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IntegrationsInstagram

Instagram Reporting Tool

The Instagram reporting tool helps you track engagement, follower growth, and content performance. Monitor real-time metrics, make data-driven adjustments, and provide insights that improve social media strategies.
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A screenshot of the Instagram Marketing Dashboard built using the Instagram Reporting Tool from AgencyAnalytics

Bring Instagram data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Track Followers

Show clients how their followers have increased over time

Monitor Posts

Keep clients in the loop with live post updates

Analyze Engagement

Track comments and likes to evaluate which posts perform best

Boost Your Impact

Fine-tune your marketing strategy with insights about your top posts

Keep Clients Up-to-Date

Instagram Reporting Built for Agencies

Transform how your clients interact with their Instagram account data. Provide them with a personalized login to a professional Instagram dashboard designed with your agency's branding, or send automated reports on a regular schedule. This white-labeled platform presents a seamless view of the latest updates at a glance.

Clients access important metrics and effortlessly track performance to assess campaign success. The dashboard gives clients the ability to explore and interpret their Instagram and other social media marketing efforts, reinforcing your role as a strategic partner in their growth.

Explore the Social Media Report Template
A screenshot of a social media marketing dashboard including key Instagram metrics being added using the drag-and-drop editor
Explore the Social Media Report Template
Metrics Explorer

Explore All Available Instagram Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Call Clicks
    • Comments
    • CTR
    • Date
    • Direction Clicks
    • Email Contacts
    • Engagement
    • Engagement Rate
    • Field Status
    • Followers
    • Followers Lost
    • Followers Net
    • Impressions
    • Interaction Rate
    • Interactions
    • Likes
    • Message Clicks
    • New Followers
    • Plays
    • Post Engagement Rate
    • Post Engagements
    • Posted Content
    • Posts
    • Profile Views
    • Reach
    • Reels
    • Saved
    • Shares
    • Views
    • Website Clicks
    graphs showing Instagram followers over time
    Instagram impression data layered with comments to enhance data storytelling
    A collage of Instagram engagement metrics
    Facebook Ad Clicks Compared to Instagram Ad Clicks Report Example
    A collage of supported Instagram features in AgencyAnalytics
    Screenshot showing an agency selecting a specific client profile to see engagement metrics from multiple sources displayed in AgencyAnalytics
    A screenshot of the Social Media Marketing Dashboard with highlighted engagement metrics

    Share Follower Growth with your Client

    Monitor Instagram Performance

    Track new followers over time to showcase the expansion of your client's Instagram audience. This approach answers the crucial questions of "how many accounts" have started following your client and "how many followers" have been gained during a specific period. Adding personalized notes and commentary, you offer clients a clearer understanding of the social media strategy driving their growth.

    Leverage a customizable social media report template to craft an in-depth Instagram analysis. Tailor the level of detail based on client preference—opt for granular insights for those who crave depth or a broad social media summary for those who prefer an overview. Effectively communicate performance achievements without burying clients in excess data.

    graphs showing Instagram followers over time

    Showcase Your Impact

    Prove Instagram ROI with Precision

    Marketing agencies thrive on demonstrating their impact. The AgencyAnalytics Instagram dashboard is your ally in this objective, translating social media activity into clear, measurable returns for your clients. Every post, like, comment, and share is tracked and attributed, painting a picture of social media growth and return on investment.

    Custom reports are tailored to underscore your agency's strengths—highlighting the direct correlation between your efforts and client success. Polished, professional presentation of insights solidifies your agency's position as a strategic partner invested in tangible outcomes.

    Instagram impression data layered with comments to enhance data storytelling

    Measure Likes and Comments for your Clients

    Instagram Engagement Metrics

    The AgencyAnalytics Instagram dashboard provides agencies with the tools to analyze engagement metrics with precision, identifying top-performing posts, stories, and reels including impressions, comments, and likes. This up-to-date tracking is more than just data; it's an insight into what content sparks interest and interaction.

    With these insights, agencies tailor social media strategies, focusing on creating and sharing the kind of content that followers embrace. Customizable reports break down performance, making it easy to present a story of success backed by data.

    A collage of Instagram engagement metrics

    Cross-Platform Insight

    Compare Performance Across Platforms

    Showcase the full picture of your agency's social media prowess using AgencyAnalytics. This robust client reporting tool places Instagram data side-by-side with Facebook, LinkedIn, YouTube, and up to 80 other marketing platforms, allowing a clear comparison that informs smarter campaign decisions.

    Custom social media analytics reports and dashboards provide a strategic edge. They demonstrate the strengths of each platform and show where Instagram stands in the mix, guiding agencies to allocate efforts where they count the most.

    Facebook Ad Clicks Compared to Instagram Ad Clicks Report Example

    Digital marketing moves fast, and so do we

    Always Up-to-Date With the Latest Changes

    When Instagram updates its API, we update our reporting platform so you always have access to the latest changes. Instagram dashboards contain detailed insights for your client’s account including metrics for discovery, interactions, audience, posts, stories, and we're always adding more.

    A collage of supported Instagram features in AgencyAnalytics

    Instagram Reporting Designed for Agencies

    All of Your Client Profiles in a Single Interface

    It can be a struggle to monitor the performance of every social media profile of each client you manage. AgencyAnalytics makes it easy to stay up-to-date with every client account from a single dashboard. Quickly navigate between clients to view their Instagram and social media performance in an "at-a-glance" format.

    Screenshot showing an agency selecting a specific client profile to see engagement metrics from multiple sources displayed in AgencyAnalytics

    Instagram Analytics Report

    Social Media Reporting Made Easy

    Say goodbye to tedious, time-consuming, and manual reporting processes. Save time every month by automatically including the most critical Instagram metrics in a comprehensive social media marketing report. Effortlessly schedule it to send out on a daily, weekly, bi-weekly, or monthly basis. And if that wasn't impressive enough, take it up a notch by creating a live social media dashboard that keeps your clients up-to-speed in real time.

    A screenshot of the Social Media Marketing Dashboard with highlighted engagement metrics

    Say goodbye to repetitive, time-consuming reporting tasks! With report automation, agencies streamline their reporting workflows, saving both time and effort. Easily customize marketing reports and schedule them to be sent on a daily, weekly, bi-weekly, quarterly, monthly, or annual basis. 

    By leveraging report automation, agencies focus on more strategic tasks that drive growth and improve client satisfaction.

    View Report Automation Options
    Multiple Marketing Platform Integrations

    Discover the white label reporting tool trusted by 7,000+ marketing agencies.

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    Agencies leverage goal tracking to demonstrate the tangible impact of their Instagram strategy on their clients' goals. By setting clear and measurable objectives, agencies track progress and present clients with a comprehensive overview of their success.

    Goal tracking provides agencies with a powerful narrative to showcase how they have helped clients achieve (and surpass) their targets. Highlighting milestones and achievements reinforces the value of the partnership and builds confidence in the agency's ability to deliver exceptional results.

    Discover Goal and Budget Tracking
    Create, monitor, and display clear goals to prove the value your agency delivers to its clients.

    FAQs About Instagram Reporting for Marketing Agencies

    Want to level up your Instagram reporting workflows? These answers cover tracking the right engagement metrics, automating report delivery, and scaling data across multiple client accounts.

    Track follower net growth, post and reel engagement (likes, comments, shares, saves), impressions, reach, CTR, website clicks, profile views, story views, and messages. These metrics inform both content performance and audience interaction—essential for refining social media marketing strategies.

    Yes. Agencies automate Instagram reporting by scheduling reports or creating live dashboards that update with up-to-date Instagram account metrics. Clients receive fresh insights automatically—no spreadsheets or manual exports required, freeing up agency time and keeping reporting consistent.

    Agencies white label Instagram analytics reports on select AgencyAnalytics plans by applying their own logos, brand colors, custom report templates, and client portal domains. With white-label branding, every report reflects the agency’s visual identity and reinforces brand trust.

    To build a custom Instagram report, agencies start with report and dashboard templates, then select the most relevant metrics and arrange them using the drag-and-drop editor. Easily add custom commentary, enable automated goal tracking, and apply advanced data visualizations to deliver insight-rich, client-specific reports.

    Agencies manage Instagram reporting across large client portfolios by standardizing report templates and duplicating them per account. With live data feeding into each template, teams deliver consistent, scalable reporting—and save hours on onboarding and client updates.

    Yes. When you connect your client’s Instagram business account and Google Analytics property, you’re able to combine Instagram metrics (e.g. follower count or engagement rates for individual posts, or Instagram Stories) with web‑site traffic and conversion data from Google Analytics. This unified view lets your marketing teams link Instagram content performance to on‑site behavior using a single reporting tool with all your data consolidated into one dashboard or report.

    Beyond Instagram, this customizable analytics tool supports data from multiple social media platforms—such as Facebook, LinkedIn, TikTok and more—so you build a full social media marketing strategy report. You can pull social media accounts from all your clients, include Instagram Ads, Instagram content metrics, and then combine that with data from other platforms in one dashboard. Custom widgets let you craft a great Instagram report or multi‑platform view that shows performance across campaigns, channels and client profiles.

    With the Instagram integration, you connect the Instagram business account and the corresponding Instagram Ads account. Then you pull metrics for Instagram posts, stories, follower count and engagement alongside paid‑campaign data (impressions, clicks, conversions). Using custom widgets and the drag‑and‑drop editor, you generate fully customizable dashboards and reports that highlight both organic and paid performance in one place—enabling you to evaluate how your overall Instagram marketing strategy is driving results.

    An automated Instagram reporting tool streamlines monthly reporting, pulls Instagram insights reports automatically, and frees your team from manual export work. With a few clicks you use ready‑made templates to send branded reports, track Instagram analytics (organic posts + Instagram ads), and deliver social media analytics with historical data and detailed insights. This allows your agency to focus on strategy rather than data collection-and make informed decisions backed by performance data.

    Once your client’s Instagram business account is connected and permissions are granted, you select a template or build a custom report using Instagram analytics tools. With the drag‑and‑drop editor and pre‑built widgets you can send your first Instagram report within minutes. After initial setup, the report will update automatically each period. All you need to do is add expert insights and commentary.

    Because the platform supports multiple clients and social media accounts, your team saves time and scales reporting efficiently.

    The Instagram reporting tool is extremely user‑friendly. With just a few clicks, connect the Instagram business account, select the metrics that matter (engagement rate, follower growth, post performance, stories), and drag‑and‑drop widgets to build client‑ready reports or live dashboards in minutes. The platform automatically pulls Instagram insights and integrates them with other social media data sources, enabling social media managers to create reports quickly without manual data entry.

    Using an automated Instagram report builder gives your agency:

    • Time savings by eliminating manual spreadsheets and logging into the Instagram app each period.

    • The ability to turn messy data into actionable insights via dashboards and custom metrics tailored to clients’ goals.

    • Integration across multiple social media platforms and marketing channels, meaning Instagram performance is shown in the context of your overall marketing strategy.

    • Consistency in reporting: you set the template once, schedule it (weekly/monthly), and the system handles the rest—giving social media managers more time to refine content strategy and audience engagement.

    With pre‑built templates and custom widgets, your agency can build an Instagram report in under 30 minutes. After the initial setup, the automation handles data pulls and dashboard refreshes automatically, freeing your team to focus on strategy instead of manual data entry.

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    Everything your agency needs

    Automated Reports

    Automated Reports

    Build and schedule reports in seconds. Save time with a streamlined reporting process.
    White Label Dashboard

    White Label Dashboard

    Add your agency’s branding across the dashboard, reports and mobile app.
    Client Staff Access

    Client & Staff Access

    Give your clients and staff their own login and customize what they can see.
    Connect Your Data

    Connect Your Data

    Integrate all your SEO, PPC, social, email and call tracking services.
    AI-Powered

    AI Powered

    Ask AI to turn client data into actionable insights.
    Goal & Budget Tracking

    Goal & Budget Tracking

    Track goals and budgets to highlight progress and prove your agency’s value.

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