Dr. Richard Girling, CEO at Red Castle Services

The biggest challenge for Red Castle Services has been adapting to constantly changing software and technology. On top of keeping clients happy, Red Castle Services needs to find time to upskill in a highly regulated environment. 

Before switching to AgencyAnalytics, Red Castle Services built client reports in Google Docs. The process was incredibly time-consuming and error-prone, and as Dr. Girling explains, “they looked terrible!” 

Furthermore, client retention is vital to Red Castle Services’ growth and success, and the agency was looking for a software solution that would deliver client reports faster, win back time, nurture its existing clients, and showcase the value of its services.

As an agency with expertise in SEO, Red Castle Services turned to search engines to find the reporting software that would solve its pain point.

“I believe I Googled something along the lines of 'SEO agency reporting software,'” Dr. Girling says. “Many years later, we're still using AgencyAnalytics, and we don't see that changing soon.”

They chose AgencyAnalytics because it allowed Red Castle Services to have a place where all online marketing data points were stored, tracked, and presented in a single location, it provided 24/7 client access to dashboards, it automated reports, and it gave the agency access to fully customizable dashboards.

With the time saved, Red Castle Services focused on human face time with clients. While many corporate agencies are cutting back on face time and putting cost savings above customer service, Red Castle Services saw an opportunity to out-compete them and improve acquisition and retention rates.

“What we like best is the customizable reports,” Dr. Girling says. “They allow us to import all the data points into one place automatically, plus they look amazing.”

AgencyAnalytics has also allowed Red Castle Services to easily show how it increases each client's new online patient referrals. The agency has customized its reports to show the KPIs that matter to clients and improved results by building new strategies that move the needle based on insights gleaned from the data gathered with AgencyAnalytics.