WhatConverts Reporting

Bring WhatConverts data into focus
Transform complex metrics into clear, client-friendly reports that reveal what’s working and where to improve.
Lead Tracking
Source attribution for both calls and web form submissions
Listen to Calls
Call recordings allow you to quantify the quality of your client's leads
Exhaustive Analytics
Decisive and meaningful metrics for all leads
Boost Conversions
Visualize crucial data trends to make it easy to optimize for conversions
Analyze your Client's ROI
Different lead sources convert at different rates. But leads that convert over the phone aren't captured by most analytics packages.
Determine the exact value of each lead and traffic source with WhatConverts' sales and quote value metrics and then showcase your success in a professional marketing report.
Explore All Available WhatConverts Metrics
- Chat
- Date
- Event
- Field Status
- Leads
- Not Quotable
- Not Set Quotable
- Other
- Pending Quotable
- Phone Call
- Quotable
- Quote Value
- Repeat
- Sales Value
- Text Message
- Transaction
- Unique
- Web Form



More Than Just Call Tracking
Analyze both Phone Calls and Form Submissions
Simple call tracking doesn't always tell the whole story. Present clients with a holistic analysis of all leads, from all channels. Track and monitor phone calls and web form submissions, with granular attribution for both online and offline sources.

Correlate transactions to marketing campaigns
Monitor Transactions Over Time
Monitor transactions over time to identify the exact number of leads that converted into sales. Analyze conversion trends to further optimize campaign expenditure and phone staffing.

Adwords, Facebook Ads, Referrals, Print Ads & More
Track Lead Sources
Attribute the lead source for each specific phone call or web form submission. Determine whether a given lead came from PPC, organic search, and even print ad referrals and show customers exactly which marketing campaigns are driving ROI.



FAQs About WhatConverts Reporting for Marketing Agencies
Lead capture is more than just volume—it’s about source, value, and quality. These FAQs help agencies spotlight conversions, prove ROI, automate delivery, brand insight delivery, and scale reporting across all lead sources.
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