Google Business Profile Reporting

Whether you're looking for insights into consumer behavior or simply want to show off your agency's progress, Google Business Profile Reporting (formerly Google Business Profile Insights) is the perfect solution. Provide clients with professional, custom reporting and dashboards. Track & showcase every KPI from one easy-to-use platform.

Google Business Profile Reporting Template

Search Metrics

Analyze direct vs. discovery searches, searches over time, and more

Visitor Actions

Highlight clicks to website, requests for directions, and more

Phone Calls

Track phone call trends by date or by hour to optimize future campaigns

Ratings & Reviews

Monitor customer sentiment by analyzing GBP ratings & reviews

How do visitors find your client's page?

Data Rich, Search-Based KPIs

Provide clients with a wealth of Google Business Profile Reporting search data. Metrics include direct vs. discovery searches, search vs map views, and historical searches/views by date. Compare recent trends with previous periods to monitor for broad changes in your clients target market.

A collage of Google My Business search-based KPIs
Metrics Explorer

Explore All Available Google Business Profile Performance Metrics

See all the metrics you can easily add to your client reports and marketing dashboards
    • Average Rating
    • Bookings
    • Call Clicks
    • Conversations
    • Date
    • Direction Requests
    • Field Status
    • Food Orders
    • Impressions
    • Impressions Desktop Maps
    • Impressions Desktop Search
    • Impressions Mobile Maps
    • Impressions Mobile Search
    • Interactions
    • Reviews
    • Website Clicks
    What actions are visitors taking?

    Measure Customer Engagement

    While searches and views are crucial, customer engagement is the next step in any GBP page conversion funnel. Measure customer actions including website clicks, requests for directions, and phone calls. Show clients exactly how their audience engages with their business.

    A collage of Google My Business customer engagement metrics
    Analyze Individual and Aggregate Reviews

    Google Ratings & Reviews

    Measure audience sentiment for your clients with Google ratings and reviews. Show clients their average rating and all reviews in a given time period. Even better, watch reviews as they're generated in real-time with our feed-style reviews dashboard.

    A collage of Google My Business rating and reviews
    Track Calls by Day & Calls by Hour

    Phone Call Tracking

    Track calls generated through your client's Google Business Profile listing by day or by hour. This call tracking data can be absolutely crucial for understanding customers moving through a sales funnel, and helping clients plan for phone staffing at peak times, ensuring no leads are ever missed!

    A collage of Google My Business phone call tracking metrics
    Built for multi-location clients

    Combine Multiple Locations

    Are your clients managing multiple different business locations? Plug them all into one dashboard or report! We let you combine Google Business Profile pages: display aggregated data, or filter widgets for one specific location. Give your clients a full overview of their local performance.

    An example of GMB location metric combinations
    Outrank the local competition

    Google Business Profile Rank Tracking

    Add your client's GBP pages to our powerful keyword rank tracker to monitor daily changes on both Google Maps and the local 3-pack. Identify keyword ranking gains and losses, and get ahead of the SEO game to boost your client's organic traffic.

    Google Business Profile Rank Tracking Report
    Share and Monitor All Posts

    Google Business Profile Posts

    Is your team using Google Business Profile posts to promote events, special offers, or generate more customer engagement? You can easily share and monitor all of your posts - including the post status, post content, and images. Give clients access to a 24/7 live dashboard, so they're always up to date!

    An example of Google My Business post data
    Give Clients Their Own Login

    Customized Client Dashboards

    Clients want data on their schedule, even if that means 3am the night before a big business presentation. Put an end to those frantic, late-night client emails and give your customers a customized SEO dashboard with all their GBP Performance Metrics. Best of all, you choose exactly what data points they can see in their live dashboard.

    Custom GBP Reporting Dashboard
    Automated GBP Reporting

    Automated Google Business Profile Reporting Tool

    Show clients their Google Business Profile Reporting data in intuitive reports, alongside all their other important channels. Customize reports in seconds, then schedule them to send on a daily, weekly, monthly, or quarterly basis. AgencyAnalytics makes automated client reporting fast, powerful, and easy for agencies of all sizes.

    Automated Google Business Profile Reporting Tool
    Your logo, your color scheme, your URL

    White Label Google Business Profile Reporting

    Create a seamless branding experience with a fully white labeled interface. Use your logo and color scheme on dashboards and reports, and have clients login with your custom-made URL. Streamline your agency reporting and impress clients with white labeled reporting software.

    A screenshot of white label tools available in AgencyAnalytics

    Connect the Google Business Profile integration in seconds to streamline your client reporting.

    Get Started for Free

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