Blog / Contributor

Alex Girardi

Product Marketing Manager

Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!

Articles by Alex Girardi

The Top 39 eCommerce KPIs That Drive Growth

Marketing Analytics

May 17, 2024

The Top 39 eCommerce KPIs That Drive Growth

Master eCommerce KPIs and learn how they tie into campaign and client performance with this practical, insightful guide. Drive growth, success, and client satisfaction.

Alex Girardi

Product Marketing Manager

An Agency Guide to Google Lighthouse and Lighthouse Analytics

Marketing Analytics

Apr 12, 2024

A Complete Guide to Google Lighthouse

Master the art of website optimization with Google Lighthouse. Uncover tips, metrics, and techniques to enhance web performance in this comprehensive guide.

Alex Girardi

Product Marketing Manager

Agency Utilization Rate: How to Use This Metric to Increase Efficiency

Agency Management

Jan 17, 2024

Agency Utilization Rate: How to Use This Metric to Increase Efficiency

In this guide, we discuss an essential metric to track for growth: agency utilization rate. In particular, we’ll discuss what it is, how to calculate it, and why it’s so important for agencies.

Alex Girardi

Product Marketing Manager

Reporting & Insights

Aug 7, 2022

HubSpot Reporting Best Practices

Discover the power of HubSpot reporting with this in-depth guide designed for marketing agencies. Learn how to create compelling reports, decode client journeys, and uncover strategic insights, transforming raw data into narratives that fuel client success and campaign optimization.

Alex Girardi

Product Marketing Manager

The Top 39 eCommerce KPIs That Drive Growth

A Complete Guide to Google Lighthouse

Agency Utilization Rate: How to Use This Metric to Increase Efficiency

HubSpot Reporting Best Practices

See how 7,000+ marketing agencies help clients win