Marchex Reporting Tool

Start with the metrics that speak to lead quality and source attribution. Agencies monitor total phone leads, answered vs. missed vs. voicemail counts, call duration, and call classification (Call DNA). Viewing caller details—such as name, timestamp, and if they left a voicemail—provides clear evidence of qualified intake and campaign performance.

Creating a custom Marchex report is easy with AgencyAnalytics. Begin with a call-tracking dashboard template or build one using drag-and-drop widgets. Include visuals for call volume, answer/miss ratios, average duration, and source breakdowns. Add custom comments to provide deeper lead insight and use AI reporting tools to generate summaries or flag high-intent calls.

Yes. AgencyAnalytics automates Marchex reporting through scheduled delivery—eliminating manual exports or ongoing dashboard checks. Agencies reclaim time, stay focused on strategy, and deliver consistent insight to clients with minimal time and effort.

Agencies apply custom branding to both Marchex dashboards and scheduled Marchex reports. Whether clients log into a live view or receive updates via email, the experience is fully branded. Use white label client reporting to ensure every detail reinforces your professional image.

Rather than switching between accounts, agencies create individual dashboards for each client and use roll-up views to monitor aggregated call performance. They also enable client portals for secure, self-service access—saving manual report building and keeping teams focused on growth-driving activities.