Guy Hudson,
Founder of Bespoke Marketing Plans

The team at Bespoke Marketing Plans was gathering their client’s data from a variety of sources including Google Analytics, Google My Business, Google Search Console, as well as the rank tracker tool from AgencyAnalytics. The process of collecting the data was time-consuming, not very intuitive, or at all scalable. 

After spending over 60 hours a month on their SEO reports, their clients still weren’t understanding the data. This cost their agency even more time by creating “explainer videos” they could send to their clients. Overall, the entire process just wasn’t working and they needed a solution that would produce visual reports for their clients.

Both the external clients and internal team members of Bespoke Marketing Plans appreciate how easy and efficient it is to use AgencyAnaltyics.

Guy Hudson created a report template for the team to use across all of their clients and they schedule monthly overview meetings to highlight anything that has happened with their client’s SEO services. The clients love how easy it is to understand the data and leave their meetings feeling empowered to make strategic business decisions. 

AgencyAnalytics has also enabled easier onboarding of new staff members and created a less-stressful work environment at Bespoke. Guy Hudson says it’s reduced the risk of burnout and improved his employee retention rate.

Now, Bespoke Marketing Plans has reinvested time that would have been spent on reporting, into areas of the business they’d like to expand. Their team now focuses that time on training themselves on new growth strategies such as video outreach, Facebook Ads, and content marketing. 

When it comes to reporting, Guy Hudson says it’s important to show an example of a report to a client when your agency onboards them. This ensures they know exactly what to expect and sparks a conversation if they’re looking for specific metrics. He says it’s saved them a lot of time editing any future reports.