We need to make sure our reporting is accurate and tells the full story of our clients’ successes, and AgencyAnalytics allows us to do that faster.
The Client
Sixth City Marketing started in 2010 with founder John Sammon as its only employee. Today, the Northeast Ohio agency has 22 full-time team members and more than 55 clients.
The agency focuses on SEO, PPC, and custom web design for businesses in sectors including aerospace, commercial manufacturing, field services, legal, healthcare, and higher education. Its team manages more than $2 million in annual paid campaign spend across Google and Bing. It also works on AI search marketing, with a focus on visibility in answer platforms such as ChatGPT, Claude, and Perplexity.
Sixth City operates with a 100% in-house, U.S.-based team and works month-to-month rather than relying on long-term contracts. Measurable client progress is at the core of the relationship.
Instead of treating marketing as a series of rigid packages or vanity reports, the spark behind the agency was to build real, lasting partnerships that drive measurable revenue.
The Challenge
Reporting results was taking 45 to 55 hours each month. Sixth City used another drag-and-drop reporting platform, but its limited visual displays and filtering options didn’t match the level of detail the team wanted to provide.
Basic metrics weren’t enough. For SEO and PPC accounts, the team had to do significant manual work to find and present data showing campaign progress. The previous platform also lacked integrations with several tools Sixth City used, which meant more data had to be pulled and analyzed manually.
Meanwhile, client questions were changing. Over the past year, more clients began asking about AI search, sometimes after other agencies approached them about GEO. Sixth City responded with one-on-one education and client-only webinars.
While reporting is extremely important for retention and keeping track of client success, we need to be doing the actual work to make the difference come to life.
The Solution
Hannah researched reporting platforms through ChatGPT, and several Sixth City team members had prior experience with AgencyAnalytics. The agency trialed two other platforms before choosing AgencyAnalytics for its usability, reporting detail, visual options, and integrations.
Setup started with templates based on the agency’s different account types. Sixth City created separate structures for SEO, PPC, local, national, and ecommerce clients, then duplicated each template with the correct client data. The AgencyAnalytics success team helped with template preparation and provided training resources for the wider team.
With integrations connected, Sixth City also uses internal dashboards to monitor campaigns. SEO strategists, PPC strategists, and account managers can filter client data in one place rather than manually gathering it from separate platforms.
Clients get their own dashboards with access to current metrics. For monthly reporting, the team changes the reporting timeframe and the connected data updates. That cuts much of the repetitive work from each reporting cycle.
While reporting is extremely important for retention and tracking client success, we need to be able to do the actual work that makes a difference. Winning back billable time is extremely important so we can execute.
The Result
Monthly report preparation now takes half as long as it used to.
The team is using the time they’ve reclaimed for specific client work: keyword-focused content, local content, local and national link building, and conversion-focused design updates. Sixth City says it can complete more work within a client’s monthly retainer than it could under the previous reporting process.
Clients, meanwhile, have responded positively to reports that focus on the metrics Sixth City considers most important. They can also check current data themselves using live dashboards. Internally, the same platform helps the agency monitor individual campaigns and broader company goals, including lead targets across its client base.
AgencyAnalytics has been a game-changer for our agency’s client reporting and workflow efficiency. It’s an essential tool for any growing agency looking to scale efficiently while delivering top-tier transparency to its clients.
