Blog / Contributor

Michael DiBiasio

Contributor

Michael DiBiasio is a Marketing and Storytelling Consultant and Content Strategist working out of New York City and Burlington, Vermont. With experience as a Head of Marketing (SaaS, eComm) and as a Video Marketing Lead (professional services), he helps stakeholders find the sweet spot between audience needs and values and their own sales and service goals.

Articles by Michael DiBiasio

Social PPC

Feb 10, 2024

Maximize Impact with Winning YouTube Ad Sequencing Strategies

Help differentiate your clients’ brands by delivering quality content more intelligently, using YouTube ad sequences – combined with the right metrics and analyses.

Michael DiBiasio

Contributor

The 10 Most Important YouTube Metrics and KPIs To Track

Agency Advice Social

Dec 23, 2023

YouTube Metrics: Top 10 KPIs To Track (And How Often)

Here are the 10 most important YouTube metrics and KPIs your agency should track to measure the success of your clients’ marketing strategies.

Michael DiBiasio

Contributor

Local SEO

Mar 25, 2023

A Complete Guide to Google Structured Data

Get ahead of the competition and improve website search rankings with the implementation of Google structured data. Discover how to use structured data to drive more traffic for your clients.

Michael DiBiasio

Contributor

image of data blending for custom metrics

Analytics

Jul 26, 2022

Data Blending: Add Data-Clarity to Your Marketing Decisions

Data-driven marketing is taking up much of the decision-making for businesses across industries. Agencies and their clients can’t afford to fall behind in the race for more precision, even as data volume and complexity continue to grow. But data analytics and data storytelling are evolving too.

Michael DiBiasio

Contributor

Reporting

May 23, 2022

How ‘Free’ Is Google Data Studio Reporting? And Is It Worth the Limitations?

There are a few compelling reasons to turn to Google Data Studio for your agency’s campaign reporting. First – it’s free. But there are many limitations to it when you consider the tools available for agencies.

Michael DiBiasio

Contributor

How Google's Third-Party Data Phaseout Will Impact Your Campaigns

Analytics Marketing

May 4, 2022

How Google’s Third-Party Data Phaseout Will Impact Your Campaigns

The third-party data era is almost coming to an end. Google announced to deprecate third-party cookies by 2022. It’s a significant shift for marketers and agencies. We’ll cover everything you need to know about the new Google third-party data phaseout and its implications for you

Michael DiBiasio

Contributor

Maximize Impact with Winning YouTube Ad Sequencing Strategies

YouTube Metrics: Top 10 KPIs To Track (And How Often)

A Complete Guide to Google Structured Data

Data Blending: Add Data-Clarity to Your Marketing Decisions

How ‘Free’ Is Google Data Studio Reporting? And Is It Worth the Limitations?

How Google’s Third-Party Data Phaseout Will Impact Your Campaigns

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