Michael DiBiasio
Contributor
An Agency Guide to Structured Data
Get ahead of the competition and improve website search rankings with the implementation of Google structured data. Discover how to use structured data to drive more traffic for your clients.
The 10 Most Important YouTube Metrics and KPIs To Track (And How Often)
Here are the 10 most important YouTube metrics and KPIs your agency should track to measure the success of your clients’ marketing strategies.
Data Blending: Add Data-Clarity to Your Marketing Decisions
Data-driven marketing is taking up much of the decision-making for businesses across industries. Agencies and their clients can’t afford to fall behind in the race for more precision, even as data volume and complexity continue to grow. But data analytics and data storytelling are evolving too.
How ‘Free’ Is Google Data Studio Reporting?
There are a few compelling reasons to turn to Google Data Studio for your agency’s campaign reporting. First – it’s free. But there are many limitations to it when you consider the tools available for agencies.
How Google’s Third-Party Data Phaseout Will Impact Your Campaigns
The third-party data era is almost coming to an end. Google announced to deprecate third-party cookies by 2022. It’s a significant shift for marketers and agencies. We’ll cover everything you need to know about the new Google third-party data phaseout and its implications for you
How to Build a Winning YouTube Ad Sequence
Help differentiate your clients’ brands by delivering quality content more intelligently, using YouTube ad sequences – combined with the right metrics and analyses.
