Google Business Profile Report Template for Performance Insights

A Google Business Profile report template is a pre-built business report designed to showcase performance data from your client’s business account on Google. This includes insights from their local business listing (formerly Google My Business). It helps agencies present location-specific metrics that prove the impact of local search performance on their client’s business.

A comprehensive Google Business Profile report should include key performance indicators (KPIs) such as views on Google Maps, search views, website visits, phone calls, direction requests, customer actions (such as messages, bookings, or food orders), reviews, average rating, and post performance. The report should also include engagement on the business listing itself. Pull data across these touchpoints to give clients a complete business report that highlights how customers find and interact with their local business.

A Google Business Profile report template helps agencies track local search visibility and identify what’s driving local search performance. By reviewing all your data—such as views on Google Maps or phone calls—you can spot trends and recommend improvements. This helps agencies fine-tune their local SEO strategy and improve how their client’s business shows up in local search results.

Yes. With the Google Business Profile integration powers automated marketing reports that pull in up-to-date performance data without manual steps. Agencies save time while keeping clients informed. Whether you’re building a monthly business report or adding metrics alongside Google Ads or social media report templates, automation saves hours of manual work.

Using a pre-built business template saves time and ensures consistency across client reports. It brings together all your client’s business data in one place, making it easier to communicate the value of their local business listing. It also helps retain clients by providing clear insights that prove the results of your agency's local SEO efforts.

AgencyAnalytics offers a wide range of free report templates, including a PPC report template, social media report template, and SEO report template, and more. Each template helps agencies streamline client reporting and highlight the results of their digital marketing services—all without starting from scratch.

Yes. The Google Business Profile report template is fully customizable using the drag-and-drop report builder and white label branding to create custom marketing dashboards and automate client reporting. Agencies tailor layouts, metrics, and visuals to meet each client’s brand and reporting preferences. Whether you need to include Google Ads data, focus on phone calls, or highlight business data from multiple locations, customization ensures every business report meets your client’s unique needs.