subscription Currency
- Cost Per Three Second Video Views
- Cost Per Three Second Video Views Currency
- Cost Per Thru Plays
- Cost Per Thru Plays Currency
- Cost Per Tutorials Completed
- Cost Per Tutorials Completed Currency
- Cost Per Two Second Continuous Video Views
- Cost Per Two Second Continuous Video Views Currency
- Cost Per Unique Achievement Unlocked
- Cost Per Unique Achievement Unlocked Currency
- Cost Per Unique Activate App
- Cost Per Unique Activate App Currency
- Cost Per Unique Add Payment Info
- Cost Per Unique Add Payment Info Currency
- Cost Per Unique Add To Cart
- Cost Per Unique Add To Cart Currency
- Cost Per Unique Add To Wishlist
- Cost Per Unique Add To Wishlist Currency
- Cost Per Unique Checkout Initiated
- Cost Per Unique Checkout Initiated Currency
- Cost Per Unique Clicks
- Cost Per Unique Clicks Currency
- Cost Per Unique Credit Spends
- Cost Per Unique Credit Spends Currency
- Cost Per Unique Landing Page Views
- Cost Per Unique Landing Page Views Currency
- Cost Per Unique Levels Achieved
- Cost Per Unique Levels Achieved Currency
- Cost Per Unique Link Click
- Cost Per Unique Link Click Currency
- Cost Per Unique Mobile App D2 Retentions
- Cost Per Unique Mobile App D2 Retentions Currency
- Cost Per Unique Mobile App D7 Retentions
- Cost Per Unique Mobile App D7 Retentions Currency
- Cost Per Unique Outbound Clicks
- Cost Per Unique Outbound Clicks Currency
- Cost Per Unique Purchases
- Cost Per Unique Purchases Currency
- Cost Per Unique Ratings Submitted
- Cost Per Unique Ratings Submitted Currency
- Cost Per Unique Registrations Completed
- Cost Per Unique Registrations Completed Currency
- Cost Per Unique Searches
- Cost Per Unique Searches Currency
- Cost Per Unique Tutorials Completed
- Cost Per Unique Tutorials Completed Currency
- Cost Per Unique View Contents
- Cost Per Unique View Contents Currency
- Cost Per View Contents
- Cost Per View Contents Currency
- CPM
- CPM Currency
- Cpp
- Cpp Currency
- Credit Spends
- CTR
- Custom Events
- Customize Product Conversion Value
- Customize Product Conversion Value Currency
- Date
- Desktop App Installs
- Donate Conversion Value
- Donate Conversion Value Currency
- Donations
- Estimated Ad Recall Rates
- Estimated Ad Recallers
- Estimated Call Confirmation Clicks
- Event Responses
- Events
- Facebook Donate Conversion Value
- Facebook Donate Conversion Value Currency
- Facebook Donations
- Field Status
- Find Location Mobile App
- Find Location Mobile App Value
- Find Location Mobile App Value Currency
- Find Location Offline
- Find Location Offline Value
- Find Location Offline Value Currency
- Find Location Total
- Find Location Total Value
- Find Location Total Value Currency
- Find Location Website
- Find Location Website Value
- Find Location Website Value Currency
- Flow Complete
- Frequency
- Game Plays
- Impressions
- Instant Experience Clicks To Open
- Instant Experience Clicks To Start
- Instant Experience Outbound Clicks
- Instant Experience View Percents
- Instant Experience View Times
- Landing Page Views
- Leads
- Leads On Facebook
- Levels Achieved
- Link Clicks
- Link Clicks CTR
- Messaging Conversation Started
- Messenger Calls Placed
- Meta Content Views
- Meta Content Views Currency
- Mobile App Appointments Scheduled
- Mobile App Contact Conversion Value
- Mobile App Contact Conversion Value Currency
- Mobile App Contacts
- Mobile App Content Views
- Mobile App Content Views Conversion Value
- Mobile App Content Views Conversion Value Currency
- Mobile App Content Views Currency
- Mobile App Customize Product Conversion Value
- Mobile App Customize Product Conversion Value Currency
- Mobile App D2 Retentions
- Mobile App D7 Retentions
- Mobile App Donate Conversion Value
- Mobile App Donate Conversion Value Currency
- Mobile App Donations
- Mobile App Installs
- Mobile App Products Customized
- Mobile App Purchases Roas
- Mobile App Schedule Conversion Value
- Mobile App Schedule Conversion Value Currency
- Mobile Purchases
- Mobile Purchases Conversion Value
- Mobile Purchases Conversion Value Currency
- New Messaging Connections
- Offline Appointments Scheduled
- Offline Content Views
- Offline Content Views Conversion Value
- Offline Content Views Conversion Value Currency
- Offline Content Views Currency
- Offline Conversion Others
- Offline Customize Product Conversion Value
- Offline Customize Product Conversion Value Currency
- Offline Donate Conversion Value
- Offline Donate Conversion Value Currency
- Offline Donations
- Offline Leads
- Offline Products Customized
- Offline Purchases
- Offline Purchases Conversion Value
- Offline Purchases Conversion Value Currency
- Offline Schedule Conversion Value
- Offline Schedule Conversion Value Currency
- Offline Start Trial Conversion Value
- Offline Start Trial Conversion Value Currency
- Offline Trials Started
- On Facebook Purchase Conversion Value
- On Facebook Purchase Conversion Value Currency
- On Facebook Purchases
- Outbound Clicks
- Outbound Clicks CTR
- Page Engagements
- Page Likes
- Phone Calls Placed
- Photo Views
- Post Comments
- Post Engagements
- Post Reactions
- Post Saves
- Post Shares
- Products Customized
- Purchases
- Purchases Conversion Value
- Purchases Conversion Value Currency
- Purchases Roas
- Ratings Submitted
- Reach
- Registrations Completed
- Schedule Conversion Value
- Schedule Conversion Value Currency
- Searches
- Start Trial Conversion Value
- Start Trial Conversion Value Currency
- Submit Application
- Submit Application Conversion Value
- Submit Application Conversion Value Currency
- Submit Application Mobile App
- Submit Application Mobile App Conversion Value
- Submit Application Mobile App Conversion Value Currency
- Submit Application Offline
- Submit Application Offline Conversion Value
- Submit Application Offline Conversion Value Currency
- Submit Application On Facebook
- Submit Application On Facebook Conversion Value
- Submit Application On Facebook Conversion Value Currency
- Submit Application Website
- Submit Application Website Conversion Value
- Submit Application Website Conversion Value Currency
- Subscription Values
- Subscription Values Currency
- Subscription Values Mobile App
- Subscription Values Mobile App Currency
- Subscription Values Offline
- Subscription Values Offline Currency
- Subscription Values Website
- Subscription Values Website Currency
- Subscriptions
- Subscriptions Mobile App
- Subscriptions Offline
- Subscriptions Website
- Three Second Video Views
- Thru Plays
- Trial Started
- Tutorials Completed
- Two Second Continuous Video Views
- Unique Achievement Unlocked
- Unique Activate App
- Unique Add Payment Info
- Unique Add To Cart
- Unique Add To Wishlist
- Unique Checkout Initiated
- Unique Clicks All
- Unique Credit Spends
- Unique CTR
- Unique CTR All
- Unique Landing Page Views
- Unique Levels Achieved
- Unique Link Clicks
- Unique Mobile App D2 Retentions
- Unique Mobile App D7 Retentions
- Unique Outbound Clicks
- Unique Outbound Clicks CTR
- Unique Purchases
- Unique Ratings Submitted
- Unique Registrations Completed
- Unique Searches
- Unique Tutorials Completed
- Unique Two Second Continuous Video Views
- Unique View Contents
- Video Average Watch Time
- Video Plays
- Video Watches 100
- Video Watches 25
- Video Watches 50
- Video Watches 75
- Video Watches 95
- View Contents
- Website Appointments Scheduled
- Website Contact Conversion Value
- Website Contact Conversion Value Currency
- Website Contacts
- Website Content Views
- Website Content Views Conversion Value
- Website Content Views Conversion Value Currency
- Website Content Views Currency
- Website Customize Product Conversion Value
- Website Customize Product Conversion Value Currency
- Website Donate Conversion Value
- Website Donate Conversion Value Currency
- Website Donations
- Website Leads
- Website Products Customized
- Website Purchases
- Website Purchases Conversion Value
- Website Purchases Conversion Value Currency
- Website Purchases Roas
- Website Registrations Completed
- Website Schedule Conversion Value
- Website Schedule Conversion Value Currency
- Website Start Trial Conversion Value
- Website Start Trial Conversion Value Currency
- Website Trials Started




Just the Right Amount of Data
Intuitive Facebook Ads Reporting
Boost your agency's success by accessing up-to-date KPIs on all your clients' Facebook campaigns. This Facebook Ads reporting tool was built specifically for marketing agencies. Effortlessly track Facebook Ads performance for multiple clients, and even schedule reports in advance.
Personalize each Facebook Ads report or live Facebook Ads dashboard to show clients important metrics. Alternatively, create a custom PPC dashboard to highlight results across multiple social media marketing and paid advertising platforms.
With white labeled reports and dashboards, digital marketers can present Facebook Ads data under their own branding, maintaining a professional image at all times. Showcase your client's Facebook ad campaigns in the best light possible.

Fine tune your strategy with audience insights
Detailed Audience & Demographic Reports
Deliver more effective Facebook Ads and increase engagement by gaining a deeper understanding of your client's target audience.
Leverage Facebook Ads reporting tools to understand gender, location, and age data across a variety of ad campaigns. This helps any Ads Manager create Facebook campaigns, identify the best Facebook Ads, track relevant metrics and improve overall Facebook marketing strategies.
Choose from pre-made templates or create customizable reports in just a few clicks. Highlight paid campaigns and online advertising efforts with ease.

Prominent Focus on ROI Based Facebook Ads campaign data
Clearly Demonstrate Your ROI
The Facebook Ads automated reporting platform is designed to prominently feature your agency's ROI-based metrics, such as cost per conversion, conversion counts, conversion value, and more.
No need to manually log into Facebook Ads manager each time. Automatically retrieve Facebook Ads conversion data so clients understand how your agency is making an impact. Access the top features of the Facebook Ads reporting tool and much more.

Analyze Client Performance Across Platforms
Cross-Channel Performance Comparisons
Intuitive graphs break down clicks, impressions, cost, and conversion rate across each Meta platform and other social or digital marketing campaigns. Quickly evaluate cross channel efforts, such as ad spend and other marketing data, from multiple data sources and marketing channels (like Facebook and Instagram).
Evaluate which platforms perform best. Use historical data and up-to-date insights to adjust your clients’ marketing budget and improve their important key performance indicators.



FAQs About Facebook Ads Reporting for Marketing Agencies
Still have questions about Facebook Ads reporting? You’re in the right place. Get direct, expert answers tailored to agencies running multi-client paid social campaigns.
Agencies should prioritize metrics like clicks, impressions, CTR, average CPC, conversion volume, cost per conversion (CPA), and total ad spend. Monitor conversion performance at the campaign, ad set, and ad level; and include demographic insights—age, gender, and location—to refine targeting strategy.
Yes. Agencies automate Facebook Ads reporting by scheduling reports that update automatically with up-to-date campaign data. This removes the tedious process of manual exporting from Ads Manager and delivers fresh performance insights to clients on a regular cadence.
Agencies white label Facebook Ads reports on select plans by customizing client portals and report templates with their logo, brand colors, and custom URLs. With white-label branding, every dashboard and report reinforces agency brand authority.
To create a custom Facebook Ads report, agencies select key metrics and arrange them using visual widgets. Reports can also draw on data from 80 other platforms, include custom commentary, automated goal tracking, and advanced data visualizations. This creates structured, client-specific reporting that aligns with the overarching marketing strategy.
Agencies report on Facebook Ads data across multiple clients by establishing standardized report and dashboard templates that auto-populate with data for each Facebook Ads account. Templates can easily be duplicated across campaigns, ensuring consistency, saving setup time, and enabling teams to scale reporting without increasing workload.
Yes. With our marketing reporting tool you merge Facebook Ads and Facebook (organic) data into a unified report. Marketing teams use this analytics tool to pull Facebook data and Facebook Ads metrics together—so users interact with one dashboard, not separate reports. This consolidation supports advanced analysis across multiple campaigns.
Absolutely. Advanced reporting capabilities make it easy to include Facebook Ads data alongside other PPC channels, such as Google Ads, TikTok Ads, and more, in one custom PPC reporting tool. Add custom widgets to pull in data from multiple campaigns, track spend, clicks, conversions, ad copy performance and more—enabling data‑driven decisions across the full ad portfolio.
It takes less than 30 minutes to build an insightful Facebook Ads report using ready-made templates, custom widgets, and AI data analysis. Once set up, the marketing reporting tool automatically updates your report with fresh Facebook data—so marketing teams track performance without repeating the same data collection work every month.
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