TikTok Report Template for Automated, Client-Ready Reporting

Reporting isn’t always just about the numbers; it’s a way to strengthen credibility and create a great first impression.

To start things on a good note, include a branded cover page with every TikTok report. It’s a subtle way to boost client confidence and set your agency apart from the competition. Demonstrate your commitment to high quality right from the start.

Aside from a stellar cover page, every client report needs a well-written executive summary. This review gives decision-makers a snapshot of results without having to read the entire document. It’s a way to respect their busy schedules and get straight to business, while setting the stage for those who want deeper engagement.

To craft an effective TikTok report summary, be sure to:

• Prioritize Key Metrics: Identify and focus on the metrics clients care most about (e.g., CPC and Conversion Rate).

• Be Concise: Use clear, straightforward language to summarize findings without overwhelming detail.

• Contextualize Data: Briefly explain the significance of these metrics and link them to specific outcomes where possible (e.g., increased online sales).

Net followers represent the difference between the total number of followers (including new and lost followers) for a specific period. In essence, this metric shows whether your client’s audience has experienced growth or a fall.

Use this metric to understand whether your client’s content resonates with users and attracts a growing follower base. If there’s a decrease or stagnancy, explore strategy tweaks like infusing storytelling or providing more valuable takeaways.

Video views are counted when a video starts playing after appearing on a user’s feed (not including replays).

A high number of video views demonstrates your agency’s ability to develop watch-worthy and creative content. It also reassures clients that their content is gaining traction.

There are a few ways to address a low number of video views. For example, it may mean refining hashtags, collaborating with influencers, and ensuring your client isn’t on a private account. Also, explore the following forms of content for variety:

• Short videos to get the message across quickly.

• Duets with other users in the community.

• Slideshows that are relevant to your client’s business category.

Profile views represent the number of times users have visited your client’s profile page, providing a measure of brand curiosity.

This metric showcases your agency’s success in generating user interest and encouraging further exploration.

To get the most from this data, analyze the demographics of profile visitors on your client’s account. Then, identify trends, and create tailored content if appropriate.

Engagement includes user actions such as likes, comments, shares, and saves. Remember that the TikTok algorithm favors content that generates user interaction, so this metric is especially important.

To encourage engagement, incorporate action-oriented captions, text, and voiceovers (e.g., verbally asking viewers to tap “Share”). Also, create authentic and relatable content to spark their interest.

As a best practice, periodically review TikTok’s community guidelines and what’s defined as inappropriate content. Aside from obvious violations (e.g., videos with violence, harassment, fraud, or firearms), research what other content has been removed globally by moderators.

What happens if your client’s content seems fine, but it was reported or suspected of breaches? Submit an appeal. Once it’s reviewed, you’ll be notified of any changes.

Average time watched measures the duration viewers spend watching a video. The higher the metric, the more viewers are interested in this content.

Including this metric in a TikTok report demonstrates your agency’s ability to reach audiences and capture their attention. In turn, this enhances the value provided to clients.

Use an interesting hook to address a low average time watched and get the message across quickly. Also, use high-quality visuals and include dynamic elements (like catchy music or transitions) to keep viewers engaged.