Marc Avila, CEO at 3 Media Web

As the agency evolved from project-based work to long-term strategic partnerships, it underwent a significant internal shift: transitioning from “order takers” to trusted advisors. 

Their reporting platform at the time promised “advanced AI integration and enhanced client reporting features,” but instead became an obstacle that slowed them down. It was “cumbersome and clunky,” consumed internal bandwidth, and prevented their team from delivering the level of strategic insight clients expected.

After recognizing the inefficiencies created by the alternative platform, 3 Media Web made the strategic decision to return to AgencyAnalytics—valuing the clean interface, robust features, and evolving AI capabilities. 

The team migrated “about 140 clients” within just a few weeks. With streamlined reporting, AI-supported insights, and a global view across accounts, the team was able to refocus on strategy, deepen client conversations, and standardize analytics across all engagements.

AgencyAnalytics immediately improved reporting efficiency, reduced operational drag, and strengthened strategic outcomes for both the agency and its clients. 

With reporting prep time minimized, the team could spend more time on meaningful analysis and executing strategies. AI capabilities helped them “uncover opportunities and connect the dots,” while standardized dashboards kept clients fully informed. 

The aggregated views across accounts also empowered the team to identify broader trends, enabling more proactive and strategic recommendations during client partnership calls.