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Introducing Google Analytics 4!

This is by far our most-requested integration ever. It's time to announce the release of Google Analytics 4!

What is Google Analytics 4?

Google Analytics 4 (GA4) is a property that you can add to your existing Google Analytics account. The traditional universal analytics properties are based on 'hit types', while GA4 focuses primarily on 'events'. The fundamental difference between universal analytics and Google Analytics 4 is that any interaction, such as a page view, is tracked as an event in GA4.

How Our Google Analytics 4 Integration Works

We're running our Google Analytics 4 integration alongside our universal Google Analytics integration, meaning that you can still report on both sets of data from our dashboard.

Simply choose 'Google Analytics 4' and walk through the short steps to integrate your Google Analytics 4 property!

Google Analytics 4 Sections and Metrics

We've added 5 brand new sections broken down into different categories for you to report on your GA4 event-based metrics.

Acquisition

Under Acquistion, we have 8 subsections broken into categories and metrics: Organic Search, Paid Search, Direct, Social, Referrals, Display, Email, Video.

Session

  • Engaged Sessions
  • Engagement Rate
  • Sessions
  • Sessions per User  

User

  • Active Users
  • Average Engagement Time
  • Average Engagement Time Per Session
  • New Users
  • Total Users
  • User Engagement  

Page-Tracking

Views

Event-Tracking

  • Conversions
  • Event Count
  • Event Count Per User
  • Event Revenue
  • Events per Session  

Ecommerce

  • ARPPU
  • ARPU
  • Average Purchase Revenue
  • Purchase Revenue
  • Total Revenue
  • Transactions  

Audience

Session

  • Engaged Sessions
  • Engagement Rates
  • Sessions
  • Sessions Per User

User

  • Active Users
  • Average Engagement Time
  • Average Engagement Time per Session
  • New Users
  • Total Users
  • User Engagement

Page-Tracking

  • Views

Event-Tracking

  • Conversions
  • Event Count
  • Event Count Per User
  • Event Revenue
  • Events per Session  

Ecommerce

  • ARPPU (Average Revenue Per Paying User)
  • ARPU (Average Revenue Per User)
  • Average Purchase Revenue
  • Purchase Revenue
  • Total Revenue
  • Transactions  

Conversions

User

  • Active Users
  • Average Engagement Time
  • Average Engagement Time Per Session
  • Conversions
  • New Users
  • Total Users
  • User Engagement  

Pages

We have three subsections in our Pages section: Path, Title, Content Group. The categories and metrics within these are:

Session

  • Engaged Sessions
  • Engagement Rate
  • Sessions
  • Sessions per User  

User

  • Active Users
  • Average Engagement Time
  • Average Engagement Time Per Session
  • New Users
  • Total Users
  • User Engagement  

Page-Tracking

  • Views

Event-Tracking

  • Conversions
  • Event Count
  • Event Count Per User
  • Event Revenue
  • Events per Session  

Ecommerce

  • ARPPU
  • ARPU
  • Average Purchase Revenue
  • Purchase Revenue
  • Total Revenue
  • Transactions  

Events

User

  • Active Users
  • Average Engagement Time
  • Average Engagement Time Per Session
  • New Users
  • Total Users
  • User Engagement  

Event-Tracking

  • Conversions
  • Event Count
  • Event Count Per User
  • Event Revenue
  • Events per Session  

More Information on Google Analytics 4

For more information on what Google Analytics 4 is, how it works, and how to set it up in your Google Analytics account, check out Google's official launch blog from back in October 2020.

Written by Alex Girardi

Alex is in product marketing, pushing the great work from the engineering team out into the world. When he's not marketing, he's probably rock climbing or researching the latest eCommerce trends!