Michael DiBiasio
Contributor
Michael DiBiasio is a Marketing and Storytelling Consultant and Content Strategist working out of New York City and Burlington, Vermont. With experience as a Head of Marketing (SaaS, eComm) and as a Video Marketing Lead (professional services), he helps stakeholders find the sweet spot between audience needs and values and their own sales and service goals.
An Agency Guide to Structured Data
This article will explore just what structured data is, examples, and how to leverage it for your clients’ success.
Data Blending: Add Data-Clarity to Your Marketing Decisions
Data-driven marketing is taking up much of the decision-making for businesses across industries. Agencies and their clients can’t afford to fall behind in the race for more precision, even as data volume and complexity continue to grow. But data analytics and data storytelling are evolving too.
The 12 Most Important YouTube Metrics and KPIs To Track (And How Often)
The 12 most important YouTube metrics and KPIs & how often you should track them to help your agency measure the success of your client’s YouTube marketing strategies.
How ‘Free’ Is Google Data Studio Reporting?
There are a few compelling reasons to turn to Google Data Studio for your agency’s campaign reporting. First – it’s free. But there are many limitations to it when you consider the tools available for agencies.
How Google’s Third-Party Data Phaseout Will Impact Your Campaigns
The third-party data era is almost coming to an end. Google announced to deprecate third-party cookies by 2022. It’s a significant shift for marketers and agencies. We’ll cover everything you need to know about the new Google third-party data phaseout and its implications for you
How to Build a Winning YouTube Ad Sequence
Help differentiate your clients’ brands by delivering quality content more intelligently, using YouTube ad sequences – combined with the right metrics and analyses.
