Faryal Khan
Preventing Misleading Data Visualization to Safeguard Your Reputation
Misleading data visualizations can potentially distort your clients’ marketing performance and hurt your agency’s reputation. Learn about the different types of misleading data visualizations and how to avoid them.
How To Create a Metrics Dashboard for Clients
A marketing metrics dashboard is the only way to track real-time data-driven insights, keep clients in the loop, and save time along the way. In this article, we’ll show you exactly how to create an effective one.
TikTok Ads Reporting Made Easy
TikTok Ads isn’t just about creating catchy videos, injecting ad spend, and racking up views. In this article, we’ll cover the top strategies for effective TikTok Ads reporting to demonstrate your worth and provide value to your clients.
Looker Studio Alternatives for Former GDS Customers
Agencies need efficient tools to help clients make data-informed decisions at scale. So if you’re outgrowing Looker Studio and need another option, there are several top Google Data Studio alternatives to explore.
Using Media Mix Modeling to Showcase the Impact of Your Campaigns
Media Mix Modeling is a powerful tool to help your clients optimize their advertising budgets and uncover historical trends. Here’s how to use it to identify their top-performing marketing campaigns and maximize sales potential.
How To Use the Pyramid Principle To Improve Client Acquisition & Reduce Churn
When working with clients, it’s important to communicate effectively and showcase your agency’s value. This article explains how to use the Pyramid Principle to get key messages across, improve client acquisition, and reduce churn.
Choosing a Niche for Your Agency: Insights From 16 Marketing Experts
With hundreds of thousands of digital agencies around the world, you’ll need a way to stand out. Choosing a niche is a tested strategy to grow and scale fast. Here’s exactly how to choose and succeed in one.
How To Get SEO Clients? 20 Experts Chime In
Even if your digital marketing agency begins to scale and you’re ready to onboard more SEO clients, where exactly do you find them? We surveyed 20 industry-leading experts to answer this question for you.
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