Google Analytics Reporting Tool
Easily bring Google Analytics data into focus
Turn raw analytics into clear, client-facing reports that show what’s driving results—and what needs fixing. No fluff, just insights your clients actually understand.
Clear Data Visualization
Ditch the spreadsheets. Use bar graphs, line charts, and other visualization widgets to turn Google Analytics data into client-friendly visuals that make your wins easy to see.
Segment Marketing Channels
Break down GA4 traffic by channel to show exactly what’s driving traffic, events, and conversions—so clients see what’s working and where to invest.
Understand the Audience
Deliver insights on who’s engaging—from device types to language and location—so your clients get the audience analytics they expect from a professional agency.
Conversion & Event Tracking
Show the full picture with reports that track conversions, events, and revenue. Impress clients with dashboards that make every dollar of ROI crystal clear.
Automated Google Analytics Reporting
Logging in and out of all your clients’ Google Analytics accounts to gather actionable data is tedious and time-consuming. Automate your entire data-collection process with a customizable Google Analytics dashboard populated with live data that automatically puts metrics and KPIs into intuitive graphs. Turn them into white labeled client reports in seconds. No need for separate reports in GA4!
Creating dashboards for multiple sites has never been easier! From SEO metrics and social media performance to website bounce rates and more, easily turn raw data into a compelling, custom Google Analytics report that reinforces your agency's ROI in minutes.
Explore All Available Google Analytics 4 Metrics
- Active 1day Users
- Active 28day Users
- Active 7day Users
- Active Users
- Add To Carts
- Average Purchase Revenue
- Average Purchase Revenue Per Paying User
- Average Purchase Revenue Per User
- Average Revenue Per User
- Average Session Duration
- Bounce Rate
- Cart To View Rate
- Checkouts
- Conversions
- Crash Affected Users
- Crash Free Users Rate
- Date
- Dau Per Mau
- Dau Per Wau
- Ecommerce Purchases
- Engaged Sessions
- Engagement Rate
- Event Count
- Event Count Per User
- Event Value
- Events Per Session
- Field Status
- First Time Purchase Conversion Rate
- First Time Purchasers
- First Time Purchasers Per New User
- Item List Click Events
- Item List Click Through Rate
- Item List View Events
- Item Promotion Click Through Rate
- Item Revenue
- Item View Events
- Items Added To Cart
- Items Checked Out
- Items Clicked In List
- Items Clicked In Promotion
- Items Purchased
- Items Viewed
- Items Viewed In List
- Items Viewed In Promotion
- New Users
- Promotion Clicks
- Promotion Views
- Publisher Ad Clicks
- Publisher Ad Impressions
- Purchase Revenue
- Purchase To View Rate
- Purchaser Conversion Rate
- Screen Page Views
- Screen Page Views Per Session
- Screen Page Views Per User
- Scrolled Users
- Session Conversion Rate
- Sessions
- Sessions Per User
- Shipping Amount
- Tax Amount
- Total Purchasers
- Total Revenue
- Total Users
- Transactions
- Transactions Per Purchaser
- User Conversion Rate
- User Engagement Duration
- User Engagement Duration Per Session
- User Engagement Duration Per User
- Wau Per Mau
CREATE NEW REPORTS IN MINUTES
Customizable GA4 Dashboards & Reports
Experience the power of streamlined GA4 monitoring and management for your agency. Automatically connect your clients' Google Analytics data streams for real-time reports and data collection across more than 80 channels.
With a dynamic reporting interface, create custom reports or dashboards with live and historical data that provide a comprehensive view of your clients' key metrics and your agency’s marketing efforts.
Start with a report template or use the free-form report builder to pull together all your clients’ key GA4 metrics in seconds, any time you need to create a new report.
Organic, PPC, Email, Social, Display, and More
Key Analytics for Every Traffic Channel
Whether you're using the pre-built GA4 reporting template or creating your own with the drag & drop editor, create custom reports using data directly from your client's Google Analytics account.
Add widgets to a Google Analytics 4 dashboard to clearly demonstrate traffic acquisition, average engagement time, and conversions for each marketing channel. Use the traffic acquisition report to highlight the value your agency is generating from SEO, PPC, email campaigns, social channels, and more.
Location, Language, Age, Devices
Leverage GA4 Audience Data
Visitor demographics offer some surprising insights. Notice a high bounce rate for your client’s iPhone users? Their site might be in need of some reformatting for that device’s display. Easily share a quick reports snapshot and show clients that you're on the ball.
Is audience age skewing in a new direction? Boost engagement by tweaking site messaging accordingly. Leverage GA4's audience data to optimize your clients' websites and marketing strategies. Create custom user reports with related insights, like rankings from Google Search Console and other marketing efforts.
Optimize Pages Based On Events & Conversions
Page-Level Performance Data
Filter and review pages by GA4 performance metrics like user engagement, events, and conversions. Identify top-performing web pages and take note of low-performing pages for optimization and re-writes. Drill into all pages, landing pages, content groups, and more. Even create a custom user acquisition report, it's all up to you.
Use the landing pages report to identify the engagement rate, total users, conversions, and purchases to segment landing page data by top marketing objectives.
MANAGE THE ENTIRE CUSTOMER FUNNEL
GA4 Events & Conversion Tracking
Elevate your agency's standard reports to deliver the results your clients care about. Arrange your GA4 reports to emphasize event tracking, user interactions, conversions, and revenue across the customer journey. Use the intuitive drag & drop report builder to customize your multichannel funnel reports and enhance them with data from various streams such as eCommerce, PPC, SEO, and more to fully demonstrate your agency’s value and ROI.
FAQs About Google Analytics Reporting for Marketing Agencies
Still have questions about Google Analytics reporting? You’re in the right place. Get clear, expert answers tailored to agencies managing client GA4 dashboards and web performance.
Agencies should monitor sessions, users, bounce rate (or engagement rate), average session duration, events, goal completions, and traffic sources (like paid search, organic traffic, referral, and social media). This set provides a rounded view of site performance, user behavior, and conversion effectiveness.
Here are the five most important Google Analytics reports your agency should use:
Acquisition – shows how users arrive at your site (channels, ad campaigns, search, referrals).
Audience – offers insights on who your visitors are, their device type, geography and behaviour.
Conversions – tracks goals, purchases and total revenue, linking marketing efforts to results.
Pages (Behaviour) – examines individual pages, bounce rate, events and how content performs.
Events – evaluates discrete actions (downloads, clicks, video plays) and helps refine content strategy and audience targeting.
GA3 (also called Universal Analytics) used a session‑based model, whereas GA4 uses an event‑based model which unifies web and app data under a single property. GA4 also supports advanced features like machine learning, cross‑device tracking and more detailed analytics data, while GA3 is deprecated and no longer processes new data.
Yes. Agencies use tools that connect directly to GA4 and automatically pull updated metrics for live dashboards and scheduled reports. This eliminates manual exports, saves time, and ensures accurate, timely insights for clients.
Yes. You can combine Google Analytics data with other marketing platform data — such as TikKok, Facebook Ads, LinkedIn Ads, Google Search Console, and Google Ads — in the same report. This lets your team pull app data and web‑site metrics, merge ad campaigns and analytics tools into one unified dashboard, and track performance across multiple channels and marketing channels.
Agencies white label GA4 dashboards and reports on select AgencyAnalytics plans by adding client‑specific logos, colors, and custom URLs. With white‑label branding, agencies reinforce their brand and maintain professional consistency across client deliverables.
To create a custom GA4 report, agencies choose essential metrics (sessions, users, goals) and organize them using drag‑and‑drop widgets. They also integrate white label branding, add expert annotations through custom commentary, enable automated goal tracking, and display data via advanced data visualizations to make the report actionable and client-centered.
Everything your agency needs
Automated Reports
White Label Dashboard
Client & Staff Access
Connect Your Data
AI Powered
Goal & Budget Tracking
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