Google Ad Manager Reporting
Bring Google Ad Manager data into focus
Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.
Monitor Inventory Performance
View impressions, clicks, revenue, & more for your clients’ orders, line items, & creatives
In-Depth Analysis
Track how key values & placements of ad units are performing within your clients’ ad inventory
Track Demographics
Understand which countries, devices, browsers, & OS drive ad inventory performance
Build Custom Dashboards
Create intuitive dashboards that help you manage ad inventory & audiences served
Track & Manage Clients’ Ad Inventory
If you’re leveraging Google Ad Manager to monetize your clients’ prime digital ad space—whether it’s on their website, app, or elsewhere—you need to maximize their returns. Clearly track ad inventory impressions, clicks, revenue, and more through orders, line items, and creatives. Easily identify areas of growth and take action on low performing ad units.
Explore All Available Google Ad Manager Metrics
- Ad Exchange Active View Average Viewable Time
- Ad Exchange Active View Eligible Impressions
- Ad Exchange Active View Measurable Impressions
- Ad Exchange Active View Measurable Impressions Rate
- Ad Exchange Active View Viewable Impressions
- Ad Exchange Active View Viewable Impressions Rate
- Ad Exchange Cost Per Click
- Ad Exchange Cost Per Click Currency
- Ad Exchange Lift Earnings
- Ad Exchange Lift Earnings Currency
- Ad Exchange Line Item Level Average Ecpm
- Ad Exchange Line Item Level Average Ecpm Currency
- Ad Exchange Line Item Level Clicks
- Ad Exchange Line Item Level CTR
- Ad Exchange Line Item Level Impressions
- Ad Exchange Line Item Level Percent Clicks
- Ad Exchange Line Item Level Percent Impressions
- Ad Exchange Line Item Level Revenue
- Ad Exchange Line Item Level Revenue Currency
- Ad Exchange Line Item Level With Cpd Percent Revenue
- Ad Exchange Match Rate
- Ad Exchange Matched Request CTR
- Ad Exchange Matched Request Ecpm
- Ad Exchange Matched Request Ecpm Currency
- Ad Exchange Responses Served
- Ad Exchange Total Request CTR
- Ad Exchange Total Request Ecpm
- Ad Exchange Total Request Ecpm Currency
- Ad Exchange Total Requests
- Ad Server Active View Average Viewable Time
- Ad Server Active View Eligible Impressions
- Ad Server Active View Measurable Impressions
- Ad Server Active View Measurable Impressions Rate
- Ad Server Active View Revenue
- Ad Server Active View Revenue Currency
- Ad Server Active View Viewable Impressions
- Ad Server Active View Viewable Impressions Rate
- Ad Server All Revenue
- Ad Server All Revenue Currency
- Ad Server Clicks
- Ad Server Cpd Revenue
- Ad Server Cpd Revenue Currency
- Ad Server CPM And CPC Revenue
- Ad Server CPM And CPC Revenue Currency
- Ad Server CTR
- Ad Server Impressions
- Ad Server Line Item Level Percent Clicks
- Ad Server Line Item Level Percent Impressions
- Ad Server Line Item Level With Cpd Percent Revenue
- Ad Server Responses Served
- Ad Server Unfiltered Begin To Render Impressions
- Ad Server Unfiltered Clicks
- Ad Server Unfiltered Impressions
- Ad Server With Cpd Average Ecpm
- Ad Server With Cpd Average Ecpm Currency
- Adsense Active View Average Viewable Time
- Adsense Active View Eligible Impressions
- Adsense Active View Measurable Impressions
- Adsense Active View Measurable Impressions Rate
- Adsense Active View Viewable Impressions
- Adsense Active View Viewable Impressions Rate
- Adsense Line Item Level Average Ecpm
- Adsense Line Item Level Average Ecpm Currency
- Adsense Line Item Level Clicks
- Adsense Line Item Level CTR
- Adsense Line Item Level Impressions
- Adsense Line Item Level Percent Clicks
- Adsense Line Item Level Percent Impressions
- Adsense Line Item Level Revenue
- Adsense Line Item Level Revenue Currency
- Adsense Line Item Level With Cpd Percent Revenue
- Adsense Responses Served
- Date
- Dropoff Rate
- Inserted At
- Programmatic Match Rate
- Programmatic Responses Served
- Row ID
- Sdk Mediation Creative Clicks
- Sdk Mediation Creative Impressions
- Total Active View Average Viewable Time
- Total Active View Eligible Impressions
- Total Active View Measurable Impressions
- Total Active View Measurable Impressions Rate
- Total Active View Revenue
- Total Active View Revenue Currency
- Total Active View Viewable Impressions
- Total Active View Viewable Impressions Rate
- Total Ad Requests
- Total Code Served Count
- Total Fill Rate
- Total Inventory Level Unfilled Impressions
- Total Line Item Level All Revenue
- Total Line Item Level All Revenue Currency
- Total Line Item Level Clicks
- Total Line Item Level CPM And CPC Revenue
- Total Line Item Level CPM And CPC Revenue Currency
- Total Line Item Level CTR
- Total Line Item Level Impressions
- Total Line Item Level With Cpd Average Ecpm
- Total Line Item Level With Cpd Average Ecpm Currency
- Total Programmatic Eligible Ad Requests
- Total Responses Served
- Total Unmatched Ad Requests
- Video Trueview Skip Rate
- Video Trueview Views
- Video Trueview Vtr
- Video Viewership Auto Plays
- Video Viewership Average View Rate
- Video Viewership Average View Time
- Video Viewership Click To Plays
- Video Viewership Complete
- Video Viewership Completion Rate
- Video Viewership First Quartile
- Video Viewership Midpoint
- Video Viewership Start
- Video Viewership Third Quartile
- Video Viewership Total Error Count
- Video Viewership Total Error Rate
- Video Viewership Video Length
- Yield Group Estimated CPM
- Yield Group Estimated CPM Currency
- Yield Group Estimated Revenue
- Yield Group Estimated Revenue Currency
- Yield Group Impressions
- Yield Group Mediation Chains Served
- Yield Group Mediation Fill Rate
- Yield Group Mediation Passbacks
- Yield Group Mediation Third Party Ecpm
- Yield Group Mediation Third Party Ecpm Currency
Ad Inventory Revenue Tracking
Clearly Present Your ROI
Demonstrate exactly how the performance of your client’s ad inventory is impacting their bottom line over time. Display the CPC and CPM revenue and layer in CPD and vCPM to show how much is being earned from ads. Track eCPM to further report on the average revenue generated from ads in your clients’ inventory.
Refine Your Targeting and Offerings
Compare Performance of Key Values and Ad Unit Placements
Adding value and ROI to your clients’ inventory of ad offerings has a direct impact on demand from advertisers and buyers. Understand which types and groupings of ad units are performing for a client by monitoring and reporting on the performance of Key Value and Placements performance. Drill into impressions, clicks, and revenue by orders, line items, and creatives for detailed insights.
Tailor Your Ad Inventory Strategy
Detailed Demographic Reports
Knowing your market is key. Track the most impactful audience for your client’s ad inventory so you know exactly who to target in your ad management strategy. Dissect ad performance by geographic location, device, browser, and operating system.
Your clients are concerned about their ad inventory performance—but to fully demonstrate your agency’s strategic expertise, pull data from more than 85 data connectors and show how every piece of the puzzle works together. Create reporting efficiency while giving clients the complete picture of how your marketing agency is driving results.
Your brand's image speaks volumes. Give your clients sleek, personalized marketing dashboards that reflect your brand's excellence and aesthetic. Leverage multiple white labeling features to make a lasting impression while keeping clients informed on every aspect of their marketing results. Keep it professional, down to the last detail.
Give your team easy access to the information they need to get work done. Make certain data available to your clients on-demand so they’re always in-the-know. With AgencyAnalytics, you have granular control over permission settings. You can even create and assign tasks across your agency. And when the work’s done? Share your progress directly in your marketing reports.
Discover the white label reporting tool trusted by 7,000+ marketing agencies.
With our 24/5 live chat support and lightning-fast response times, we make sure you and your team get the answers you need to keep raising the bar on your marketing reporting. And of course, great support isn’t just about speed, it’s about quality. AgencyAnalytics customer support ratings consistently soar above 95%—and we’re always iterating to improve.
Turn Google Ads Manager data into clean, visual dashboards that spotlight revenue trends, inventory performance, and monetization metrics—without the clutter of complex tools. Combine with 85+ platforms for a complete view of cross-channel performance.
Simple, streamlined reporting for agencies managing ad-driven growth.
Show clients how your monetization strategy is paying off with fully branded, automated dashboards powered by Google Ads Manager data. Deliver a polished view of revenue performance—no spreadsheets, no hassle.
Stay focused on optimizing inventory while your reporting works behind the scenes.
FAQs About Google Ad Manager Reporting for Marketing Agencies
Need clarity on ad inventory performance? These answers help agencies track key metrics, automate reports, brand deliverables, and scale reporting across publisher clients.
AgencyAnalytics connects to Google Ad Manager with view and manage campaign permissions on the account, authorized through Google. New data lands about 24 hours behind, and the first import takes 14 hours or more while the history backfills. Full steps are in the Google Ad Manager connection guide.
AgencyAnalytics reports Google Ad Manager platform analytics, inventory analytics, geography analytics, and delivery analytics, with Ad Server Impressions, Ad Server Clicks, Ad Server CTR and Total Fill Rate among the fields you can place. Unfilled impressions are reported next to fill rate, so unsold inventory shows up as a number your client can act on. The metrics explorer on this page lists more of them.
Yes. One AgencyAnalytics report holds sections from every integration connected to that client, so paid, organic, email, and call data land in the same place. If you want the view across several clients at once, that's a roll-up report.
Yes. AgencyAnalytics white labels the whole thing: your logo replaces ours on the login screen and on every report cover and header, your icon becomes the favicon in the client's browser tab, and your colors apply to dashboards and widgets. Reports can be served from your own domain, and it's a one-time setup.
Yes. AgencyAnalytics takes anything you keep in a Google Sheet straight onto a dashboard or report, and custom widgets cover the rest as a stat or a simple text or image block. You can also request an integration; agency votes decide what gets built next.
Yes. An AgencyAnalytics report or dashboard shared as a link opens read-only with no sign-in. Put it on a schedule if they'd rather it just turned up, or give them a portal login if they like to dig into the numbers themselves. Client and staff users are unlimited, so it costs nothing either way.
Usually not. Ask your client to add you as a user on their own accounts with the access AgencyAnalytics needs, then connect under your own login. If they'd rather hang onto their passwords, set them up as a Client User and they connect everything themselves.
Yes. Put a KPI target on the metric and AgencyAnalytics posts to your in-app notification inbox when the target is met, or when the number moves far enough to be worth a look. Set it on one client or across the whole account.
Yes. When an integration disconnects, AgencyAnalytics notifies every user with access to that client, in their in-app inbox. Same whether the authorization lapsed or someone changed permissions at the client's end, so you hear about it before they do.
Start from the PPC report template or the PPC dashboard template, then add Google Ad Manager as a section. Both are built around the channel, so the layout is already in place and you edit the sections you want.
Everything your agency needs
Automated Reports
White Label Dashboard
Client & Staff Access
Connect Your Data
AI Powered
