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Alisha Chowdhury

Contributor

Alisha Chowdhury holds a degree in Business Management with a focus on Marketing. She brings hands-on experience in SEO, copywriting, social media, and content creation. Alisha is passionate about digital strategy and enjoys crafting content that informs, inspires, and provides value to others.

Articles by Alisha Chowdhury

Apr 14, 2025

The Comprehensive Guide to Digital Marketing KPIs

Learn how to track the most important digital marketing KPIs and make data-driven decisions. Discover essential metrics, why they matter, and how tools like AgencyAnalytics simplify reporting.

Alisha Chowdhury

Contributor

Click Rate vs Click Through Rate: What’s the Difference & Why It Matters

Marketing Analytics Marketing Best Practices

Apr 3, 2025

Click Rate vs Click-Through Rate: What’s the Difference & Why It Matters

Click rate vs. click-through rate—what’s the difference? Learn how to calculate, analyze, and improve both metrics to optimize engagement and maximize marketing performance.

Alisha Chowdhury

Contributor