Laura Fleischer, President at Orange Media Group

Orange Media Group wanted to expand beyond its current niche of automotive retail. Although automotive was an important part of their growth story, the team wanted to push their boundaries.  

However, pushing past what had defined OMG for over 20 years would take time and effort, so they needed ways to streamline their current operations to let them focus on capitalizing on their expansion. 

Jared Andersen, Orange Media Group’s Digital Director, first brought AgencyAnalytics to the team after identifying the need to stop wasting time on manual and disjointed manual reporting. The agency researched other products, but AgencyAnalytics offered the most robust reporting while allowing OMG to customize dashboards for each of its diverse clients. 

For OMG, which now serves more than 60 clients, time is invaluable. Getting time back to the team to focus on servicing clients was of the utmost importance.

Since implementing AgencyAnalytics, Orange Media Group has been able to spend more time strategizing, thinking about the big picture, and focusing on growth opportunities and new business relationships.

“The time the software has saved us is immense,” Fleischer says. “We are able to use that time elsewhere to get our clients better results.”

OMG’s clients are now able to clearly see their results in a summarized and visually appealing fashion. AgencyAnalytics has helped Orange Media Group automate its reporting process, save time, attract new clients, and continue down the path to business expansion.