AgencyAnalytics
AgencyAnalytics
  • Pricing
  • Login
  • Start Trial

The Raven Tools alternative for agencies that want clear reporting

When client reporting is at stake, having a platform tailored to marketing agencies makes all the difference. Raven Tools has a range of digital marketing features, but it falls short in areas critical to agency workflows.

That’s why marketing agency professionals choose AgencyAnalytics. It’s built to simplify reporting, increase efficiency, and improve client satisfaction with features designed specifically for agencies.
See the Difference for Yourself With a 14-Day Free Trial
Agency Analytics Logo
Raven Tools
Starting Price
AgencyAnalytics
$59
Raven Tools
$49
Drag & Drop Editor
AgencyAnalytics
Raven Tools
White Label Reports
AgencyAnalytics
Raven Tools
Unlimited Users
AgencyAnalytics
Raven Tools
Chat Support
AgencyAnalytics
Raven Tools
Keyword Rank Tracking
AgencyAnalytics
Raven Tools
Backlink Monitor
AgencyAnalytics
Raven Tools
Google My Business Integrations
AgencyAnalytics
Raven Tools
PPC Integrations
AgencyAnalytics
Raven Tools
Social Integrations
AgencyAnalytics
Raven Tools
Task Manager
AgencyAnalytics
Raven Tools
AI Reporting Tools
AgencyAnalytics
Raven Tools
AgencyAnalytics
Raven Tools
AgencyAnalytics
Raven Tools
AgencyAnalytics
Raven Tools
User on couch
Try the alternative to Raven Tools trusted by 7,000 marketing agencies
Get Started for Free

Raven Tools and AgencyAnalytics both offer marketing performance tracking, but their core focus is different. Raven Tools has tools for SEO, PPC, and social media, but its reporting features are not tailored to multi-channel campaigns. The result is a platform better suited for in-house marketers than agencies.

AgencyAnalytics is a purpose-built reporting platform with over 80 integrations, drag-and-drop dashboards, and templates. This approach maintains smooth tracking for SEO, PPC, email, and social media in one unified platform. It simplifies reporting for even the most complex campaigns.

For agencies managing multiple client campaigns, AgencyAnalytics delivers a stress-free experience. 

Learn More
A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software
Learn More

Raven Tools has many features. But it lacks the agency-focused features needed for efficient client management. AgencyAnalytics is built to handle the unique challenges agencies face every day.

Here’s why agencies rely on AgencyAnalytics:

  • 80+ integrations covering SEO, PPC, email, and social media platforms

  • Fully customizable dashboards with an intuitive drag-and-drop interface

  • White-labeled reports that reflect agency branding

  • AI insights to identify trends and opportunities automatically

Raven Tools is helpful for general marketers. But AgencyAnalytics is the top choice for agencies managing diverse client portfolios.

See All SEO Tools
An illustration of the white Label marketing analytics dashboards built for marketing agencies
See All SEO Tools

Raven Tools has valuable features for SEO audits, competitor analysis, and campaign tracking. But its reporting needs manual customization, and its limited integrations can make things clunky when working across multiple channels.

AgencyAnalytics takes a different approach. It offers an all-in-one platform that connects PPC, social media, email, and SEO data. All key metrics are available in one place, so you don't need extra tools or manual processes.

See All Integrations
Experience Better Client Reporting with AgencyAnalytics
See All Integrations

Extensive Multi-Channel Integrations

Raven Tools has basic integrations for SEO and social media but lacks coverage for email and PPC. AgencyAnalytics connects with over 80 platforms, which offers a complete view of every client’s campaign across multiple channels.

Custom Dashboards for Every Client

AgencyAnalytics includes a drag-and-drop dashboard editor for quick and easy customization. Raven Tools dashboards are less flexible. It takes more time and effort to tailor reports to individual clients.

AI-Enhanced Reporting

AgencyAnalytics uses AI to find actionable insights and trends from client data automatically. Raven Tools does not include AI features, making data analysis a manual process.

Advanced Branding Options

AgencyAnalytics improves branding flexibility by helping agencies to customize reports with logos, colors, and other brand elements. This reinforces your agency’s identity across every report. 

Raven Tools has branding options, but they are less comprehensive by limiting the ability to create reports that fully reflect an agency’s professionalism.

View all reporting integrations
Stylized graphic of automated reporting
View all reporting integrations

Thousands of agencies choose AgencyAnalytics to simplify their reporting workflows. With a 4.7 rating on G2, it’s recognized for being easy to use and delivering features designed with agencies in mind.

An example of some of the AgencyAnalytics 5-star reviews from top marketing agencies

Migrating your client reporting to AgencyAnalytics follows a proven, agency-first process designed to remove friction and uncertainty.

Start with live chat support available 24/5 for fast answers and real-time guidance. For agencies on select plans, White Glove Onboarding delivers a tailored setup experience aligned to your workflows and reporting needs.

Agencies migrating a large number of clients receive complete migration support through optional Concierge Implementation Services, where our team handles the entire migration to ensure a clean, accurate, and efficient transition.

The result is a confident switch to AgencyAnalytics with continuity, clarity, and zero disruption to client reporting.

Get onboarded quickly so you can start meeting the needs of your clients and your agency.

Trusted by 7,000+ marketing agencies

Having used AgencyAnalytics in my digital agency for over 2 years, I couldn’t recommend it highly enough. Using this platform has allowed us to scale as an agency and provide more professional reports for our clients.

Brad Russell

Brad Russell

Digital Hitmen

Users love us
Leader winter 2025
Momentum Leader 2025
Read Case Study

It doesn’t get any easier with the AgencyAnalytics drag-and-drop editor. Creating reports takes minutes instead of hours. 

Raven Tools’ reporting tools require more manual setup, are less versatile, and more time consuming for multi-channel campaigns.

Experience Flexibility

Raven Tools supports SEO and social media reporting but lacks flexibility for multi-channel campaigns. Its limited customization and integrations can restrict comprehensive reporting.

AgencyAnalytics has unlimited reports and dashboards across all channels. By consolidating PPC, SEO, social media, and email metrics, your agency will present meaningful insights easily and accurately.

See Plans & Pricing

KEYWORD RANK TRACKER

Unlike Raven Tools, we don't source ranks from a 3rd party reseller. Our full-featured rank tracker gives accurate keyword rankings for any location or language on the top search engines, including Google, Google Maps, Google Mobile, and Bing.

BACKLINK MONITOR

See every client's full backlink profile. Stay current on your link building efforts in an intuitive backlink analysis dashboard, and share this work with clients. You can even add links manually, and track unpublished links!

SEO ANALYTICS

Monitor SEO KPIs from top platforms like Google Analytics, Google Search Console, Google Lighthouse, Bing Webmaster Tools, and more… all from one easy-to-use interface.

See All SEO Tools

AgencyAnalytics uses AI to provide instant insights into campaign performance. It identifies trends and opportunities without extensive manual analysis. It will even scan your reports and create a high-level summary in seconds.

Raven Tools does not have comparable AI-driven features.

Explore AI Reporting Tools

AgencyAnalytics has customizable alerts so your agency stays on top of critical campaign milestones, such as SEO traffic spikes or PPC goal completions. These alerts help teams respond quickly to opportunities or challenges, and to improve overall campaign performance. 

Raven Tools offers basic notification features but does not have the same level of flexibility for creating tailored alerts.

Learn More About Alerts

AgencyAnalytics has granular permissions to make sure clients only see relevant data. 

Raven Tools’ permissions settings are less adaptable, which can complicate managing multiple client accounts.

Access Permission Options

AgencyAnalytics includes integrated task management tools that help agencies keep campaigns on track and to make sure deadlines are met. Teams can assign tasks, monitor progress, and collaborate easily within the platform. 

Raven Tools lacks built-in task management features, requiring agencies to rely on third-party solutions for project management.

Discover Easier Task Management

AgencyAnalytics gives full customization for reports, including logos, colors, and branding elements. 

Raven Tools has some branding options but lacks the functionality to create fully customized client-facing reports.

See White Label Options
Build Dashboards & Reports Your Own Way With a Drag and Drop Editor

Built for agencies who need more than just data

AgencyAnalytics turns marketing metrics into client-ready insights. With less setup, less hassle, and more time saved.

Start Your Free Trial

Frequently Asked Questions

If we don’t answer all of your questions here, please contact us. Our team is happy to help.

For agencies managing complex reporting needs or migrating multiple clients, we recommend booking a demo to see how AgencyAnalytics can streamline your reporting at scale.

  • Raven Tools is an SEO platform that focuses on keyword research, backlink analysis, site audits, and content optimization for SEO professionals.

    AgencyAnalytics is a marketing platform built specifically for agencies, with an emphasis on:

    • Automated reporting and advanced reporting workflows

    • SEO performance monitoring across clients

    • User friendly tools designed for agency owners and account teams

    While Raven Tools focuses on managing SEO tasks, AgencyAnalytics simplifies reporting and SEO performance visibility—helping agencies communicate results more effectively.

  • Not completely—and it’s not meant to be.

    Raven Tools focuses on:

    • Keyword research and competitive analysis

    • Backlink analysis, link quality monitoring, and domain overview

    • Site audits and advanced SEO workflows

    AgencyAnalytics complements those SEO tools by:

    • Providing reliable keyword rank tracking and historical performance trends

    • Monitoring SEO performance across multiple clients

    • Turning SEO efforts into clear, client-ready reports

    Many agencies use Raven Tools, SE Ranking, Semrush, or Moz Pro for SEO execution, and AgencyAnalytics for reporting and performance monitoring.

  • Yes. AgencyAnalytics prioritizes usability for agencies.

    Agencies benefit from:

    • A user-friendly interface with a shorter learning curve

    • Faster setup compared to advanced SEO platforms

    • Reporting workflows that don’t require deep SEO expertise

    This makes AgencyAnalytics accessible for smaller teams and scalable for larger organizations.

  • AgencyAnalytics is designed to make SEO performance easy to track and communicate.

    The platform:

    • Tracks rankings and SEO progress automatically

    • Connects SEO data with Google Analytics and Google Search Console

    • Generates automatic reports and dashboards in just a few clicks

    This helps agencies move through every stage of the SEO journey without spending time rebuilding reports manually each month.

  • AgencyAnalytics is ideal for:

    • Marketing agencies focused on client reporting and communication

    • Teams managing SEO alongside paid, social, and other marketing channels

    • Agencies supporting multiple clients and campaigns that need consistent, scalable reporting

    • Agency owners who want efficiency without sacrificing insight

    Raven Tools focuses more on SEO professionals handling keyword research, backlink analysis, and content optimization. AgencyAnalytics becomes the better choice when agencies need multi-channel performance monitoring, clear reporting, and a platform designed to improve client satisfaction at scale.

  • Raven Tools, Semrush, SE Ranking, and Moz Pro all offer advanced SEO features such as keyword research, site audits, backlink analysis, and competitive analysis.

    AgencyAnalytics takes a different approach by:

    • Focusing on advanced reporting rather than SEO execution

    • Supporting multi-client reporting at scale

    • Delivering valuable insights without a steep learning curve

    This makes AgencyAnalytics one of the best Raven Tools alternatives for agencies that already use other SEO tools but need better reporting.

  • Yes. AgencyAnalytics supports reporting across content marketing and local SEO efforts.

    The platform:

    • Tracks rankings and website performance tied to content optimization

    • Supports local SEO features through location-based tracking

    • Helps agencies show how content marketing contributes to overall SEO performance

    This provides valuable insights into how digital marketing efforts impact visibility and growth.

  • AgencyAnalytics includes a wide range of advanced reporting and performance intelligence features designed specifically for marketing agencies.

    The platform offers:

    • AI reporting tools that automatically summarize performance and surface key insights

    • Industry benchmarks that show how client results compare to peers

    • Performance alerts that notify teams when key metrics change

    • Custom goals and budget tracking to measure progress against real objectives

    • Forecasting tools that help agencies plan and communicate future performance

    • Third-party integrations with over 80 marketing platforms

    • API access for advanced workflows and customization

    Together, these features help agencies centralize reporting, move from reactive to proactive decision-making, and deliver clearer, more strategic insights to clients—without introducing BI complexity or custom pricing surprises.

  • Yes to both.

    Start with a free trial to explore all the features—no credit card required. If you decide to continue, choose from flexible pricing plans and save more by paying annually.

    And if AgencyAnalytics isn’t the right fit, we offer a 30-day money-back guarantee, no questions asked.

See how 7,000+ marketing agencies help clients win

Start Your Trial Now

Free 14-day trial. No credit card required.

Callout Get StartedSwoosh
Logo
G2 Users Love Us
AgencyAnalytics G2 Leader Fall 2025
AgencyAnalytics G2 Momentum Leader Fall 2025
G2 Crowd

4.7 out of 5

Capterra

4.8 out of 5

Product
Platform features
Agency solutions
Data integrations
Compare platforms
Reviews
Pricing
Company
About
Careers
Hiring
Media Kit
Contact
Get Started
Start Free Trial
Book a Demo
Quick Start Guide