TikTok Report Template for Automated, Client-Ready Reporting

Fully Customizable TikTok Report Templates

Streamline TikTok reporting with an automated, fully customizable template. Pull data directly from business and ad accounts, eliminating manual work while ensuring consistent, professional reports. Customize layouts, integrate insights from other platforms, and enhance branding with white-label features—delivering client-ready reports that highlight social media impact with minimal effort.

Creating, generating, and sharing reports has never been easier, and our clients love the fact they can follow our activity and their stats in real time. Everything is simplified, accessible, and beautifully presented.

Claire Aldridge / Digital Marketing Specialist

14 Key Sections Included in a TikTok Report

1. Cover Page

Reporting isn’t always just about the numbers; it’s a way to strengthen credibility and create a great first impression. 

To start things on a good note, include a branded cover page with every TikTok report. It’s a subtle way to boost client confidence and set your agency apart from the competition. Demonstrate your commitment to high quality right from the start. 

Remember to indicate the reporting period on cover pages–be it monthly, quarterly, or another cadence. It’s a way to provide context, ensuring clients know what to expect. 

After you’ve created a standout cover page, it’s easy to replicate it across other reports. This results in consistent branding across all reports, reducing preparation time.

2. Executive Summary 

Aside from a stellar cover page, every client report needs a well-written executive summary. This review gives decision-makers a snapshot of results without having to read the entire document. It’s a way to respect their busy schedules and get straight to business, while setting the stage for those who want deeper engagement. 

To craft an effective TikTok report summary, be sure to:

• Prioritize Key Metrics: Identify and focus on the metrics clients care most about (e.g., CPC and Conversion Rate).

• Be Concise: Use clear, straightforward language to summarize findings without overwhelming detail.

• Contextualize Data: Briefly explain the significance of these metrics and link them to specific outcomes where possible (e.g., increased online sales). 

3. Net Followers

Net followers represent the difference between the total number of new and lost followers for a specific period. In essence, this metric shows whether your client’s audience has experienced growth or a fall.

Use this metric to understand whether your client’s content resonates with users and attracts a growing follower base. If there’s a decrease or stagnancy, explore strategy tweaks like infusing storytelling or providing more valuable takeaways.

4. Video Views

Video views are counted when a video starts playing after appearing on a user’s feed (not including replays).

A high number of video views demonstrates your agency’s ability to develop watch-worthy and creative content. It also reassures clients that their content is gaining traction. 

There are a few ways to address a low number of video views. For example, it may mean refining hashtags, collaborating with influencers, and ensuring your client isn’t on a private account. Also, explore the following forms of content for variety: 

• Short videos to get the message across quickly. 

• Duets with other users in the community. 

• Slideshows that are relevant to your client’s business category.

5. Profile Views

Profile views represent the number of times users have visited your client’s profile page, providing a measure of brand curiosity.

This metric showcases your agency’s success in generating user interest and encouraging further exploration. 

To get the most from this data, analyze the demographics of profile visitors on your client’s account. Then, identify trends, and create tailored content if appropriate. 

6. Engagement

Engagement includes user actions such as likes, comments, shares, and saves. Remember that the TikTok algorithm favors content that generates user interaction, so this metric is especially important.

To encourage engagement, incorporate action-oriented captions, text, and voiceovers (e.g., verbally asking viewers to tap “Share”). Also, create authentic and relatable content to spark their interest.

As a best practice, periodically review TikTok’s community guidelines and what’s defined as inappropriate content. Aside from obvious violations (e.g., videos with violence, harassment, fraud, or firearms), research what other content has been removed globally by moderators. 

What happens if your client’s content seems fine, but it was reported or suspected of breaches? Submit an appeal. Once it’s reviewed, you’ll be notified of any changes. 

7. Average Time Watched

Average time watched measures the duration viewers spend watching a video. The higher the metric, the more viewers are interested in this content. 

Including this metric in a TikTok report demonstrates your agency’s ability to reach audiences and capture their attention. In turn, this enhances the value provided to clients. 

Use an interesting hook to address a low average time watched and get the message across quickly. Also, use high-quality visuals and include dynamic elements (like catchy music or transitions) to keep viewers engaged.

8. Click-Through Rate (CTR)

Click-through rate (CTR) measures the percentage of viewers who click on a link within TikTok content. It indicates the effectiveness of a call-to-action, such as a “Download Now” or “Learn More” button.

A high CTR indicates that your client’s TikTok content is appealing and provides value to viewers. It’s also a way to lower cost per click (if your client runs a TikTok ad), which increases the campaign ROI. 

To maximize CTR, optimize call-to-action placements and keep things concise. Also, offer products, services, or resources that provide value. 

9. Conversion Rate

Conversion rate is the percentage of viewers who take a desired action after viewing your client’s TikTok post or ad (e.g., making a purchase). Often, it directly reflects the effectiveness and ROI of TikTok campaigns. 

This metric shows your agency’s ability to convert user engagement into concrete actions. To address a low conversion rate, continuously test different content styles, ad formats, and CTAs. Also, write engaging captions that encourage interaction.

10. Cost Per Conversion

Cost Per Conversion quantifies the expense incurred for each successful action, like an online purchase or a form sign-up.

When this number is low, it means that a significant number of conversions are generated from the ad spend. In other words, your client is receiving more bang for their buck. 

To address a high cost per conversion, target relevant audiences that may be more inclined to complete a call to action. Also, explore an alternative bidding strategy (e.g., “Maximum Delivery” in TikTok Ads Manager) to generate more conversions. 

11. Cost Per Click (CPC)

Cost per click (CPC) measures the amount paid each time a viewer clicks on a link or call to action in your client’s TikTok ad. It provides more insight into ad effectiveness and the financial efficiency of these campaigns. 

A low CPC indicates that more clicks are generated for the same budget, improving overall campaign performance. 

On the other hand, a high CPC may indicate that ads are not resonating well with your client’s target audience. To address this, test different ad creatives, improve targeting, and ensure content is engaging enough.

12. Total Ad Spend

Total Ad Spend refers to the amount your client has invested in TikTok ad campaigns. This includes all associated ad costs, such as bidding and placements. 

Reporting on total ad spend is a way to ensure financial transparency, which builds trust with clients. It's also helpful to evaluate if this ad spend generated sufficient results to justify the investment.

13. Google Analytics Social Media Breakdown

Want to showcase what happens after they click from TikTok to the client's website? Create a custom dashboard template that includes the Google Analytics social media breakdown to present a cross-channel comparison and highlight the full impact of TikTok and other social media campaigns.

This section shows the correlation between social media efforts and website traffic, showing how users move through the customer journey. 

This breakdown includes website metrics like sessions, goal completions, and bounce rate. Therefore, it’s a way to evaluate user behavior beyond the app and determine the most effective social media platforms. 

14. Detailed Demographic Data

Demographic data is a way to understand the detailed characteristics of your client’s TikTok audience. This includes insights based on age, gender, geographic location, and device type. 

Understanding who most frequently views or interacts with your client's content makes it easier to create targeted content. It also leads to more precise targeting in TikTok ad campaigns, which translates into better results. 

To provide maximum value, include a demographic breakdown for key metrics like CPC, CTR, and conversion rate. 

15. PPC Markup

Add another layer of transparency by including a PPC markup, which is a fee or percentage added to the actual cost of running TikTok ads. 

This markup covers your agency’s services like ad management, creative development, and optimization. By including it in TikTok reports, clients will have a better understanding of their total spend, helping them manage budgets more effectively. 

Customizable TikTok Report Templates To Meet Client Needs

In the early agency days, manual reporting methods (like copying and pasting screenshots into an Excel spreadsheet) were manageable. That said, it’s not a sustainable method as your agency grows, adds new clients, and takes on more projects.

Do you really want to expend all that effort on compiling metrics and formatting reports? Unless you’re a fan of wasting billable time, the answer is probably no. Luckily, a client reporting platform like AgencyAnalytics removes that hassle, giving you more time to focus on high-level tasks. 

You don’t have to settle for cookie-cutter reports, either. In a few clicks, drag and drop widgets from over 80 platforms, add a text box (or two), or toggle with a range of intuitive visualizations–the possibilities are endless. 

Got insights to include outside of the TikTok app or built-in integrations? No problem! Simply drop the data into Google Sheets and import it directly into AgencyAnalytics. 

Empower your team to focus on strategic analysis and optimization with a custom social media report template that combines data from TikTok with all of the other social channels your client uses.

In a few clicks, transform these numbers into charts or add them to reports–it’s that simple!

The features and integrations are spot-on. It is mission-critical to be able to have one location and dissect all your marketing, SEO, social media efforts in one location without having to implement 20 different tracking and reporting tools to do the same thing this platform does.

Mark Battalini

SEO Mavericks