James Robinson, Managing Director at Hello Starling

As Hello Starling’s client base grew to over 30 accounts, managing the reporting process became a significant operational bottleneck. The agency was stuck in a manual loop, pulling data from a fragmented mix of platform-native dashboards, spreadsheets, and bespoke slide decks.

Reporting was eating up 60-70 hours per month across the team. Because the process was so manual, it relied heavily on senior resources to gather, check, and format data. Any change in a client's scope or campaign timing meant the team had to start from scratch, making it nearly impossible to scale efficiently.

AgencyAnalytics provided Hello Starling with a centralized, intuitive platform to replace their fragmented reporting workflow. The transition was almost instant, transforming reporting from a monthly chore into an ongoing management tool. James found that the ease of setup and reliable data integrations allowed the team to duplicate and adapt dashboards for new clients in seconds.

The platform does the heavy lifting by automatically aggregating data from paid search, social, and other channels. This shifted the team's focus from "grunt work" to high-level strategy and optimization. Reporting is no longer a fixed point at the end of the month. It's now a live, always-on resource that the team monitors continuously to spot trends and add annotations as they emerge.

The transition to AgencyAnalytics changed how James manages his agency operations. The team reclaimed 50 hours every month by eliminating manual data entry. This efficiency improved the agency's bottom line and shifted the culture toward strategic partnership.

Senior staff now spend their time on strategy and optimization, and they have more meaningful conversations with clients about performance. Clients use their live access to build transparency and trust, which are vital in the public sector.

Hello Starling built a resilient business designed for consistent outcomes. James and his team view reporting as a strategic asset. It helps them stay focused on helping their clients succeed.