By switching to AgencyAnalytics, we’ve been able to reinvest time into areas that drive deeper impact for our clients. We now have more space to be thoughtful and strategic with content creation and campaign planning. Everything from audience research to creative direction is sharper because we’re not bogged down in spreadsheets.
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Founded in 2019 by Sarah Achler, Burnt Waffle Marketing is a Chicago-based agency that helps small businesses and startups grow. Their clientele spans the US, ranging from VC-backed startups to family-run shops launching their first Shopify store. Burnt Waffle prioritizes human-centered marketing—especially for women-owned businesses—which Sarah feels are often overlooked based on her previous experience at other agencies. Their fully remote team offers a range of services, including social media, paid ads, email marketing, content strategy, and branding.
At Burnt Waffle, our work is values-led, relationship-first, and results-driven. We’ve grown primarily through word of mouth, built long-term client partnerships, and created a collaborative, flexible culture that prioritizes people on both sides of the screen.
Sarah discovered AgencyAnalytics through an Instagram ad and immediately saw its potential to fix reporting bottlenecks. Setup was seamless, and once familiar with the platform, she quickly trained her team. The layout and templates made it simple to connect accounts, customize dashboards, and visualize data. With everything in one place, reports became consistent, professional, and client-friendly. The team could also consolidate data for clients with multiple locations or franchises—something that was previously frustrating and time-consuming.
Since switching to AgencyAnalytics, our reporting process has completely transformed. We especially love the cross-account reporting feature and the ability to fully customize dashboards based on each client’s goals. We’re also able to tie efforts across channels back to actual outcomes and make our strategy easier to understand.
By investing in AgencyAnalytics, Burnt Waffle Marketing has reclaimed significant time each month. Reports that once took over two hours to produce are now completed in 30 minutes or less, leaving more time for high-level tasks. In addition, clients have real-time access to clear, centralized dashboards that pull in key metrics from every channel. Instead of waiting for monthly updates or piecing data together, they see the full picture in one place. This transparency builds trust, sparks more collaborative conversations, and leads to better client retention.
AgencyAnalytics has transformed how we report and communicate. Clients now get clear, consistent updates, and we’ve gained more time to focus on strategy and creative work that moves the needle. Now, reporting is faster, more consistent, and far more valuable. Overall, it helps our clients feel supported and empowered, and that leads to stronger, longer-term partnerships.