Faryal Khan
Faryal Khan is an experienced digital marketer and brand photographer with 9+ years of experience. With a passion for content creation, she creates value through editorial storytelling, data-driven insights, and captivating visuals.
Articles by Faryal Khan
Looker Studio Alternatives for Former GDS Customers
Agencies need efficient tools to help clients make data-informed decisions at scale. So if you’re outgrowing Looker Studio and need another option, there are several top Google Data Studio alternatives to explore.
Using Media Mix Modeling to Showcase the Impact of Your Campaigns
Media Mix Modeling is a powerful tool to help your clients optimize their advertising budgets and uncover historical trends. Here’s how to use it to identify their top-performing marketing campaigns and maximize sales potential.
How To Use the Pyramid Principle To Improve Client Acquisition & Reduce Churn
When working with clients, it’s important to communicate effectively and showcase your agency’s value. This article explains how to use the Pyramid Principle to get key messages across, improve client acquisition, and reduce churn.
Choosing a Niche for Your Agency: Insights From 16 Marketing Experts
With hundreds of thousands of digital agencies around the world, you’ll need a way to stand out. Choosing a niche is a tested strategy to grow and scale fast. Here’s exactly how to choose and succeed in one.
How To Get SEO Clients? 20 Experts Chime In
Even if your digital marketing agency begins to scale and you’re ready to onboard more SEO clients, where exactly do you find them? We surveyed 20 industry-leading experts to answer this question for you.
How To Raise Money To Grow an Agency
Raising money shouldn’t be seen as something that scares or intimidates you. Instead, it should be a way that will ensure your agency doesn’t stagnate and continues growing for years to come. Here’s everything you need to know.
SEO Pricing Tips: How Much To Charge for Local SEO
Determining how much to charge for local SEO requires a strategic approach to showcase value to clients. This guide provides insights on pricing your agency’s local SEO services effectively, ensuring you set rates that reflect the value delivered.
3 Tips To Create a Powerful Agency Sales Pitch Deck
Getting new clients to sign on for your agency’s services is no easy task, and that’s where a sales pitch deck comes in. In this article, we’ll show you how to craft an effective sales pitch deck that convinces prospects (and even existing clients) to choose your agency.