IntegrationsGoogle Ad Manager

Google Ad Manager Reporting

Upgrade your client reporting with the Google Ad Manager reporting tool. Present ad performance and revenue metrics on one streamlined dashboard.

A dashboard view of how the AgencyAnalytics Google Ad Manager integration helps you track and manage the performance of your clients’ ad inventory.

Bring Google Ad Manager data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Monitor Inventory Performance

View impressions, clicks, revenue, & more for your clients’ orders, line items, & creatives

In-Depth Analysis

Track how key values & placements of ad units are performing within your clients’ ad inventory

Track Demographics

Understand which countries, devices, browsers, & OS drive ad inventory performance

Build Custom Dashboards

Create intuitive dashboards that help you manage ad inventory & audiences served

GOOGLE AD MANAGER REPORTING MADE EASY

Track & Manage Clients’ Ad Inventory

If you’re leveraging Google Ad Manager to monetize your clients’ prime digital ad space—whether it’s on their website, app, or elsewhere—you need to maximize their returns. Clearly track ad inventory impressions, clicks, revenue, and more through orders, line items, and creatives. Easily identify areas of growth and take action on low performing ad units.

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Manage clients' ad inventory by tracking performance metrics like Total Impressions and Total Clicks.

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Metrics Explorer

Explore All Available Google Ad Manager Metrics

See all the metrics you can easily add to your marketing dashboards and client reports

Ad Exchange Active View Average Viewable Time
Ad Exchange Active View Eligible Impressions
Ad Exchange Active View Measurable Impressions
Ad Exchange Active View Measurable Impressions Rate
Ad Exchange Active View Viewable Impressions
Ad Exchange Active View Viewable Impressions Rate
Ad Exchange Cost Per Click
Ad Exchange Lift Earnings
Ad Exchange Line Item Level Average Ecpm
Ad Exchange Line Item Level Clicks
Ad Exchange Line Item Level CTR
Ad Exchange Line Item Level Impressions
Ad Exchange Line Item Level Percent Clicks
Ad Exchange Line Item Level Percent Impressions
Ad Exchange Line Item Level Revenue
Ad Exchange Line Item Level With Cpd Percent Revenue
Ad Exchange Match Rate
Ad Exchange Matched Request CTR
Ad Exchange Matched Request Ecpm
Ad Exchange Responses Served
Ad Exchange Total Request CTR
Ad Exchange Total Request Ecpm
Ad Exchange Total Requests
Ad Server Active View Average Viewable Time
Ad Server Active View Eligible Impressions
Ad Server Active View Measurable Impressions
Ad Server Active View Measurable Impressions Rate
Ad Server Active View Revenue
Ad Server Active View Viewable Impressions
Ad Server Active View Viewable Impressions Rate
Ad Server All Revenue
Ad Server Clicks
Ad Server Cpd Revenue
Ad Server CPM And CPC Revenue
Ad Server CTR
Ad Server Impressions
Ad Server Line Item Level Percent Clicks
Ad Server Line Item Level Percent Impressions
Ad Server Line Item Level With Cpd Percent Revenue
Ad Server Responses Served
Ad Server Unfiltered Begin To Render Impressions
Ad Server Unfiltered Clicks
Ad Server Unfiltered Impressions
Ad Server With Cpd Average Ecpm
Adsense Active View Average Viewable Time
Adsense Active View Eligible Impressions
Adsense Active View Measurable Impressions
Adsense Active View Measurable Impressions Rate
Adsense Active View Viewable Impressions
Adsense Active View Viewable Impressions Rate
Adsense Line Item Level Average Ecpm
Adsense Line Item Level Clicks
Adsense Line Item Level CTR
Adsense Line Item Level Impressions
Adsense Line Item Level Percent Clicks
Adsense Line Item Level Percent Impressions
Adsense Line Item Level Revenue
Adsense Line Item Level With Cpd Percent Revenue
Adsense Responses Served
Date
Dropoff Rate
Inserted At
Programmatic Match Rate
Programmatic Responses Served
Row ID
Sdk Mediation Creative Clicks
Sdk Mediation Creative Impressions
Total Active View Average Viewable Time
Total Active View Eligible Impressions
Total Active View Measurable Impressions
Total Active View Measurable Impressions Rate
Total Active View Revenue
Total Active View Viewable Impressions
Total Active View Viewable Impressions Rate
Total Ad Requests
Total Code Served Count
Total Fill Rate
Total Inventory Level Unfilled Impressions
Total Line Item Level All Revenue
Total Line Item Level Clicks
Total Line Item Level CPM And CPC Revenue
Total Line Item Level CTR
Total Line Item Level Impressions
Total Line Item Level With Cpd Average Ecpm
Total Programmatic Eligible Ad Requests
Total Responses Served
Total Unmatched Ad Requests
Video Trueview Skip Rate
Video Trueview Views
Video Trueview Vtr
Video Viewership Auto Plays
Video Viewership Average View Rate
Video Viewership Average View Time
Video Viewership Click To Plays
Video Viewership Complete
Video Viewership Completion Rate
Video Viewership First Quartile
Video Viewership Midpoint
Video Viewership Start
Video Viewership Third Quartile
Video Viewership Total Error Count
Video Viewership Total Error Rate
Video Viewership Video Length
Yield Group Auctions Won
Yield Group Bids
Yield Group Bids In Auction
Yield Group Callouts
Yield Group Estimated CPM
Yield Group Estimated Revenue
Yield Group Impressions
Yield Group Mediation Chains Served
Yield Group Mediation Fill Rate
Yield Group Mediation Passbacks
Yield Group Mediation Third Party Ecpm
Yield Group Successful Responses

Track and report on performance metrics that show your clients' ROI.

Understand the performance of your clients' Key Values and Placements.

Understand which countries, devices, browsers, and OS drive ad inventory performance.

AD INVENTORY REVENUE TRACKING

Clearly Present Your ROI

Demonstrate exactly how the performance of your client’s ad inventory is impacting their bottom line over time. Display the CPC and CPM revenue and layer in CPD and vCPM to show how much is being earned from ads. Track eCPM to further report on the average revenue generated from ads in your clients’ inventory.

REFINE YOUR TARGETING AND OFFERINGS

Compare Performance of Key Values and Ad Unit Placements

Adding value and ROI to your clients’ inventory of ad offerings has a direct impact on demand from advertisers and buyers. Understand which types and groupings of ad units are performing for a client by monitoring and reporting on the performance of Key Value and Placements performance. Drill into impressions, clicks, and revenue by orders, line items, and creatives for detailed insights.

TAILOR YOUR AD INVENTORY STRATEGY

Detailed Demographic Reports

Knowing your market is key. Track the most impactful audience for your client’s ad inventory so you know exactly who to target in your ad management strategy. Dissect ad performance by geographic location, device, browser, and operating system.

Andy Hill, Founder

Distribute Digital

AgencyAnalyticshasbeenagamechangerforreporting.Itallowsustoprovideourclientswithreal-timedashboardswhilstsavingouraccountmanagersmanyhoursamonthonclientreports.Thistimeisnowhelpingouragencyoperatemoreefficientlywhilstimprovingthequalityofourclientreporting.

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Your clients are concerned about their ad inventory performance—but to fully demonstrate your agency’s strategic expertise, pull data from more than 80 data connectors and show how every piece of the puzzle works together. Create reporting efficiency while giving clients the complete picture of how your marketing agency is driving results.

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An example of the available marketing platform integrations AgencyAnalytics offers to connect your clients' marketing data

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Jessica Crist, Production Manager

High Five Media

IcanconfidentlysaythatAgencyAnalyticshastransformedthewayweapproachclientreportingandanalytics.Fromthemomentwemadetheswitch,weexperiencedaprofoundpositiveimpactonouragency’sefficiency,clientcommunication,andoverallperformance.

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