Which metrics should agencies track in a Yext report?

Track average rating trends and review count to monitor reputation shifts. Engagement data—like clicks-to-call, driving directions requests, website visits—reveals local search intent. Listings performance metrics such as search appearances and profile views tie visibility to real-world action.

How do you create a custom Yext dashboard?

Creating a custom Yext dashboard is easy with AgencyAnalytics. Start with the Yext dashboard template or build your own with the drag-and-drop editor. Display rating trends, review volume, profile engagement, and call or direction requests. Clarify raw data with data visualization software that tells a more intuitive performance story. Then enhance reporting with local SEO data, social media, or paid campaign analytics to connect listings insight with broader campaign impact.

Can Yext reporting be automated?

Absolutely. AgencyAnalytics automates Yext data flow into scheduled report delivery, removing repetitive exports and dashboard updates. Agencies save time and stay focused on strategy—while clients consistently receive fresh insight into their listings’ performance—from local visibility to engagement.

How do you white label Yext reports?

With white label client reporting, agencies customize dashboards and reports with branded logos, color schemes, layout, and domain. Performance reports—whether viewed live or received via email—reflect the agency’s identity and professionalism.

How do large agencies report on Yext metrics across multiple clients?

Rather than juggling isolated dashboards, agencies create customized reporting for each client and provide access through client portals. This keeps data centralized, secure, and easily viewable—giving teams freedom to spend less time managing reports and more time optimizing listings strategy.

IntegrationsYext

Automated Yext Reporting Tool

Item: AgencyAnalytics
Rating: 5
Author: Ariella Yager

Save time while impressing clients with fully automated and white-labeled Yext reports. Analyze cross-channel metrics and respond to reviews in real-time with the automated Yext reporting tool built for marketing agencies. Monitor customer reviews from hundreds of sites across the web. Analyze customer interactions, reach, listings, and demographics statistics.

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A screenshot of the Yext integration on AgencyAnalytics

Bring Yext data into focus

Transform complex metrics into clear, client-friendly reports that reveal what’s working and where to improve.

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Ratings

Keep tabs on overall rating and average rating over time

Demographics

Analyze searches and views by age, gender and device

Engagement

Identify the review sites that are referring calls, clicks and requests for driving directions

Reviews

Maintain brand control by addressing both positive and negative reviews in real time

Local SEO Made Simple

Automate Yext Reporting to Track Listings, Reviews, and Visibility

Automatically pull in Yext data to monitor local listings, customer reviews, and search visibility—all in one dashboard. Agencies save time on manual reporting while keeping clients informed with up-to-date insights that show how local SEO efforts impact discoverability and reputation across every location.

Explore the Local SEO Report Template

Yext Engagement Metrics Examples on a Dashboard

Explore the Local SEO Report Template

Metrics Explorer

Explore All Available Yext Metrics

See all of the Yext analytics that are easily added to client reports and marketing dashboards

Actions
Average Rating
Date
Facebook Impressions
Facebook Page Views
Field Status
Google Listing Impressions
Google Search Term Impressions
Google Searches
Listing Searches
Profile Views
Review Count
Reviews

A screenshot of sample Yext review report data

Manage and Respond to Reviews at Any Scale

Monitor Ratings and Reviews

Brand reputation can turn on a dime. Our Yext marketing dashboard aggregates reviews from Facebook, Google, Yelp, and hundreds of other sites around the web, helping you to graphically visualize overall customer sentiment.

Turn Reviews into Revenue

Optimize for Customer Engagement

Measure the ways in which customers engage with reviews and listings in the form of phone calls, website clicks and driving directions. Isolate review sites that prompt customers to take action, then optimize those site listings for additional reviews, traffic and revenue.

Discover and define your Customer's Core Audience

Leverage Demographic Trends

Dive deep into the age and gender of your reviewers, as well as the devices used to write reviews and ratings. Comparisons between reviewer demographics and overall site demographics can lead to fresh and unexpected insights!

Engage with Customers on Their Terms

Monitor Reviews in Real-Time

Customers increasingly expect brands to respond to feedback in real-time. But staying on top of every review site on the web can be overwhelming. Our Yext dashboard lets you respond to customer feedback across the web from a single interface.

Monitor Searches and Views

Analyze Brand Reach

Understanding the reach of your reviews is crucial to prioritizing your focus on specific reviews sites. Gain insight into which review sites - and even specific reviews - are being seen by your audience.

Track and Share All Listings

Ensure 100% Listing Accuracy

See all of your online listings in one place with our Yext dashboards: Clients can see a full list, along with a screenshot of each, and the listing's URL! Count new listings, and monitor listing status to ensure they're always live. Effortlessly show clients exactly where you've listed their business.

Connect the dots between a client's Yext data and their other marketing channels. With over 85 marketing platforms to integrate, clients will clearly understand how their Yext analytics are related to their social media performance reporting, for example. Maybe the report needs to highlight the correlation to a keyword ranking report instead. The options are endless with a dedicated digital marketing dashboard that allows clients to keep tabs on their live marketing metrics 24/7.

Browse Integrations

Showcase Yext performance in a fully branded, client-facing dashboard. White label features let you apply your agency’s logo, colors, and domain, so every Yext report looks like an extension of your services.

Deliver a consistent, professional experience that builds trust and reinforces your agency’s role in driving local SEO success.

Add Your Agency's Branding

Spend less time digging through location data and more time improving local visibility. With AI-powered reporting, instantly surface insights from Yext—like review trends, and search visibility.

Ask AI translates complex local SEO metrics into clear, client-ready recommendations, while AI Summary provides high-level overviews to keep your team efficient and your clients in the loop.

Discover AI Reporting Tools

A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software

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Transform Yext insights and local SEO data into clean, visual dashboards your clients can instantly understand. Highlight listing coverage, brand consistency, and local visibility—all without the complexity of BI tools.

Fast, streamlined reporting built for local-first agencies.

Visualize Client Success

Stop juggling dashboards. Monitor client campaigns across your portfolio with real-time data, automated updates, and built-in trend visibility—all from a single view. Bring Yext data and local SEO metrics into a single dashboard that aggregates performance across all your clients or locations. Compare visibility, listing performance, and engagement trends to guide your client's local SEO strategy—without bouncing between tools.

See the Bigger Picture

Show clients the value of your local marketing efforts with white-labeled dashboards that blend Yext metrics with broader local SEO performance data. Automate delivery, skip the spreadsheets, and keep your reporting aligned with your brand.

Spend less time building reports—and more time driving rankings, visibility, and growth.

Create Custom Marketing Dashboards

An example of the local SEO report template built for marketing agencies

FAQs About Yext Reporting for Marketing Agencies

Listings impact visibility, engagement, and reputation—these FAQs show how agencies tap Yext data for clarity, branding, automation, and scalable reporting.

Track average rating trends and review count to monitor reputation shifts. Engagement data—like clicks-to-call, driving directions requests, website visits—reveals local search intent. Listings performance metrics such as search appearances and profile views tie visibility to real-world action.
Creating a custom Yext dashboard is easy with AgencyAnalytics. Start with the Yext dashboard template or build your own with the drag-and-drop editor. Display rating trends, review volume, profile engagement, and call or direction requests. Clarify raw data with data visualization software that tells a more intuitive performance story. Then enhance reporting with local SEO data, social media, or paid campaign analytics to connect listings insight with broader campaign impact.
Absolutely. AgencyAnalytics automates Yext data flow into scheduled report delivery, removing repetitive exports and dashboard updates. Agencies save time and stay focused on strategy—while clients consistently receive fresh insight into their listings’ performance—from local visibility to engagement.
With white label client reporting, agencies customize dashboards and reports with branded logos, color schemes, layout, and domain. Performance reports—whether viewed live or received via email—reflect the agency’s identity and professionalism.
Rather than juggling isolated dashboards, agencies create customized reporting for each client and provide access through client portals. This keeps data centralized, secure, and easily viewable—giving teams freedom to spend less time managing reports and more time optimizing listings strategy.