Alex Girardi
Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!
Articles by Alex Girardi
The Top 39 eCommerce KPIs That Drive Growth
Master eCommerce KPIs and learn how they tie into campaign and client performance with this practical, insightful guide. Drive growth, success, and client satisfaction.
A Complete Guide to Google Lighthouse
Master the art of website optimization with Google Lighthouse. Uncover tips, metrics, and techniques to enhance web performance in this comprehensive guide.
Agency Utilization Rate: How to Use This Metric to Increase Efficiency
In this guide, we discuss an essential metric to track for growth: agency utilization rate. In particular, weโll discuss what it is, how to calculate it, and why itโs so important for agencies.
HubSpot Reporting Best Practices
Discover the power of HubSpot reporting with this in-depth guide designed for marketing agencies. Learn how to create compelling reports, decode client journeys, and uncover strategic insights, transforming raw data into narratives that fuel client success and campaign optimization.



