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Michael DiBiasio

Contributor

Michael DiBiasio is a Marketing and Storytelling Consultant and Content Strategist working out of New York City and Burlington, Vermont. With experience as a Head of Marketing (SaaS, eComm) and as a Video Marketing Lead (professional services), he helps stakeholders find the sweet spot between audience needs and values and their own sales and service goals.

Articles by Michael DiBiasio

How to Build YouTube Ad Sequencing
SocialPPC
Feb 10, 2024

Maximize Impact with Winning YouTube Ad Sequencing Strategies

Help differentiate your clients’ brands by delivering quality content more intelligently, using YouTube ad sequences – combined with the right metrics and analyses.

Michael Di Biasio
Michael DiBiasio
Contributor
The 10 Most Important YouTube Metrics and KPIs To Track
Agency AdviceSocial
Dec 23, 2023

YouTube Metrics: Top 10 KPIs To Track (And How Often)

Here are the 10 most important YouTube metrics and KPIs your agency should track to measure the success of your clients’ marketing strategies.

Michael Di Biasio
Michael DiBiasio
Contributor
image featuring structured data
LocalSEO
Mar 25, 2023

A Complete Guide to Google Structured Data

Get ahead of the competition and improve website search rankings with the implementation of Google structured data. Discover how to use structured data to drive more traffic for your clients.

Michael Di Biasio
Michael DiBiasio
Contributor
image of data blending for custom metrics
Analytics
Jul 26, 2022

Data Blending: Add Data-Clarity to Your Marketing Decisions

Data-driven marketing is taking up much of the decision-making for businesses across industries. Agencies and their clients can’t afford to fall behind in the race for more precision, even as data volume and complexity continue to grow. But data analytics and data storytelling are evolving too.

Michael Di Biasio
Michael DiBiasio
Contributor
Google Data Studio Reporting is Costing Your Agency Time and Money
Reporting
May 23, 2022

How ‘Free’ Is Google Data Studio Reporting? And Is It Worth the Limitations?

There are a few compelling reasons to turn to Google Data Studio for your agency’s campaign reporting. First – it’s free. But there are many limitations to it when you consider the tools available for agencies.

Michael Di Biasio
Michael DiBiasio
Contributor
How Google's Third-Party Data Phaseout Will Impact Your Campaigns
AnalyticsMarketing
May 4, 2022

How Google’s Third-Party Data Phaseout Will Impact Your Campaigns

The third-party data era is almost coming to an end. Google announced to deprecate third-party cookies by 2022. It’s a significant shift for marketers and agencies. We’ll cover everything you need to know about the new Google third-party data phaseout and its implications for you

Michael Di Biasio
Michael DiBiasio
Contributor

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