Christina Cypher
Director of Marketing, Click Control Marketing

As the agency scaled, it faced the growing challenge of gathering data from different sources and presenting it in a way that would help the campaigns and the clients.

With so many unique data sources to pull from, campaign performance and client management were impacted by the time spent pulling data and extracting meaningful insights.

And since they offer custom marketing solutions, each client had unique reporting needs. The agency needed a reporting tool that could easily generate reports, without taking resources away from campaign strategy, implementation, and optimization.

They chose AgencyAnalytics because of its ease of use and powerful reporting functionality. Although they weren't originally looking to offer live dashboards to their clients, over the past few years this has proven to be an invaluable asset.

Custom marketing solutions require custom reporting systems. The AgencyAnalytics reporting platform helped their agency make sense of all the information, and uncover the insights needed to improve marketing efforts.

Using the platform, Click Control Marketing constantly edits and adjusts its reporting process to make sure clients get reports that are meaningful to their success.

With an intuitive UI, the team is able to accomplish what used to be complex reporting tasks quickly and easily. And any time assistance is needed, they are able to get their questions answered right away with the help of the AgencyAnalytics support team.

Now, in a fraction of the time it used to take, they are able to automate their reporting, track multiple campaigns on reports and dashboards, and write custom updates for their clients.

Click Control Marketing love their custom reports, and clients love receiving insights and data based on their business needs. Now, it has become part of the onboarding process to start with a digital marketing report template for each client and then ask what their top KPIs are during the first meeting.

That way, they make sure to include those on the first page of each report and dashboard. During the next few strategy meetings, the team reviews the reports and asks for feedback–which is used to edit templates to make sure they meet the client's individual needs.

Some advice that Click Control Marketing would have for other boutique agencies is to focus your time. Spend more time focused on how to better serve your clients and offer increasingly better solutions for them. Spend less time on tasks that can be automated. Hire the best team. Use the best tools. And lean on "customizing" things when it's easy to automate.