This new feature has been a long time in the making, and we couldn't be more excited to bring it to you!
Mobile SERPs first really hit our radar back in 2015, when Google began giving priority to mobile friendly sites. We saw the writing on the wall, and kept a close eye on Google's blog to see exactly how they were going to proceed with Mobile search, in the hopes that we could be ahead of the curve.
Later that year, they dropped the bombshell that mobile search had already surpassed desktop search, and we began planning for Mobile SERPs in earnest. This past November, the announcement came that they'd be splitting their indexes within months, and would eventually move to a "mobile first" index. At that point, we already had our Mobile SERPs feature in Beta, and we began final testing and development on mobile rank tracking.
While the "mobile first index" hasn't been rolled out yet, many searchers are already seeing differences in the SERPs when comparing mobile to desktop. There's still debate about whether that's due to a split index at this point, or simply due to different ranking signals coming into play on mobile. Regardless, the immediate need for separate Mobile SERP tracking is crystal clear.
We're thrilled to announce that, as of this morning, we've moved the separate mobile SERPs out of beta and into full release!
We predict that mobile rankings will soon become one of the top KPIs that clients will be using to judge their business's digital marketing performance.
We're sure that you're eager to jump right in, so let's take a quick tour:
For each campaign where you'd like to enable mobile rankings, navigate to the SEO –> Rankings dashboard, and click the "Settings Slider". You'll now see separate metrics for:
Google Mobile Change
Google Mobile URL
These each function exactly like their counterparts for the standard Google organic ranking metrics.
The Google Mobile and Google Mobile Change metrics display as both a separate graph, and a column in the table. The Google URL metric displays as a table column only:
User Permission Settings
For those of you who white label your dashboards, and allow clients to login to view their live data (we encourage everyone to take advantage of this option!), we've added brand new granular metrics so that you can decide whether each individual client should have access to view the new Mobile metrics data. The Mobile metrics are toggled OFF by default for all client users.
To turn them on, first be sure that you've enabled the mobile metrics for the campaigns in question, as I explained above. Then, open your client user for editing as usual, and drill down into SEO –> Rankings. From there, just tick the boxes for the new mobile metrics that you'd like the client to have access to:
And of course, it's just as simple to include mobile rankings data in your PDF reports as it is to include any other rankings metrics. Before you create a PDF rankings report using the new mobile metrics, be sure that you've enabled the mobile metrics in the campaign dashboard in question (as described above).
Just create your report as usual, add the normal "Rankings" section, and then click the "gear" icon to access the metrics options. As always, tick the boxes for the metrics that you'd like to include:
Check out this video overview for an even more detailed look at our new Mobile SERPs feature:
Super exciting, right?! We're thrilled to be rolling this update out so quickly, right on the heels of the Adroll integration release last week , and the Call Tracking updates from the week prior. We have a slew of additional updates planned for the near future, and for the remainder of 2017. We're still just getting started! Check out our Roadmap for a sneak preview of what's coming next and what's under development.
Questions or feedback about the new Mobile SERPs feature? Have ideas for other new features that you'd love to see us include in the future? Drop a comment below or feel free to reach out to our support team!