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Marketing Report Template for Faster, Data-Driven Insights

Marketing data is only valuable if it’s easy to understand. The customizable Marketing Report Template transforms campaign metrics into client-friendly reports, helping you present results without the clutter.
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Marketing Report Template Example

Customizable Marketing Report Templates That Keep Clients Focused on Results

Simplify client reporting with customizable templates that organize key metrics into clear, professional reports. Tailor each report to your client’s goals, keeping insights relevant and easy to understand—no unnecessary data or extra work.

With automated data updates and flexible formatting, your agency delivers consistent reporting that supports smarter decisions, stronger strategies, and better long-term client relationships.

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Create Professional Marketing Reports in Minutes

Easily Report on Your Client's Marketing Metrics

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Custom Marketing Report Templates as Unique as Your Agency

CUSTOM MARKETING REPORTS

Client Marketing In Minutes, Not Hours

Bring all your clients’ marketing data together with 80 platform integrations—no more switching between tools. Use customizable widgets, drag-and-drop reporting, and white label branding to build professional, client-ready reports in minutes.

With live data automatically pulled into your dashboards and reports, you spend less time updating and more time delivering insights that matter. Add comments, tell the story behind the numbers, and give every client the personalized reporting experience they expect.

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Build Dashboards & Reports Your Own Way With a Drag and Drop Editor
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Track Progress With Precision

Set Marketing Goals and Hit KPI Targets

Create custom marketing goals to track what matters most to each client—whether it’s increasing traffic, boosting conversions, or improving campaign ROI. Use annotations to highlight key wins and provide context, turning raw data into a clear, client-friendly story of progress and success.

Strengthen client relationships by connecting every report to real business outcomes, making your agency’s impact on growth and performance impossible to miss.

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Set and automatically track marketing goals, thresholds, and campaign performance targets
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AI Insights That Drive Results

Turn Marketing Metrics into Insights in Seconds

Spend less time jumping between platforms and more time showing clients the bigger picture. With AI-powered reporting, quickly surface key insights across channels—whether it’s SEO, PPC, social media, or email marketing.

Ask AI turns complex, multi-channel data into clear, client-ready takeaways. From campaign highlights to performance trends, AI Summary delivers high-level overviews in seconds, helping your team stay focused and your clients stay confident in your agency’s strategy.

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SAVE TIME & STREAMLINE YOUR AGENCY WORKFLOWS

Automated Client Report Scheduling

With automated report scheduling, your client reports are built, branded, and delivered on time—without the manual work. Set the schedule once, and every report goes out automatically with the latest data and your agency’s branding front and center.

No missed deadlines, no last-minute scrambles—just consistent, professional reports that keep clients informed and your team focused on driving results.

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Custom Marketing Report Builder
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UNLIMITED CLIENT & STAFF USERS

Give Each Stakeholder Their Own Login

Make your client-facing dashboards work for you. Set up a login for your clients so they can access their live marketing stats when they want.

Manage your entire agency with unlimited client accounts–at no extra cost–and the option to choose exactly what you want to share with each one. Streamline your everyday workflows and upgrade your marketing team’s productivity with AgencyAnalytics.

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Report Smarter. Not Harder.

Automate Reporting and Focus On What Matters

Automatically including the most critical marketing metrics from over 80 different sources in a professional white label reporting platform.

Pull in key analytics from Google Analytics, Google Ads, Facebook, LinkedIn, SEO, and more to give clients a complete picture of their marketing success. Customize each report template or digital marketing dashboard and then clone them to streamline client onboarding, helping your agency grow even faster.

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8 Sections Include in Your Monthly Marketing Report Template

This marketing report template is designed with clarity in mind. Your clients don't need a degree in data science to comprehend it. They will see their marketing progress at a glance, regardless of their technical know-how. Customize the individual marketing report templates to match your client's exact needs, and then quickly clone them when onboarding new clients.

The cover page of a Marketing Report serves a critical function: it establishes the quality and depth of the content that follows. With the Report Cover and Section Design Customization Feature, selecting a background color or uploading a custom image that aligns with your agency's brand is quick and easy. And applying your design throughout the report is a breeze, too. Customizable title and image widgets offer additional avenues to extend this branding throughout the report.

When a particular design resonates, save it as a template. This ensures that future reports maintain the same level of consistency and professionalism, streamlining the reporting process.

An effective report design sets the expectation for the data and insights throughout. It serves as an initial indicator of your agency's attention to detail and commitment to quality. In turn, this contributes to building stronger, longer-lasting relationships with your clients.

To start, a well-crafted marketing report should always include a summary section to explain the account performance for the previous period in plain English. Whether you are creating a weekly, monthly, or quarterly marketing report, the marketing report templates should highlight the most important metrics, an overview of tasks completed, and a summary of what to expect during the next period.

Impress your clients from the moment they open their marketing report! The report summary is designed to deliver a comprehensive overview of campaign performance on the very first page. This snapshot ensures that your clients grasp the big picture fast, before diving into the specifics at their own pace.

You can also use this section to speak to clients who may not be completely familiar with marketing terminology or strategies. It’s best practice to keep the summary easily accessible and the jargon to a minimum whenever possible.

Creating great marketing reports isn’t just about showing data—it’s about making that data easy for clients to understand. Overloading clients with overly technical metrics creates confusion, not clarity. To avoid this, automatically pull in key Google Analytics conversion metrics and present them in your weekly, monthly, or quarterly marketing reports.

These metrics include leads by channel—such as offline sources, social media, referrals, paid search, and email marketing—as well as paid versus organic leads, cost per lead or cost per conversion for paid channels like Google Ads or Facebook Ads, and revenue by channel.

With automated reporting, you can easily compare these metrics month over month to show clients what’s working and where to improve.

If the project is focused on driving more leads for clients, this section is designed to highlight the number of new opportunities you’ve added to your clients pipeline this month. Aside from revenue and conversions, this is is another great way to clearly demonstrate the value of your services

This section should show which marketing channels are driving the leads: i.e., SEO, PPC, email marketing, phone calls and so on. Breaking down leads by channel also helps determine which platforms represent an opportunity for growth in subsequent months.

For example, if you’re provided qualified phone calls to clients each month, a tool like CallRail or Call Tracking Metrics allow you to clearly list out each call that was placed to business, as well as their origin, recordings, and more.

Marketing Report Template Cover Page Example

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Save time and impress clients with a powerful, results-driven report template. Access the free marketing report template today!

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It's imperative that you and your clients understand where their website traffic is coming from and how it performs in terms of conversions so that you don't waste time or money trying to grow the wrong channels. Are most of your web visitors coming from SEO, email marketing, paid search, or social media? This is the section to highlight these key Google Analytics or GA4 traffic metrics.

Above, the focus was on conversions, but it’s just as important to dig deeper into the traffic metrics that drive those leads and sales. Key metrics to include are sessions by source, percentage of new sessions, bounce rate, top pages, top referrers, and more—broken down by channel and device.

These traffic insights set the stage for the next sections of your marketing report, where you’ll dive deeper into each channel’s performance and provide specific recommendations based on the data.

The details included in this section will largely depend on the type of SEO services you provide. For example, are you optimizing on-site performance, driving new backlinks, or creating new content each month?

Regardless of the SEO services provided, this section is designed to share an overview of how keyword rankings have changed over the past month. With this information, dive deeper into what you have done to achieve these results, for example the number of blog posts written or new backlinks secured. Include a table showing new backlinks for the month, or an updated site audit to show progress on the website.

Combine details from the built-in SEO tools, including keyword rank tracking, SEO site health, and backlink analytics, alongside impression and traffic data from the Google Analytics and Google Search Console integrations.

Think of this like a mini SEO report template inside a more comprehensive marketing report.

If your agency manages PPC campaigns, this section highlights the key performance indicators that matter most for paid channels. If PPC is your agency’s primary service, you may want to use a dedicated PPC report template instead.

Whether you provide standalone PPC reporting or combine paid performance with other marketing efforts, make sure to include important metrics like cost per conversion, click-through rate, impressions, ad spend, and ROI or return on ad spend (ROAS).

Use these metrics to compare performance across all paid channels. If a client has a limited budget, this analysis helps you deliver more value by recommending where they should focus their ad spend to get the best results.

Social media marketing is another important part of many clients’ overall digital marketing strategy and have specific KPIs you should include in your monthly marketing report template.

Give clients an overview into the performance for each active social media channel: including Facebook, LinkedIn, Twitter, Instagram, YouTube, and so on. One area to focus on for the social media marketing report section are the engagement metrics, which provide a deeper understanding of how successful your marketing campaigns are on each channel.

Aside from measuring engagement, in order too demonstrate how social media is generating new leads and conversions for your clients, include a web traffic report that is filtered by "social". This will provide a full picture for your clients by showing two important goals of social media marketing: re-engaging existing customers and generating new leads or sales via social channels.

Sessions by Channel Widget in the Google Analytics Dashboard

FAQs About Automated Marketing Report Templates

Still have questions about how to create and use automated Marketing Report Templates? Don’t worry, we’ve got you covered.

  • A marketing report template helps agencies organize and present all the data gathered from their client’s marketing campaigns in one report. It provides provides a summary of key performance metrics across channels like Google Analytics, Google Ads, Google Business Profile, and Facebook in a consistent format. Whether you’re reporting on paid advertising, content marketing, or social media marketing campaigns, it automatically generates a digital marketing report that highlights marketing performance and key metrics, reinforcing the success of your marketing strategy.

  • A complete marketing analytics report template should include website traffic, organic sessions, bounce rate, conversion rate, and key performance indicators. It should also cover data from platforms like Google Analytics, ad platforms, and social media channels to give marketing teams a full picture of their marketing efforts.

  • Agencies typically deliver reports on a monthly basis, but weekly marketing reports or quarterly marketing reports are also common depending on the client’s marketing objectives—but always align with client expectations.

    For clients who need updated data more frequently than a weekly marketing report, marketing dashboards give marketing agencies the flexibility to keep clients informed with real-time data updates.

  • Yes. AgencyAnalytics makes it easy for agencies to automate marketing reports by pulling real-time data from multiple sources into one report. Agencies schedule weekly, monthly, or quarterly reporting so clients always receive the latest insights—without the need for manual updates or exporting data into tools like Google Data Studio. Automated client reporting helps agencies save time while keeping clients informed with accurate, up-to-date performance data across all marketing channels.

  • The best templates focus on client goals, highlight key metrics, and follow a clear structure. Templates that include visuals, automated data pulls, and space for agency insights offer the most value to clients.

    Agencies often start with popular templates like a PPC report template, SEO report template, social media report template, or content marketing report. Each template presents data from different marketing channels, helping agencies provide clients with informative marketing reports that highlight the best part of their digital marketing performance.

  • Marketing reports help agencies present data in a way that makes it easy for clients to understand the big picture and make informed decisions. By providing real-time insights, competitor analysis reports, and thought leadership, agencies build trust and strengthen client relationships through transparency and actionable recommendations. It builds trust through transparency. A strong report shows results, explains strategy, and reinforces the agency’s value. It also prompts strategic conversations, helping clients feel involved and informed.

  • Absolutely. Agencies customize marketing analytics reports in AgencyAnalytics with the drag-and-drop report builder and white label branding to apply their own logo and design. With custom marketing dashboards and automated client reporting, agencies build one report that combines web analytics, social media channels, and paid channels data. Whether you’re highlighting email marketing reports, product sales, or social media marketing campaigns, customization ensures you deliver the insights that matter most to your client’s marketing team.

  • From tracking PPC outcomes with the PPC monthly report template to measuring social engagement with the social media analytics report, agencies rely on a variety of templates. The web analytics report template highlights user behavior on websites, while the digital marketing report combines all campaign channels. The SEO reporting template rounds out the toolkit with detailed search performance data.

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KPI Report Template Example

KPI Report

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Example of the Social Media Report Template from AgencyAnalytics

Social Media Report

Deliver clear, client-ready social media reports without manual work. This customizable social media report template automatically tracks engagement, audience growth, and ad performance across channels—so your agency reports faster, looks more professional, and stays focused on results.
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