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IntegrationsFacebook Ads

Facebook Ads Reporting Tool

No more toggling between platforms. Track results and report on campaign performance with the Facebook Ads reporting tool built for marketing agencies. All from one centralized view.
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Facebook Ads Reporting Tool Dashboard Template Example

Bring Facebook Ads data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Monitor Facebook Ads Performance

Track conversion metrics based on campaign, ad set, and ad name

Detailed Campaign Metrics

Analyze click-through-rate, impressions, cost per month, and more

Audience Demographics

View audience breakdown by age, gender and location

Proof of Your Agency’s ROI

Demonstrate your value in an intuitive Facebook Ads report highlighting ROI

Monitor Clicks, Impressions and Conversions

Track Facebook Ad Campaign Performance

No more digging through Meta Ads Manager or downloading spreadsheets to analyze performance. With this Facebook Ads reporting tool, easily track Facebook Ads impressions, clicks, conversions, and cost at a granular level.

Use the Facebook Ads reporting software to automatically pull granular metrics like custom conversions and clearly show the ROI of your clients' Facebook ad campaigns performance.

Explore the Professional PPC Report Template
An illustration of the drag-and-drop Facebook Ads reporting software
Explore the Professional PPC Report Template
Metrics Explorer

Explore All Available Facebook Ads Metrics

Easily incorporate these top Facebook Ads metrics into client reports and dashboards
    • 20s Phone Calls
    • 60s Phone Calls
    • Achievement Unlocked
    • Activate App
    • Add Payment Info
    • Add To Cart
    • Add To Cart Conversion Value
    • Add To Cart Conversion Value Currency
    • Add To Wishlist
    • Amount Spent
    • Amount Spent Currency
    • App Engagements
    • App Installs
    • App Stories
    • App Uses
    • Appointments Scheduled
    • Avg CPC
    • Avg CPC Currency
    • Block Messaging Connections
    • Callback Requests Submitted
    • Checkins
    • Checkout Initiated
    • Clicks
    • Contact Conversion Value
    • Contact Conversion Value Currency
    • Contacts
    • Content Views Conversion Value
    • Content Views Conversion Value Currency
    • Conversions
    • Cost Per Achievement Unlocked
    • Cost Per Achievement Unlocked Currency
    • Cost Per Activate App
    • Cost Per Activate App Currency
    • Cost Per Add Payment Info
    • Cost Per Add Payment Info Currency
    • Cost Per Add To Cart
    • Cost Per Add To Cart Currency
    • Cost Per Add To Wishlist
    • Cost Per Add To Wishlist Currency
    • Cost Per App Engagements
    • Cost Per App Engagements Currency
    • Cost Per App Installs
    • Cost Per App Installs Currency
    • Cost Per App Stories
    • Cost Per App Stories Currency
    • Cost Per App Uses
    • Cost Per App Uses Currency
    • Cost Per Checkout Initiated
    • Cost Per Checkout Initiated Currency
    • Cost Per Contact
    • Cost Per Contact Currency
    • Cost Per Conversion
    • Cost Per Conversion Currency
    • Cost Per Credit Spends
    • Cost Per Credit Spends Currency
    • Cost Per Custom Events
    • Cost Per Custom Events Currency
    • Cost Per Customize Product
    • Cost Per Customize Product Currency
    • Cost Per Donation
    • Cost Per Donation Currency
    • Cost Per Estimated Ad Recallers
    • Cost Per Estimated Ad Recallers Currency
    • Cost Per Event Responses
    • Cost Per Event Responses Currency
    • Cost Per Find Location
    • Cost Per Find Location Currency
    • Cost Per Flow Complete
    • Cost Per Flow Complete Currency
    • Cost Per Game Plays
    • Cost Per Game Plays Currency
    • Cost Per Landing Page Views
    • Cost Per Landing Page Views Currency
    • Cost Per Lead
    • Cost Per Lead Currency
    • Cost Per Levels Achieved
    • Cost Per Levels Achieved Currency
    • Cost Per Link Click
    • Cost Per Link Click Currency
    • Cost Per Messaging Conversation Started
    • Cost Per Messaging Conversation Started Currency
    • Cost Per Mobile App D2 Retentions
    • Cost Per Mobile App D2 Retentions Currency
    • Cost Per Mobile App D7 Retentions
    • Cost Per Mobile App D7 Retentions Currency
    • Cost Per New Messaging Connections
    • Cost Per New Messaging Connections Currency
    • Cost Per Offline Conversion Others
    • Cost Per Offline Conversion Others Currency
    • Cost Per Outbound Clicks
    • Cost Per Outbound Clicks Currency
    • Cost Per Page Engagements
    • Cost Per Page Engagements Currency
    • Cost Per Page Like
    • Cost Per Page Like Currency
    • Cost Per Post Engagements
    • Cost Per Post Engagements Currency
    • Cost Per Post Reaction
    • Cost Per Post Reaction Currency
    • Cost Per Purchases
    • Cost Per Purchases Currency
    • Cost Per Ratings Submitted
    • Cost Per Ratings Submitted Currency
    • Cost Per Registrations Completed
    • Cost Per Registrations Completed Currency
    • Cost Per Schedule
    • Cost Per Schedule Currency
    • Cost Per Searches
    • Cost Per Searches Currency
    • Cost Per Start Trial
    • Cost Per Start Trial Currency
    • Cost Per Submit Application
    • Cost Per Submit Application Currency
    • Cost Per Subscription
    • Cost Per Subscription Currency
    • Cost Per Three Second Video Views
    • Cost Per Three Second Video Views Currency
    • Cost Per Thru Plays
    • Cost Per Thru Plays Currency
    • Cost Per Tutorials Completed
    • Cost Per Tutorials Completed Currency
    • Cost Per Two Second Continuous Video Views
    • Cost Per Two Second Continuous Video Views Currency
    • Cost Per Unique Achievement Unlocked
    • Cost Per Unique Achievement Unlocked Currency
    • Cost Per Unique Activate App
    • Cost Per Unique Activate App Currency
    • Cost Per Unique Add Payment Info
    • Cost Per Unique Add Payment Info Currency
    • Cost Per Unique Add To Cart
    • Cost Per Unique Add To Cart Currency
    • Cost Per Unique Add To Wishlist
    • Cost Per Unique Add To Wishlist Currency
    • Cost Per Unique Checkout Initiated
    • Cost Per Unique Checkout Initiated Currency
    • Cost Per Unique Clicks
    • Cost Per Unique Clicks Currency
    • Cost Per Unique Credit Spends
    • Cost Per Unique Credit Spends Currency
    • Cost Per Unique Landing Page Views
    • Cost Per Unique Landing Page Views Currency
    • Cost Per Unique Levels Achieved
    • Cost Per Unique Levels Achieved Currency
    • Cost Per Unique Link Click
    • Cost Per Unique Link Click Currency
    • Cost Per Unique Mobile App D2 Retentions
    • Cost Per Unique Mobile App D2 Retentions Currency
    • Cost Per Unique Mobile App D7 Retentions
    • Cost Per Unique Mobile App D7 Retentions Currency
    • Cost Per Unique Outbound Clicks
    • Cost Per Unique Outbound Clicks Currency
    • Cost Per Unique Purchases
    • Cost Per Unique Purchases Currency
    • Cost Per Unique Ratings Submitted
    • Cost Per Unique Ratings Submitted Currency
    • Cost Per Unique Registrations Completed
    • Cost Per Unique Registrations Completed Currency
    • Cost Per Unique Searches
    • Cost Per Unique Searches Currency
    • Cost Per Unique Tutorials Completed
    • Cost Per Unique Tutorials Completed Currency
    • Cost Per Unique View Contents
    • Cost Per Unique View Contents Currency
    • Cost Per View Contents
    • Cost Per View Contents Currency
    • CPM
    • CPM Currency
    • Cpp
    • Cpp Currency
    • Credit Spends
    • CTR
    • Custom Events
    • Customize Product Conversion Value
    • Customize Product Conversion Value Currency
    • Date
    • Desktop App Installs
    • Donate Conversion Value
    • Donate Conversion Value Currency
    • Donations
    • Estimated Ad Recall Rates
    • Estimated Ad Recallers
    • Estimated Call Confirmation Clicks
    • Event Responses
    • Events
    • Facebook Donate Conversion Value
    • Facebook Donate Conversion Value Currency
    • Facebook Donations
    • Field Status
    • Find Location Mobile App
    • Find Location Mobile App Value
    • Find Location Mobile App Value Currency
    • Find Location Offline
    • Find Location Offline Value
    • Find Location Offline Value Currency
    • Find Location Total
    • Find Location Total Value
    • Find Location Total Value Currency
    • Find Location Website
    • Find Location Website Value
    • Find Location Website Value Currency
    • Flow Complete
    • Frequency
    • Game Plays
    • Impressions
    • Instant Experience Clicks To Open
    • Instant Experience Clicks To Start
    • Instant Experience Outbound Clicks
    • Instant Experience View Percents
    • Instant Experience View Times
    • Landing Page Views
    • Leads
    • Leads On Facebook
    • Levels Achieved
    • Link Clicks
    • Link Clicks CTR
    • Messaging Conversation Started
    • Messenger Calls Placed
    • Meta Content Views
    • Meta Content Views Currency
    • Mobile App Appointments Scheduled
    • Mobile App Contact Conversion Value
    • Mobile App Contact Conversion Value Currency
    • Mobile App Contacts
    • Mobile App Content Views
    • Mobile App Content Views Conversion Value
    • Mobile App Content Views Conversion Value Currency
    • Mobile App Content Views Currency
    • Mobile App Customize Product Conversion Value
    • Mobile App Customize Product Conversion Value Currency
    • Mobile App D2 Retentions
    • Mobile App D7 Retentions
    • Mobile App Donate Conversion Value
    • Mobile App Donate Conversion Value Currency
    • Mobile App Donations
    • Mobile App Installs
    • Mobile App Products Customized
    • Mobile App Purchases Roas
    • Mobile App Schedule Conversion Value
    • Mobile App Schedule Conversion Value Currency
    • Mobile Purchases
    • Mobile Purchases Conversion Value
    • Mobile Purchases Conversion Value Currency
    • New Messaging Connections
    • Offline Appointments Scheduled
    • Offline Content Views
    • Offline Content Views Conversion Value
    • Offline Content Views Conversion Value Currency
    • Offline Content Views Currency
    • Offline Conversion Others
    • Offline Customize Product Conversion Value
    • Offline Customize Product Conversion Value Currency
    • Offline Donate Conversion Value
    • Offline Donate Conversion Value Currency
    • Offline Donations
    • Offline Leads
    • Offline Products Customized
    • Offline Purchases
    • Offline Purchases Conversion Value
    • Offline Purchases Conversion Value Currency
    • Offline Schedule Conversion Value
    • Offline Schedule Conversion Value Currency
    • Offline Start Trial Conversion Value
    • Offline Start Trial Conversion Value Currency
    • Offline Trials Started
    • On Facebook Purchase Conversion Value
    • On Facebook Purchase Conversion Value Currency
    • On Facebook Purchases
    • Outbound Clicks
    • Outbound Clicks CTR
    • Page Engagements
    • Page Likes
    • Phone Calls Placed
    • Photo Views
    • Post Comments
    • Post Engagements
    • Post Reactions
    • Post Saves
    • Post Shares
    • Products Customized
    • Purchases
    • Purchases Conversion Value
    • Purchases Conversion Value Currency
    • Purchases Roas
    • Ratings Submitted
    • Reach
    • Registrations Completed
    • Schedule Conversion Value
    • Schedule Conversion Value Currency
    • Searches
    • Start Trial Conversion Value
    • Start Trial Conversion Value Currency
    • Submit Application
    • Submit Application Conversion Value
    • Submit Application Conversion Value Currency
    • Submit Application Mobile App
    • Submit Application Mobile App Conversion Value
    • Submit Application Mobile App Conversion Value Currency
    • Submit Application Offline
    • Submit Application Offline Conversion Value
    • Submit Application Offline Conversion Value Currency
    • Submit Application On Facebook
    • Submit Application On Facebook Conversion Value
    • Submit Application On Facebook Conversion Value Currency
    • Submit Application Website
    • Submit Application Website Conversion Value
    • Submit Application Website Conversion Value Currency
    • Subscription Values
    • Subscription Values Currency
    • Subscription Values Mobile App
    • Subscription Values Mobile App Currency
    • Subscription Values Offline
    • Subscription Values Offline Currency
    • Subscription Values Website
    • Subscription Values Website Currency
    • Subscriptions
    • Subscriptions Mobile App
    • Subscriptions Offline
    • Subscriptions Website
    • Three Second Video Views
    • Thru Plays
    • Trial Started
    • Tutorials Completed
    • Two Second Continuous Video Views
    • Unique Achievement Unlocked
    • Unique Activate App
    • Unique Add Payment Info
    • Unique Add To Cart
    • Unique Add To Wishlist
    • Unique Checkout Initiated
    • Unique Clicks All
    • Unique Credit Spends
    • Unique CTR
    • Unique CTR All
    • Unique Landing Page Views
    • Unique Levels Achieved
    • Unique Link Clicks
    • Unique Mobile App D2 Retentions
    • Unique Mobile App D7 Retentions
    • Unique Outbound Clicks
    • Unique Outbound Clicks CTR
    • Unique Purchases
    • Unique Ratings Submitted
    • Unique Registrations Completed
    • Unique Searches
    • Unique Tutorials Completed
    • Unique Two Second Continuous Video Views
    • Unique View Contents
    • Video Average Watch Time
    • Video Plays
    • Video Watches 100
    • Video Watches 25
    • Video Watches 50
    • Video Watches 75
    • Video Watches 95
    • View Contents
    • Website Appointments Scheduled
    • Website Contact Conversion Value
    • Website Contact Conversion Value Currency
    • Website Contacts
    • Website Content Views
    • Website Content Views Conversion Value
    • Website Content Views Conversion Value Currency
    • Website Content Views Currency
    • Website Customize Product Conversion Value
    • Website Customize Product Conversion Value Currency
    • Website Donate Conversion Value
    • Website Donate Conversion Value Currency
    • Website Donations
    • Website Leads
    • Website Products Customized
    • Website Purchases
    • Website Purchases Conversion Value
    • Website Purchases Conversion Value Currency
    • Website Purchases Roas
    • Website Registrations Completed
    • Website Schedule Conversion Value
    • Website Schedule Conversion Value Currency
    • Website Start Trial Conversion Value
    • Website Start Trial Conversion Value Currency
    • Website Trials Started
    An example of the Facebook Ads dashboard from AgencyAnalytics
    Demographic report example from the AgencyAnalytics Facebook Ads reporting tool
    Facebook Ads conversion metrics example to demonstrate ROI
    Facebook Ad Clicks Compared to Instagram Ad Clicks Report Example

    Just the Right Amount of Data

    Intuitive Facebook Ads Reporting

    Boost your agency's success by accessing up-to-date KPIs on all your clients' Facebook campaigns. This Facebook Ads reporting tool was built specifically for marketing agencies. Effortlessly track Facebook Ads performance for multiple clients, and even schedule reports in advance.

    Personalize each Facebook Ads report or live Facebook Ads dashboard to show clients important metrics. Alternatively, create a custom PPC dashboard to highlight results across multiple social media marketing and paid advertising platforms.

    With white labeled reports and dashboards, digital marketers can present Facebook Ads data under their own branding, maintaining a professional image at all times. Showcase your client's Facebook ad campaigns in the best light possible.

    An example of the Facebook Ads dashboard from AgencyAnalytics

    Fine tune your strategy with audience insights

    Detailed Audience & Demographic Reports

    Deliver more effective Facebook Ads and increase engagement by gaining a deeper understanding of your client's target audience.

    Leverage Facebook Ads reporting tools to understand gender, location, and age data across a variety of ad campaigns. This helps any Ads Manager create Facebook campaigns, identify the best Facebook Ads, track relevant metrics and improve overall Facebook marketing strategies.

    Choose from pre-made templates or create customizable reports in just a few clicks. Highlight paid campaigns and online advertising efforts with ease.

    Demographic report example from the AgencyAnalytics Facebook Ads reporting tool

    Prominent Focus on ROI Based Facebook Ads campaign data

    Clearly Demonstrate Your ROI

    The Facebook Ads automated reporting platform is designed to prominently feature your agency's ROI-based metrics, such as cost per conversion, conversion counts, conversion value, and more.

    No need to manually log into Facebook Ads manager each time. Automatically retrieve Facebook Ads conversion data so clients understand how your agency is making an impact. Access the top features of the Facebook Ads reporting tool and much more.

    Facebook Ads conversion metrics example to demonstrate ROI

    Analyze Client Performance Across Platforms

    Cross-Channel Performance Comparisons

    Intuitive graphs break down clicks, impressions, cost, and conversion rate across each Meta platform and other social or digital marketing campaigns. Quickly evaluate cross channel efforts, such as ad spend and other marketing data, from multiple data sources and marketing channels (like Facebook and Instagram).

    Evaluate which platforms perform best. Use historical data and up-to-date insights to adjust your clients’ marketing budget and improve their important key performance indicators.

    Facebook Ad Clicks Compared to Instagram Ad Clicks Report Example

    Say goodbye to manual Facebook Ads reporting and hello to automated social media analytics reports. No need for your agency’s ad manager to create social media reports from scratch every month.

    Save time and money by automatically generating Facebook Ads reports that highlight key metrics and provide actionable insights. Automatically send the Facebook Ads report template to clients on a daily, weekly, bi-weekly, monthly, quarterly, or annual basis.

    Packed with graphs, widgets, and other Facebook Ads reporting tools–your agency has everything it needs to create beautiful, fully customizable reports that showcase the most important Facebook Ads campaign data. Creating automated reports has never been easier.

    View Report Automation Options

    Facebook Ads reporting tools help your agency communicate important performance metrics. But you don’t want to waste time switching between accounts on multiple platforms just to build your Facebook Ads report.

    With AgencyAnalytics, view all of your clients’ crucial Facebook ad metrics in one streamlined marketing analytics dashboard and automate Facebook reports, freeing up more billable hours for your agency to focus on revenue marketing. Easily include data from Google Ads, Google Analytics, and 80+ platforms.

    Create Multi-Campaign Views

    Avoid confusion with your clients by including your custom PPC markup in your agency's reporting process. With the agency markup tool, add your percentage of ad spend fees to all customer-facing dashboards and reports to show the total cost and ROI of their Facebook Ads campaigns.

    Relevant top metrics and complete transparency combined in beautiful custom reports–who could ask for more? AgencyAnalytics is the best tool to showcase important data for SaaS companies, ecommerce businesses, small businesses, and more, with pricing plans to accommodate everyone.

    Add Your PPC Markup

    Streamline your Facebook ad campaign data presentations. This dedicated Facebook Ads reporting tool integrates seamlessly with data sources like Google Analytics and Google Ads, providing a comprehensive view of paid advertising campaigns. 

    Simplify the process of creating PPC reports that highlight the performance of ad sets, ad account activities, and ad creatives across social media channels. With automated reporting features, marketing agencies schedule reports that compile all the essential metrics from Meta Ads Manager, ensuring clients always have the latest insights.

    This tool is a direct line to showcasing the effectiveness of great Facebook ad performance, making it an indispensable part of a marketing software toolkit.

    Create Custom Marketing Dashboards
    An Example of the Facebook Ads Automated Report Scheduling Options

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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    Focus on strategy while AI-powered reporting handles the heavy lifting. Instantly generate insights that matter to your clients.

    With Ask AI, convert complex metrics into straightforward recommendations. For a quick overview, AI Summary provides concise insights in just a few clicks, keeping you proactive and your clients reassured.

    Discover AI Reporting Tools

    These days, clients often want on-demand access to campaign performance data. Give them their own login to a live, custom white label dashboard that’s seamlessly branded with your agency's logo, colors, and domain.

    Take your agency branding even further. On the Agency plan and higher, create multiple white label profiles for different client-facing brands, including different logos & color schemes. For a complete white-labeled experience, host your marketing dashboards on your own custom domain and send reports from your own email.

    Add Your Agency's Branding

    At AgencyAnalytics, we’re committed to helping your agency succeed.

    Accessible 24/5, the live chat support team is renowned for lightning-fast response times, usually under 3 minutes, ensuring you're never kept waiting. We also pride ourselves on the outstanding quality of our service, reflected by our customer satisfaction ratings consistently scoring 95% or higher.

    Our dedicated customer support team is here to provide the assistance you need to effectively use your Facebook Ads dashboards in real time and deliver top-notch services to your clients.

    Read Reviews

    Go beyond Facebook Ads reports by automatically including the most critical marketing metrics from over 80 different sources in a professional white label reporting platform.

    Pull in key analytics from Google Analytics, Google Ads, LinkedIn, and more to give clients a complete picture of their digital marketing success. Use performance data from other social media platforms to influence your Facebook Ads targeting.

    Customize each report template or digital marketing dashboard and then clone them to streamline client onboarding, helping your agency grow even faster.

    Create Client Reports in 11 Seconds
    An example showing how to unlock powerful AI insights for real-time marketing decisions using AgencyAnalytics' AI reporting tools

    FAQs About Facebook Ads Reporting for Marketing Agencies

    Still have questions about Facebook Ads reporting? You’re in the right place. Get direct, expert answers tailored to agencies running multi-client paid social campaigns.

    • Agencies should prioritize metrics like clicks, impressions, CTR, average CPC, conversion volume, cost per conversion (CPA), and total ad spend. Monitor conversion performance at the campaign, ad set, and ad level; and include demographic insights—age, gender, and location—to refine targeting strategy.

    • Yes. Agencies automate Facebook Ads reporting by scheduling reports that update automatically with up-to-date campaign data. This removes the tedious process of manual exporting from Ads Manager and delivers fresh performance insights to clients on a regular cadence.

    • Agencies white label Facebook Ads reports on select plans by customizing client portals and report templates with their logo, brand colors, and custom URLs. With white-label branding, every dashboard and report reinforces agency brand authority.

    • To create a custom Facebook Ads report, agencies select key metrics and arrange them using visual widgets. Reports can also draw on data from 80 other platforms, include custom commentary, automated goal tracking, and advanced data visualizations. This creates structured, client-specific reporting that aligns with the overarching marketing strategy.

    • Agencies report on Facebook Ads data across multiple clients by establishing standardized report and dashboard templates that auto-populate with data for each Facebook Ads account. Templates can easily be duplicated across campaigns, ensuring consistency, saving setup time, and enabling teams to scale reporting without increasing workload.

    • Yes. With our marketing reporting tool you merge Facebook Ads and Facebook (organic) data into a unified report. Marketing teams use this analytics tool to pull Facebook data and Facebook Ads metrics together—so users interact with one dashboard, not separate reports. This consolidation supports advanced analysis across multiple campaigns.

    • Absolutely. Advanced reporting capabilities make it easy to include Facebook Ads data alongside other PPC channels, such as Google Ads, TikTok Ads, and more, in one custom PPC reporting tool. Add custom widgets to pull in data from multiple campaigns, track spend, clicks, conversions, ad copy performance and more—enabling data‑driven decisions across the full ad portfolio.

    • It takes less than 30 minutes to build an insightful Facebook Ads report using ready-made templates, custom widgets, and AI data analysis. Once set up, the marketing reporting tool automatically updates your report with fresh Facebook data—so marketing teams track performance without repeating the same data collection work every month.

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