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IntegrationsGoogle Business Profile

Google Business Profile Reporting

Give clients a clear view of their local SEO performance. The Google Business Profile integration tracks search visibility, reviews, and engagement—directly within your agency’s reporting platform. Highlight wins, uncover local ranking opportunities, and back every recommendation with reliable data.

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Bring Google Business Profile data into focus

Transform complex metrics into clear, client-friendly reports that reveal what's working and where to improve.

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Search Metrics

Analyze direct vs. discovery searches, searches over time, and more

Visitor Actions

Highlight clicks to website, requests for directions, and more

Phone Calls

Use call clicks to track phone call trends by date or by hour to optimize future campaigns

Ratings & Reviews

Monitor customer sentiment by analyzing GBP ratings & reviews

How do visitors find your client's page?

Data Rich, Search-Based KPIs

Provide clients with a wealth of local search data. Include metrics such as direct vs. discovery searches, search vs. map views, and historical searches/views of their local business listing by date. Give clients valuable business insights by comparing recent trends with previous periods and monitor broad changes in your client’s target market.

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Metrics Explorer

Explore All Available Google Business Profile Performance Metrics

Easily incorporate these top GBP metrics into your client reports and marketing dashboards

Average Rating
Bookings
Call Clicks
Conversations
Date
Direction Requests
Field Status
Food Menu Clicks
Food Orders
Impressions
Impressions Desktop Maps
Impressions Desktop Search
Impressions Mobile Maps
Impressions Mobile Search
Interactions
Reviews
Website Clicks

AgencyAnalytics helps agencies centralize their clients' marketing data from over 80+ channels, including Google Analytics, Google Search Console, and more. This seamless integration allows you to craft complete reports that capture the entirety of your clients' performance.

Simplify your data management and reporting processes, ensuring every key metric is at your fingertips. With AgencyAnalytics, presenting a holistic view of your clients' marketing efforts becomes effortless and efficient.

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A sample of third-party marketing platform integrations that are on the AgencyAnalytics client reporting software

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We get it. You like to build client reports your own way. With a full suite of customizable widgets, custom metrics, the goal and budget tracking feature, and a drag-and-drop report builder, you have everything you need to call the platform your own.

Create Custom Marketing Dashboards

Build Dashboards & Reports Your Own Way With a Drag and Drop Editor

FAQs About Google Business Profile Reporting for Marketing Agencies

Still have questions about Google Business Profile reporting? You’re in the right place. Get quick, actionable answers tailored to marketing agencies managing local visibility for multiple clients.

Bring Google Business Profile data into focus

Search Metrics

Visitor Actions

Phone Calls

Ratings & Reviews

Automated Reports

White Label Dashboard

Client & Staff Access

Connect Your Data

AI Powered

Goal & Budget Tracking

See how 7000+ marketing agencies help clients win