The Ultimate Guide to Social Media Image Sizes in 2020 [Infographic]
Let's face it...you only have one chance to grab someone’s attention on social media.
These days, getting someone to stop scrolling and take a closer look at your post is easier said than done.
When it comes to social media marketing, your best bet is to show users an eye-catching image that immediately stands out from everything else in their feed.
However, if you want this to work, you need to make sure that your image is the right size. Otherwise, it will be a distorted mess that pushes people away instead of pulling them in.
In this guide, we provide you with an always up-to-date cheat sheet of social media image sizes.
Table of Contents
We are going to cover seven major social networks:
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Facebook Image Sizes
As you probably know, Facebook is the world’s largest social network with over 2.6 billion monthly active users.
In the United States, 79% of people in the 18-29 age group, as well as in the 30-49 age group, have Facebook accounts. Meanwhile, 68% of those in the 50-64 age group have accounts, and 40% for those in the 65+ age group
This means that if your target audience is located in the United States, there's a very good chance reach you can them on Facebook. And it’s probably safe to assume that the same applies to European countries, Australia, New Zealand and Canada.
However, organic reach on Facebook seems to be on a steady decline, meaning that with each passing year it’s getting harder to reach your followers without paying for ads. In the Q4 of 2019, Facebook's organic reach vs. page likes was 5.34%, meaning that you could expect around 5.34% of your followers to see a particular piece of content you posted on your page.
With the organic reach this low, it’s more important than ever to make the most out of it, which means you can’t afford poor quality images.
Your Facebook profile picture is displayed as 170x170 pixels on your Facebook page on computers, 128x128 pixels on smartphones, and 36x36 on feature phones.
It needs to be at least 180x180 pixels.
Note that this square picture is going to be cropped into a circular image when displayed next to ads and posts, so make sure that it looks good in that shape as well. Also, if your profile picture has text in it, a PNG file format may work best.
A Facebook cover photo is the background image that appears at the top of a personal profile or a business page behind the profile picture.
It is displayed at 820x312 pixels on your page on desktop and 640x360 on smartphones (it doesn’t display on feature phones).
The minimum cover photo size is 400x150 pixels.
It will load fastest as an sRGB JPG file with the dimensions of 851x315 and file size of less than 100kb.
Just like profile pictures, if your cover photo has text in it, you may want to consider the PNG file format.
The recommended image upload size for a shared image post is 1200x630 pixels.
Note that it will appear in the newsfeed at a max width of 470 pixels and on a page at a max width of 504 pixels.
It will scale to the maximum aspect ratio of 1:1.
The recommended size for a shared link post image is 1200x628 pixels.
The minimum size for square images is 154x154 pixels in feed and 116x116 on your page.
The minimum size for rectangular images is 470x246 pixels in feed and 484x252 on your page.
Keep in mind that if you use images that are under these minimum dimensions, Facebook will scale them accordingly.
Facebook Event Cover Image
The recommended image upload size for the event image is 1920 x 1080 pixels.
It’s going to be displayed in the news feed at 470x174 pixels.
The recommended image upload size for a highlighted image is 1200 x 717 pixels.
It will be displayed on your page at 843x504 pixels.
Instagram Image Sizes
Instagram has over 1 billion monthly active users and 64% of Instagram’s global audience is aged 18-34.
So if you want to reach young people, Instagram is where they are at.
However, if you decide to build a following on this social network, you need to understand that it’s probably the most competitive platform when it comes to image quality. Instagram feed consists solely of images, so if you want to stand out, you’ll need to take your visual content to the next level.
After all, social media influencers who post professional-quality photos have set the bar high, so ordinary users are now spoiled in a sense that they expect stunning visuals on their feed 24/7.
Low-quality, poorly edited, blurry images won’t fly on any major social network, but on Instagram, they are especially crippling to your brand image.
So be prepared to go the extra mile to produce beautiful images if you are serious about Instagram.
The Instagram profile picture is displayed at 110x110 pixels.
Keep in mind that this square photo is going to be cropped into a circular image and shown as such.
Photo thumbnails are displayed at 161x161 pixels.
Instagram keeps images with a width between 320 and 1080 pixels in their original resolution as long as the aspect ratio is between 1.91:1 and 4.5.
Ideally, square images should be 1080x1080 pixels, landscape images should be 1080x566 pixels, and portrait images should be 1080x1350 pixels.
Images with a lower resolution will be enlarged to a width of 320 pixels and images with a higher resolution will be scaled down to a width of 1080 pixels.
Also, if you upload an image with an aspect ratio that isn’t supported by Instagram, it will crop the image to fit it into a supported ratio.
Instagram offers three tips to those who want to make sure that their image is shared with a width of 1080 pixels:
- Download the most recent version of the Instagram app
- Upload a photo with a width of at least 1080 pixels with an aspect ratio between 1.91:1 and 4.5
- Use a phone with a high-quality camera when taking the photo
Once again, Instagram is probably the most competitive social network in terms of image quality, so it makes sense to follow these guidelines to maximize image resolution.
The minimum resolution for Instagram Stories is 600x1067, although it’s recommended to use 1080 x 1920 resolution with the aspect ratio of 9:16.
The maximum file size is 4GB.
Twitter Image Sizes
Twitter has over 326 million monthly active users. It’s where people go to see what various public figures (politicians, entrepreneurs, journalists, etc.) have to say. Although Twitter is a text-dominant platform, attaching images to one’s tweets has become increasingly common, since it helps tweets stand out in the feed.
A Twitter profile picture is displayed at 200x200 pixels, however, the recommended image upload size is 400x400 pixels.
The maximum file size for profile photos is 2MB.
Note that this square image is going to be cropped and displayed as a circular image.
The recommended image upload size for the header photo is 1500x500 pixels.
The maximum file size for the header image is 2MB.
You can also attach a GIF or up to four images to a tweet.
The recommended aspect ratio for an image is 16:9.
Images have a maximum file size limit of 5MB, meanwhile, animated GIFs have a maximum file size limit of 5MB on mobile and 15MB on the web application.
Note that Twitter only supports looping animated GIFs, so if your GIF doesn’t loop and only plays once, it will be displayed as a static image.
YouTube Image Sizes
YouTube is the second largest social network with over 2 billion monthly active users.
Interestingly, when we look at its user demographics, we don’t see as much difference between various age groups as we do on other platforms as 81% of Internet users in the United States aged 18-25 use YouTube. This number drops to 71% for the 25-36 age group, to 67% for the 36-45 age group, to 66% for the 45-55 age group, and to 58% for the 56+ age group.
This means that, similar to Facebook, if you are targeting Americans, you can probably reach them on YouTube.
However, like Instagram, YouTube is another social network that is extremely competitive in terms of visual content, most notably videos and also video thumbnails.
It’s important to understand that you can have the greatest video in the world, but if the thumbnail is not enticing, no one is going to click on it. That’s why you need to make sure that you get the thumbnail for each video just right.
Channel Profile Photo
The recommended YouTube channel profile photo size is 800x800 pixels. It’s going to be displayed at 98x98 pixels.
Keep in mind that this square image will be cropped into and displayed as a circular image.
Channel Cover Photo
The recommended image size for YouTube channel cover photos, also known as channel art, is 2560x1140 pixels.
The maximum file size limit is 4MB.
The minimum width for a YouTube video thumbnail is 640 pixels.
However, the recommended image size is 1280x720 pixels, with the maximum file size of 2MB.
The ideal aspect ratio is 16:9.
You can use a different aspect ratio, but then YouTube will add black space either to the sides of the image or to the bottom and to the top of the image to make it fit the thumbnail.
LinkedIn Image Sizes
LinkedIn has 706 million members worldwide and its users tend to be professionals looking for their next career opportunity. 61% of them belong to the 25-34 age group.
LinkedIn can be a great place to reach out to your target audience if you are selling B2B products or services.
It’s worth noting that people are often more open to being approached on this social network than they are to cold emails or cold calls. After all, everyone is hustling on LinkedIn, so pitching your product or service is seen as acceptable, which is not always the case on other social media platforms.
If you want to get clients or customers on LinkedIn, you need to present a professional image.
This means that low-quality images are especially damaging on LinkedIn because you come across as sloppy. And who wants to do business with sloppy people?
So make sure that both your personal profile and your business profile are on point.
Your personal profile photo should be between 400x400 pixels and 7680x4320 pixels.
The maximum file size limit is 8MB.
Note that your profile photo should be a headshot. Otherwise, it may be removed by LinkedIn.
Images that shouldn’t be used as profile photos include company logos, landscapes, animals, words, phrases, etc.
Your personal profile background image should be 1548x396 pixels.
The maximum file size limit is 8MB.
Your company logo image is the company page equivalent of a profile photo.
The recommended dimensions are 300x300 pixels.
The maximum file size limit is 4MB.
A square logo image appears in the search results next to your company name.
It should be 60x60 pixels.
Company Cover Image
This is the company page equivalent of your background image.
The recommended size for the background image is 1776x444 pixels.
The maximum file size is 4MB.
You can also add a cover image to your articles.
The ideal article cover image dimensions are 2000x600 pixels, with the maximum file size of 10MB.
You can also add images to the article itself, with the same maximum file size of 10MB.
The recommended size for shared images is 1104x736 pixels, which is also the maximum size for shared images.
The recommended size for a shared link image is also 1104x736 pixels.
Pinterest Image Sizes
Pinterest has 367 million monthly active users and the social network has a rather even user distribution between age groups, at least in the United States.
Pinterest may be a great place to reach your customers if you are targeting a niche with a considerable presence on this social network (cooking, crafts, etc.). Also, keep in mind that Pinterest images show up on Google, so they can become a source of traffic to your Pinterest page.
Pinterest is another social network built around images, so it goes without saying that you need to make sure that your content looks great if you want to succeed there.
Your profile photo should be at least 165x165 pixels since that’s the size it’s going to be displayed on your profile page.
The maximum profile image size is 10MB.
Pins have a set width of 236 pixels, but their height is not limited (it’s scaled depending on where the image is displayed). This means that pin sizes can vary, which accommodates different image types.
Also, this feature comes in handy when you’re dealing with tall images such as infographics.
The recommended aspect ratio is 1:3.5 to 2:3.
Board Display Thumbnails
Board display thumbnails are thumbnails for images on a specific Pinterest board.
Small board display thumbnails should be 55x55 and large board thumbnails should be 222x150.
Snapchat Image Sizes
Snapchat has 238 million daily active users worldwide and is very popular among young people. In the Q3 of 2019, 53% of Snapchat users in the United States were between the ages of 15 and 25.
This is another highly visual platform. Luckily, the requirements are quite straightforward.
A Snapchat Geofilter image should be 1080x1920 pixels with the aspect ratio of 6:13.
Keep in mind that the image file should be transparent PNG.
The maximum file size is 250kb.
Snapchat Image Ad
Ad images should also be 1080x1920 and the aspect ratio needs to be 9:16.
The maximum file size is 5MB.
The best way to grab someone’s attention on social media is to show them an eye-catching image.
Adhering to the image size guidelines may seem tedious, but it’s important to understand that if you fail to do so, nothing else will matter. You can have an incredibly compelling image, but if it shows up in someone’s feed blurry or distorted, they will scroll right past it.
You worked hard to create that image and don’t mess it up with the wrong dimensions or wrong aspect ratio. Learn the image size guidelines and adhere to them—it is an absolute necessity if you want to get results with social media marketing.
Also, we're constantly updating this guide with new social media image sizes, so bookmark the page to make sure you're always up-to-date!
Written by Peter Foy
Peter Foy is a content marketer with a focus on SaaS companies. Based in Montreal, QC, when he’s not writing he’s usually studying data science and machine learning, you can learn more about him at mlq.ai.