This is by far our most-requested integration ever. It's time to announce the release of Google Analytics 4!
What is Google Analytics 4?
Google Analytics 4 (GA4) is a property that you can add to your existing Google Analytics account. The traditional universal analytics properties are based on 'hit types', while GA4 focuses primarily on 'events'. The fundamental difference between universal analytics and Google Analytics 4 is that any interaction, such as a page view, is tracked as an event in GA4.
How Our Google Analytics 4 Integration Works
We're running our Google Analytics 4 integration alongside our universal Google Analytics integration, meaning that you can still report on both sets of data from our dashboard.
Simply choose the 'Google Analytics 4 integration' and walk through the short steps to integrate your Google Analytics 4 property!
Create a Google Analytics Client Dashboard in Minutes
Start Your Free Trial Today!Google Analytics 4 Sections and Metrics
We've added 5 brand new sections broken down into different categories for you to report on your GA4 event-based metrics.
Acquisition
Under Acquistion, we have 8 subsections broken into categories and metrics: Organic Search, Paid Search, Direct, Social, Referrals, Display, Email, Video.
Session
Engaged Sessions
Engagement Rate
Sessions
Sessions per User
User
Active Users
Average Engagement Time
Average Engagement Time Per Session
New Users
Total Users
User Engagement
Page-Tracking
Views
Event-Tracking
Conversions
Event Count
Event Count Per User
Event Revenue
Events per Session
Ecommerce
ARPPU
ARPU
Average Purchase Revenue
Purchase Revenue
Total Revenue
Transactions
Audience
Session
Engaged Sessions
Engagement Rates
Sessions
Sessions Per User
User
Active Users
Average Engagement Time
Average Engagement Time per Session
New Users
Total Users
User Engagement
Page-Tracking
Views
Event-Tracking
Conversions
Event Count
Event Count Per User
Event Revenue
Events per Session
Ecommerce
ARPPU (Average Revenue Per Paying User)
ARPU (Average Revenue Per User)
Average Purchase Revenue
Purchase Revenue
Total Revenue
Transactions
Conversions
User
Active Users
Average Engagement Time
Average Engagement Time Per Session
Conversions
New Users
Total Users
User Engagement
Pages
We have three subsections in our Pages section: Path, Title, Content Group. The categories and metrics within these are:
Session
Engaged Sessions
Engagement Rate
Sessions
Sessions per User
User
Active Users
Average Engagement Time
Average Engagement Time Per Session
New Users
Total Users
User Engagement
Page-Tracking
Views
Event-Tracking
Conversions
Event Count
Event Count Per User
Event Revenue
Events per Session
Ecommerce
ARPPU
ARPU
Average Purchase Revenue
Purchase Revenue
Total Revenue
Transactions
Events
User
Active Users
Average Engagement Time
Average Engagement Time Per Session
New Users
Total Users
User Engagement
Event-Tracking
Conversions
Event Count
Event Count Per User
Event Revenue
Events per Session
More Information on Google Analytics 4
For more information on what Google Analytics 4 is, how it works, and how to set it up in your Google Analytics account, check out Google's official launch blog from back in October 2020.
Written by
Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!
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