Blog / Contributor

Alex Girardi

Product Marketing Manager

Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!

Articles by Alex Girardi

The Top 39 eCommerce KPIs That Drive Growth

Ecommerce Analytics

May 17, 2024

The Top 39 eCommerce KPIs That Drive Growth

Master eCommerce KPIs and learn how they tie into campaign and client performance with this practical, insightful guide. Drive growth, success, and client satisfaction.

Alex Girardi

Product Marketing Manager

An Agency Guide to Google Lighthouse and Lighthouse Analytics

SEO

Apr 12, 2024

A Complete Guide to Google Lighthouse

Master the art of website optimization with Google Lighthouse. Uncover tips, metrics, and techniques to enhance web performance in this comprehensive guide.

Alex Girardi

Product Marketing Manager

Agency Utilization Rate: How to Use This Metric to Increase Efficiency

Agency Advice

Jan 17, 2024

Agency Utilization Rate: How to Use This Metric to Increase Efficiency

In this guide, we discuss an essential metric to track for growth: agency utilization rate. In particular, we’ll discuss what it is, how to calculate it, and why it’s so important for agencies.

Alex Girardi

Product Marketing Manager

Ecommerce

Dec 10, 2023

15 Essential ECommerce Tools for Your Clients’ Business

As online shopping continues to grow, here’s a list of the essential e-commerce tools agencies should use to drive unmatched results for clients.

Alex Girardi

Product Marketing Manager

Reporting

Aug 7, 2022

HubSpot Reporting Best Practices

Discover the power of HubSpot reporting with this in-depth guide designed for marketing agencies. Learn how to create compelling reports, decode client journeys, and uncover strategic insights, transforming raw data into narratives that fuel client success and campaign optimization.

Alex Girardi

Product Marketing Manager

Reporting

Jul 10, 2022

How To Use Goal-Based Reporting to Highlight Key Metrics

Discover the art of goal-based reporting to deliver powerful insights that drive client success. Transform data into narratives that matter.

Alex Girardi

Product Marketing Manager

marketing agency reporting best practices to retain clients

Client Relationships Reporting

Mar 30, 2022

On-Demand Webinar: Marketing Agency Reporting Best Practices To Retain Clients

Acquiring new clients is a lot more time-consuming and costly. This on-demand webinar showcases why it’s important for marketing agencies to always improve their reporting in order to increase client retention and reduce churn.

Alex Girardi

Product Marketing Manager

The Top 39 eCommerce KPIs That Drive Growth

A Complete Guide to Google Lighthouse

Agency Utilization Rate: How to Use This Metric to Increase Efficiency

15 Essential ECommerce Tools for Your Clients’ Business

HubSpot Reporting Best Practices

How To Use Goal-Based Reporting to Highlight Key Metrics

On-Demand Webinar: Marketing Agency Reporting Best Practices To Retain Clients

See how 7,100+ marketing agencies help clients win